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Damian Routley
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Facebook Developer Garage London - December 2009

Facebook Developer Garage London - December 2009

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Damian Routley Presentation Transcript

  • 1. facebook advertising for social games
    Damian Routley9th December 2009
  • 2.
  • 3.
  • 4. what we built
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. how ONE helps facebook advertising
    create thousands of ad & targeting variants
    multi test to find the perfect combination
    optimise on downloads
    schedule ads to run at specific times
    get huge scale to drive effectiveness
  • 11. “that’s hot”
    rachelthomas
    VP marketing, playdom
  • 12. thanks
    damian@thisisglow.com