Mundo Movistar - Top-Up & Cell Packs


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This slideshow provides overview information on the Mundo Movistar International Mobile Top-Up (iTop-Up) and Mexico Cell Pack Program.

To become an iPayStation Authorized Agent contact Bruce Burke at 727-474-3025 or

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  • Buenos planes de innovación tiene Movistar. Los felicito y a César Alierta, presidente de Telefónica, quien fue premiado recientemente con la Medalla de Oro de AS
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Mundo Movistar - Top-Up & Cell Packs

  1. 1. Cell Phone Handsets & Cross Border Top-Up Mundo Movistar
  2. 2. Telefonica Movistar Background Telefonica as a Worldwide leader…
  3. 3. Telefonica has experienced huge enterprise growth in the last twenty years From Local to Global! ACCESS 8.9 million 212* million 1984 2007 Today FINANCE Income: €2.3 Bn Assets: €10.3 Bn Mkt. Cap: €1.6 Bn Spain COVERAGE HUMAN RESOURCES 67,000 jobs More than 224,000 jobs SERVICES Different products and services Voice and data basic services @ * Number of Access as of 2Q 2007. Updated information includes Cesky Telecom, O2 and Colombia Telecom. **Capitalization as of 09/18/07 24 countries Income: €57.1 Bn Assets: €109 Bn Market Cap: €97.5 Bn** Today Today Today Today
  5. 5. Telefonica plays an important role in Mexico as an integrator of communication services and solutions <ul><li>Internet Access and Content </li></ul><ul><li>Since 1999 </li></ul><ul><li>The second site in Mexico focused on companies and real time finance information </li></ul><ul><li>More than 400 employees </li></ul><ul><li>Earns more than 50 million dollars a year (2006) </li></ul><ul><li>Mobile Solutions for Voice and Data </li></ul><ul><li>Since 2001 </li></ul><ul><li>Second telecommunications operator in Mexico </li></ul><ul><li>More than 22,000 employees (directly and indirectly) </li></ul><ul><li>Earns more than 1,200 million dollars per year (2006 ) </li></ul><ul><li>Contact Service Center </li></ul><ul><li>Since 2001 </li></ul><ul><li>First Mexican operator of contact centers </li></ul><ul><li>Earns more than 134 million dollars per year (2006) </li></ul><ul><li>More than 12 thousand employees </li></ul>Also, they have the support of Fundacion Telefonica and Telefonica I+D, among others
  6. 6. Movistar Mexico ¡We are 12 million now! <ul><li>The growth rate of Movistar customers in Mexico in 2007 is 49% higher, compared to 2006 growth </li></ul>Customers
  7. 7. Movistar coverage in Mexico Centre Region Middle North Region Border States Mexico Valley South and South East Main regions with immigrants traveling to the USA: Nationwide coverage 38% 22% 21% 10% 9%
  8. 8. Telefonica Mundo Movistar
  9. 9. Mundo Movistar <ul><li>Creation of the largest Hispanic telecommunications community </li></ul><ul><li>Telefonica as the leader of the Spanish speaking market, supported by its international presence, is launching two innovative new products: </li></ul><ul><ul><li>MOVISTAR Cell Phone Handset Packs </li></ul></ul><ul><ul><li>Includes a cell phone handset & minutes </li></ul></ul><ul><ul><li>MOVISTAR Cross Border Top-Up (iTop-Up) </li></ul></ul><ul><ul><li>International refills for prepaid phones in other countries </li></ul></ul>Packs Int’l Top-Up $ Buy here, deliver there!
  10. 10. Mundo Movistar <ul><li>International Store: </li></ul><ul><ul><li>Customer buys a cell phone or pays for an international refill which will be delivered to its friend or relative in another Movistar country. </li></ul></ul><ul><ul><li>Movistar countries in this first phase: USA, Mexico, Colombia, Ecuador and Peru. Other countries will eventually join this project. </li></ul></ul>$ INTERNATIONAL TOP-UP Refills from $10 to $70 USD paid by a customer in one country. The equivalent amount will become minutes at the destination country INTERNATIONAL PACKS Prepaid phones sold in any Movistar country, which are delivered to any Movistar country, excepting USA
  11. 11. Features and Benefits <ul><li>Keep in touch with your family & friends </li></ul><ul><li>Real time: refilled minutes appear on your loved one’s phone immediately </li></ul><ul><li>Safer, cheaper and more convenient </li></ul>Peru
  12. 12. 1. Sender wants to refill a family member’s cell phone in another Movistar country 2. Sender goes to a location that provides Movistar refills 3. Clerk enters the Top-Up amount and the recipient’s cell phone number to the iPayStation Network interface 4. The iPayStation Network processes the transaction and prints a receipt 5. Cell phone is immediately topped up. A text message is sent to the recipient advising them of the transaction Top-Up Transaction Flow (Refills) Monument Market Los Angeles 91026 213-390-2168 Date: 01/01/05 Time: 10:01am SALE Transaction# 1221 Entry Manual SALE $40.00 Mundo Movistar 53-2876-1234 iPayStation Ref#1234567 Site ID: 7654321 Questions? Call iPayStation (978) 632-6798 GRACIAS POR SU VISITA ! Receipt
  13. 13. Handset Sales Flow for MEXICO <ul><li>Sender wants to buy a mobile phone for a family member in a Movistar country. He goes to a store that sells Movistar phone PACKS. </li></ul>5. Sender calls recipient and provides PIN order number and Movistar contact number 3. Clerk enters the sale by selecting the desired phone listed on the POSA terminal 2. Sender decides which phone to purchase 6. Recipient or sender calls Movistar number and speaks to agent 4. Customer Purchases a PACK CARD w/ Hand set Specifications and a PIN ORDER Number 7. Agent obtains PIN and shipping information 9. Phone is delivered at recipient’s home address 8. Movistar distributor in Mexico ships the phone to recipient
  14. 14. Movistar Mexico Packs <ul><li>All packs in Mexico include: </li></ul><ul><ul><li>Minutes for $350 pesos, in which the first equivalent $50 pesos are loaded when the handset is activated. The remaining additional $300 pesos will be charged as the customer makes subsequent refills </li></ul></ul><ul><ul><li>Example: If the customer refills $200 pesos, this amount plus another $200 pesos will be added to his/her credit, up until it reaches the $300 pesos limit </li></ul></ul><ul><ul><li>Pack prices are in USD, although minutes are expressed in Mexican pesos, as minutes will be used in Mexico </li></ul></ul><ul><ul><li>Prices include taxes (IVA 15%) </li></ul></ul><ul><ul><li>Sender pays for the Pack, whose price includes the delivery fee, so the recipient does not have to pay anything when receiving the handset </li></ul></ul>PACK CARD
  15. 15. Starting at $110 USD HIGH END Movistar Mexico Mobile Handset Models Mundo Movistar offers different models and different brands to choose from: Starting at $170 USD PREMIUM Starting at $70 USD BASIC J100 OT550 K310 Z3 U6 5300 Z550 X686 C261 L6 <ul><li>Models and pack prices may change every 3 to 6 months, in order to keep pace with the Market: </li></ul><ul><ul><li>Competitive prices </li></ul></ul><ul><ul><li>Up to date models </li></ul></ul><ul><ul><li>Each country offers different models </li></ul></ul>
  16. 16. Special Edition Phones coming soon $62 Usd $97 Usd Delivery fee included Sony Ericsson J110 (Chivas) Sony Ericsson K200 FMF (Mexican National Soccer Team)
  17. 17. Movistar International LD rates <ul><li>Rates per minute from Latam to USA (1) as of Nov/07 </li></ul>Colombia Rate per minute to a preferred international number. Includes taxes. Rate applies all day, any schedule. Includes taxes. Rate per minute to destination. Includes taxes. Rate per minute to destination. Includes taxes. Rate applies to prepaid customers and those with the “Movistar per Call” plan. For those customers with a better international long distance rate, the best rate will be applied accordingly with their plan hired. Rate includes taxes. All Mundo Movistar customers will have their service activated with the plan “Pagamenos” when first receiving their pack. If they wish to migrate to another plan, the first change will be free of charge. For the second and further the fee is $23 pesos. Rate per minute to destination. Includes taxes. Rate per minute to destination. Includes taxes. Customers with lower rates, will have the best rate applied. For post paid customers, this rate applies only to additional minutes. This rate applies to a fixed cellular phone previously hired. Includes taxes. Ecuador El Salvador Guatemala Mexico Nicaragua Panama Peru 0.26 0.44 0.10 0.17 0.03 0.17 0.18 0.20 $ USD NOTES (1) Rates may change periodically, please check for recurrent updates
  18. 18. Movistar “Pagamenos” Because not all your calls are the same, the new Movistar “Pagamenos” - it’s for you. If your calls are short (less than 2 minutes) they are billed per minute, and if they last longer (up to 30 minutes) they are billed per call.
  19. 19. “ ¡ Per minute or per call ! ” 30 Minutes $11.50 pesos ~ $1.03 usd
  20. 20. Bruce Burke [email_address] Director of Business Development iPayStation, LLC 6262 142nd Ave N # 201 Clearwater, FL 33760 T: (727) 474-3025 M: (727) 612-5775