@iPattt
                            Hi ! My name is Patchara and
                            i blog about Website Business...
ผมเอง

                            Hi ! My name is Patchara and
                            i blog about Website Business
...
TiGERiDEA




Tuesday, January 18, 2011
Tuesday, January 18, 2011
                            TiGERiDEA
Social Media
                              Creating the Goodness


                        มาอีกแล้วรึ !


Tuesday, Januar...
beth’s blog




                            1.Prepare

Tuesday, January 18, 2011
Benefits
                            SM in your ORGANIZATION
                                    CRM

                     ...
free website from WordPress




Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Blog, flickr, share option




Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
facebook




Tuesday, January 18, 2011
flickr




Tuesday, January 18, 2011
ไม่จําเป็นเสมอไปที่เราจะ
                                    ต้องมีเว็บ
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Boutique Hotel




Tuesday, January 18, 2011
Location Based Social Media




Tuesday, January 18, 2011
Case TiGERiDEA

      ที่นี่ใช้ twitter track งาน
     และผู้บริหารสั่งงานผ่านมือ
      ถือ เห็นทุกคนในและนอก
            ...
Case รัฐวิสาหกิจ
                                       KM in action




Tuesday, January 18, 2011
Case รัฐวิสาหกิจ
                                       KM in action




Tuesday, January 18, 2011
Case รัฐวิสาหกิจ
                                      WordPress intranet



                                       Everyo...
SM in your ORGANIZATION


                                     คุณต้องการทําให้องค์กรของ
                                 ...
SM in your ORGANIZATION




Tuesday, January 18, 2011
Social media Control tools




Tuesday, January 18, 2011
Successful Social Media Damage Control
                            Whiteboard War Room Analysis: Nestle’ vs Greenpeace



...
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Perspective
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Leadership
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Old Mindset
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Open Mindset
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                               ONLINE ASSET
Tuesday, January 18, 2011
WELCOME!           Karen
                            McGrane
                            +1 (917) 887-8149




Tuesday, Ja...
40
                            Conversation Prism from Brian Solis
Tuesday, January 18, 2011
41
Tuesday, January 18, 2011
42
Tuesday, January 18, 2011
43
Tuesday, January 18, 2011
44
Tuesday, January 18, 2011
45
Tuesday, January 18, 2011
46
Tuesday, January 18, 2011
what
                             about
                            the art?



                                       46
...
47
Tuesday, January 18, 2011
48
Tuesday, January 18, 2011
when do
                             we see
                            the art?




                                     ...
Tuesday, January 18, 2011
Tuesday, January 18, 2011
51
Tuesday, January 18, 2011
WHERE IS
                   THE ART?




                              52
Tuesday, January 18, 2011
53
Tuesday, January 18, 2011
54
Tuesday, January 18, 2011
55
Tuesday, January 18, 2011
LOL




                                  55
Tuesday, January 18, 2011
56
Tuesday, January 18, 2011
57
Tuesday, January 18, 2011
YOU WOULDN’T BUILD
         A GALLERY THIS WAY.



                               58
Tuesday, January 18, 2011
WHY WOULD YOU BUILD
         A WEBSITE THIS WAY?



                               59
Tuesday, January 18, 2011
TWO BIG PROBLEMS




                            60
Tuesday, January 18, 2011
“                         Organizations invest tremendous
                            resources on
                       ...
We already have
                            most of the content.        Copywriting just
                                 ...
Tuesday, January 18, 2011
Codename Logo            Features      Browse Our Sites        About Us           Sign Up   Login   Support




          ...
Melissa Rach, Brain Traffic   65
Tuesday, January 18, 2011
Here be dragons




                                              Melissa Rach, Brain Traffic   65
Tuesday, January 18, 20...
Here be dragons




                                              Melissa Rach, Brain Traffic   65
Tuesday, January 18, 20...
CONTENT IS KING!
          LONG LIVE THE KING!




Tuesday, January 18, 2011
OUR TIME TOGETHER
         What’s Content Strategy?
         Why Content Strategy?
         How Does One Do Content Strate...
WHAT WE TALK
          ABOUT WHEN WE
          TALK ABOUT
          CONTENT



Tuesday, January 18, 2011
69
Tuesday, January 18, 2011
70
Tuesday, January 18, 2011
71
Tuesday, January 18, 2011
72
Tuesday, January 18, 2011
73
Tuesday, January 18, 2011
“                         Content Strategy plans for the creation,
                            publication, and governance...
CONTENT STRATEGY AT EBAY




                                               Keri Majala   75
Tuesday, January 18, 2011
WHY CONTENT STRATEGY?
          WHY NOW?




Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                        ...
http://www.flickr.com/photos/carlaarena/3188139819/   78
Tuesday, January 18, 2011
http://www.getittogetherinc.net/images/storage%20before.JPG   79
Tuesday, January 18, 2011
DON’T LET THIS BE THE




                            http://www.getittogetherinc.net/images/storage%20before.JPG   79
Tue...
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                        ...
“                         All companies, no matter what the size,
                            must start to think more lik...
CONSIDER THE MASTHEAD
         Writers
         Copy editors
         Art directors
         Production staff
         Var...
CONSIDER THE MASTHEAD
         Writers
         Copy editors
         Art directors
         Production staff
            ...
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                        ...
“                         The essence of the Web is action. We go
                            to the Web because we have a...
THE ANSWER TO “WHY?”
         IS AN ACTION
                            — LORELEI BROWN




                               ...
We should have
                                a blog.
                                              Our goal is to be
   ...
HOW DO THEY DO IT?




Tuesday, January 18, 2011
“                        Content strategy is a repeatable system
                            that defines the entire edito...
89
Tuesday, January 18, 2011
What




                            89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
What
                            topics are we going to cover?

                            formats are we going to use? (...
90
Tuesday, January 18, 2011
• What are my business objectives?
                            • What do my users want to do?
                            ...
• What are my business objectives?
                                               • What do my users want to do?
         ...
• What are my business objectives?
                                               • What do my users want to do?
         ...
• What are my business objectives?
                                               • What do my users want to do?
         ...
91
Tuesday, January 18, 2011
“                                                             ”
                            Build a better mousetrap, and ...
“                         will beat a path to your door.


                                                               ...
WHERE IS YOUR CONTENT?




                             93
Tuesday, January 18, 2011
PARTING THOUGHTS




Tuesday, January 18, 2011
IT’S NOT ABOUT ADDING A
        NEW SHINY OBJECT.
        IT’S ABOUT DECIDING WHAT
        YOU WANT TO SAY, AND WHY.


Tue...
THINK ACTION,
        NOT AWARENESS.



Tuesday, January 18, 2011
CONTENT STRATEGY IS TOO
        COMPLEX TO BE SOMEBODY’S
        “SOMETIMES JOB”



Tuesday, January 18, 2011
YOU, OR SOMEONE YOU LOVE,
        MIGHT ALREADY BE DOING
        CONTENT STRATEGY



Tuesday, January 18, 2011
THANKS!            Karen
                            McGrane
                            +1 (917) 887-8149




Tuesday, Ja...
Using Social Media
                   to Create Social Good




                   Patrick Byers
                   PodCam...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
We live on planet earth




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 20...
We live on planet earth
                                          We want to do the right thing




                    | ...
We live on planet earth
                                          We want to do the right thing
                          ...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Thatʼs why social responsibility is so important now.




                    | Using Social Media to Create Social Good –...
Thatʼs why social responsibility is so important now.


                  And social networking is a potent tool to gain t...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Freerice.com – 9 months

                      About 500,000
                      37,397,673,050 grains of rice
       ...
Causes




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, Janu...
Causes – One year stats

                      12 million users
                      80,ooo causes
                   ...
Total number donations                                                          35,348                 13,363

           ...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
change everything



                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tue...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
more
                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Image: Katherine Frey, Washington Post

                    | Using Social Media to Create Social Good – PodCamp Seattle |...
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Tuesday, January 18, 2011
นักข่าวภาคสนาม, สื่อภาคพลเมือง,
  อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ
      รายงานข่าวผ่าน #thaiflood



Tuesday, Janu...
Tuesday, January 18, 2011
www.thaiflood.com
Tuesday, January 18, 2011
ThaiFlood Help Center
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Google Crisis response map
Tuesday, January 18, 2011
Tuesday, January 18, 2011
InfoCenter
                                      News

                            Twitter    Forums

                    ...
132

Tuesday, January 18, 2011
133

Tuesday, January 18, 2011
@iPattt
                             Thank you !




Tuesday, January 18, 2011
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Social media technique and Social Activism

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Social media technique and Social Activism , prepare to present at Rajamongkol.

Thanks to "Bond Art+Science" from KMcGrane and "Podcamp Seattle"

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Social media technique and Social Activism

  1. 1. @iPattt Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  2. 2. ผมเอง Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  3. 3. TiGERiDEA Tuesday, January 18, 2011
  4. 4. Tuesday, January 18, 2011 TiGERiDEA
  5. 5. Social Media Creating the Goodness มาอีกแล้วรึ ! Tuesday, January 18, 2011
  6. 6. beth’s blog 1.Prepare Tuesday, January 18, 2011
  7. 7. Benefits SM in your ORGANIZATION CRM Efficiency ,KM, etc. Promote Tuesday, January 18, 2011
  8. 8. free website from WordPress Tuesday, January 18, 2011
  9. 9. Tuesday, January 18, 2011
  10. 10. Tuesday, January 18, 2011
  11. 11. Blog, flickr, share option Tuesday, January 18, 2011
  12. 12. Tuesday, January 18, 2011
  13. 13. Tuesday, January 18, 2011
  14. 14. facebook Tuesday, January 18, 2011
  15. 15. flickr Tuesday, January 18, 2011
  16. 16. ไม่จําเป็นเสมอไปที่เราจะ ต้องมีเว็บ Tuesday, January 18, 2011
  17. 17. Tuesday, January 18, 2011
  18. 18. Tuesday, January 18, 2011
  19. 19. Boutique Hotel Tuesday, January 18, 2011
  20. 20. Location Based Social Media Tuesday, January 18, 2011
  21. 21. Case TiGERiDEA ที่นี่ใช้ twitter track งาน และผู้บริหารสั่งงานผ่านมือ ถือ เห็นทุกคนในและนอก บริษัท Tuesday, January 18, 2011
  22. 22. Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  23. 23. Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  24. 24. Case รัฐวิสาหกิจ WordPress intranet Everyone khows each other and comments Tuesday, January 18, 2011
  25. 25. SM in your ORGANIZATION คุณต้องการทําให้องค์กรของ คุณโปร่งใสแน่หรือเปล่า Tuesday, January 18, 2011
  26. 26. SM in your ORGANIZATION Tuesday, January 18, 2011
  27. 27. Social media Control tools Tuesday, January 18, 2011
  28. 28. Successful Social Media Damage Control Whiteboard War Room Analysis: Nestle’ vs Greenpeace Tuesday, January 18, 2011
  29. 29. Tuesday, January 18, 2011
  30. 30. Tuesday, January 18, 2011
  31. 31. Tuesday, January 18, 2011
  32. 32. Tuesday, January 18, 2011
  33. 33. Tuesday, January 18, 2011
  34. 34. ก่อนจบ Social Media Perspective Tuesday, January 18, 2011
  35. 35. ก่อนจบ Social Media Leadership Tuesday, January 18, 2011
  36. 36. ก่อนจบ Social Media Old Mindset Tuesday, January 18, 2011
  37. 37. ก่อนจบ Social Media Open Mindset Tuesday, January 18, 2011
  38. 38. ก่อนจบ Social Media ONLINE ASSET Tuesday, January 18, 2011
  39. 39. WELCOME! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  40. 40. 40 Conversation Prism from Brian Solis Tuesday, January 18, 2011
  41. 41. 41 Tuesday, January 18, 2011
  42. 42. 42 Tuesday, January 18, 2011
  43. 43. 43 Tuesday, January 18, 2011
  44. 44. 44 Tuesday, January 18, 2011
  45. 45. 45 Tuesday, January 18, 2011
  46. 46. 46 Tuesday, January 18, 2011
  47. 47. what about the art? 46 Tuesday, January 18, 2011
  48. 48. 47 Tuesday, January 18, 2011
  49. 49. 48 Tuesday, January 18, 2011
  50. 50. when do we see the art? 49 Tuesday, January 18, 2011
  51. 51. Tuesday, January 18, 2011
  52. 52. Tuesday, January 18, 2011
  53. 53. 51 Tuesday, January 18, 2011
  54. 54. WHERE IS THE ART? 52 Tuesday, January 18, 2011
  55. 55. 53 Tuesday, January 18, 2011
  56. 56. 54 Tuesday, January 18, 2011
  57. 57. 55 Tuesday, January 18, 2011
  58. 58. LOL 55 Tuesday, January 18, 2011
  59. 59. 56 Tuesday, January 18, 2011
  60. 60. 57 Tuesday, January 18, 2011
  61. 61. YOU WOULDN’T BUILD A GALLERY THIS WAY. 58 Tuesday, January 18, 2011
  62. 62. WHY WOULD YOU BUILD A WEBSITE THIS WAY? 59 Tuesday, January 18, 2011
  63. 63. TWO BIG PROBLEMS 60 Tuesday, January 18, 2011
  64. 64. “ Organizations invest tremendous resources on developing the framework for a great user experience — fabulous design, robust content management infrastructure. Yet when it comes to the content itself, there's often a gap. ” The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, and inappropriate. — RAHEL BAILIE 61 Tuesday, January 18, 2011
  65. 65. We already have most of the content. Copywriting just isn’t that big of a deal. We can figure the content out later. We pretty much know what we want to say. Our marketing team is handling the content. 62 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  66. 66. Tuesday, January 18, 2011
  67. 67. Codename Logo Features Browse Our Sites About Us Sign Up Login Support Feature Name Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Find out more about: Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 64 Tuesday, January 18, 2011
  68. 68. Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  69. 69. Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  70. 70. Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  71. 71. CONTENT IS KING! LONG LIVE THE KING! Tuesday, January 18, 2011
  72. 72. OUR TIME TOGETHER What’s Content Strategy? Why Content Strategy? How Does One Do Content Strategy? Exercise 1: Product Strategy Exercise 2: Content Planning Exercise 3: Content Audit Exercise 4: Content Modeling 67 Tuesday, January 18, 2011
  73. 73. WHAT WE TALK ABOUT WHEN WE TALK ABOUT CONTENT Tuesday, January 18, 2011
  74. 74. 69 Tuesday, January 18, 2011
  75. 75. 70 Tuesday, January 18, 2011
  76. 76. 71 Tuesday, January 18, 2011
  77. 77. 72 Tuesday, January 18, 2011
  78. 78. 73 Tuesday, January 18, 2011
  79. 79. “ Content Strategy plans for the creation, publication, and governance of useful, usable content. Content strategy helps you understand ” not only what content needs to be created and published, but why. — KRISTINA HALVORSON 74 Tuesday, January 18, 2011
  80. 80. CONTENT STRATEGY AT EBAY Keri Majala 75 Tuesday, January 18, 2011
  81. 81. WHY CONTENT STRATEGY? WHY NOW? Tuesday, January 18, 2011
  82. 82. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 77 Tuesday, January 18, 2011
  83. 83. http://www.flickr.com/photos/carlaarena/3188139819/ 78 Tuesday, January 18, 2011
  84. 84. http://www.getittogetherinc.net/images/storage%20before.JPG 79 Tuesday, January 18, 2011
  85. 85. DON’T LET THIS BE THE http://www.getittogetherinc.net/images/storage%20before.JPG 79 Tuesday, January 18, 2011
  86. 86. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 80 Tuesday, January 18, 2011
  87. 87. “ All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” ” sites and the barriers to publishing are now non-existent. — JOE PULIZZI 81 Tuesday, January 18, 2011
  88. 88. CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  89. 89. CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Publishing is complex. Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  90. 90. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 83 Tuesday, January 18, 2011
  91. 91. “ The essence of the Web is action. We go to the Web because we have a task; there is something we need to do; there is a problem we need to solve. ” What helps us do? What helps us act? — GERRY MCGOVERN 84 Tuesday, January 18, 2011
  92. 92. THE ANSWER TO “WHY?” IS AN ACTION — LORELEI BROWN 85 Tuesday, January 18, 2011
  93. 93. We should have a blog. Our goal is to be seen as a resource. We want to build awareness. We plan to create a series of educational articles. 86 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  94. 94. HOW DO THEY DO IT? Tuesday, January 18, 2011
  95. 95. “ Content strategy is a repeatable system that defines the entire editorial content development process for a website ” development project. — RICHARD SHEFFIELD 88 Tuesday, January 18, 2011
  96. 96. 89 Tuesday, January 18, 2011
  97. 97. What 89 Tuesday, January 18, 2011
  98. 98. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) 89 Tuesday, January 18, 2011
  99. 99. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) Why How Where When Who 89 Tuesday, January 18, 2011
  100. 100. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? How Where When Who 89 Tuesday, January 18, 2011
  101. 101. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) Where When Who 89 Tuesday, January 18, 2011
  102. 102. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) When Who 89 Tuesday, January 18, 2011
  103. 103. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who 89 Tuesday, January 18, 2011
  104. 104. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who is responsible for this content? will maintain it over time? 89 Tuesday, January 18, 2011
  105. 105. 90 Tuesday, January 18, 2011
  106. 106. • What are my business objectives? • What do my users want to do? • What does my brand stand for? Product Strategy 90 Tuesday, January 18, 2011
  107. 107. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? 90 Tuesday, January 18, 2011
  108. 108. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  109. 109. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De gy s ig ate nS Str tra nt teg nte y Co Product Strategy • How will users interact with it? • What do we want to say? • How will it be structured? • Where will we get the • What will it look like? content? • Who will maintain it? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  110. 110. 91 Tuesday, January 18, 2011
  111. 111. “ ” Build a better mousetrap, and the world will beat a path to your door. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  112. 112. “ will beat a path to your door. ” Build a better mousetrap, and the world you’re still going to have to develop a content strategy, if you want anybody to actually buy it. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  113. 113. WHERE IS YOUR CONTENT? 93 Tuesday, January 18, 2011
  114. 114. PARTING THOUGHTS Tuesday, January 18, 2011
  115. 115. IT’S NOT ABOUT ADDING A NEW SHINY OBJECT. IT’S ABOUT DECIDING WHAT YOU WANT TO SAY, AND WHY. Tuesday, January 18, 2011
  116. 116. THINK ACTION, NOT AWARENESS. Tuesday, January 18, 2011
  117. 117. CONTENT STRATEGY IS TOO COMPLEX TO BE SOMEBODY’S “SOMETIMES JOB” Tuesday, January 18, 2011
  118. 118. YOU, OR SOMEONE YOU LOVE, MIGHT ALREADY BE DOING CONTENT STRATEGY Tuesday, January 18, 2011
  119. 119. THANKS! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  120. 120. Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  121. 121. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  122. 122. We live on planet earth | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  123. 123. We live on planet earth We want to do the right thing | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  124. 124. We live on planet earth We want to do the right thing We trust people like us | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  125. 125. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  126. 126. Thatʼs why social responsibility is so important now. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  127. 127. Thatʼs why social responsibility is so important now. And social networking is a potent tool to gain trust. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  128. 128. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  129. 129. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  130. 130. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  131. 131. Freerice.com – 9 months  About 500,000  37,397,673,050 grains of rice  Fed 700,000 people, including 27,000 Myanmar refugees  Eradicating famine video | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  132. 132. Causes | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  133. 133. Causes – One year stats  12 million users  80,ooo causes  About 20,000 funded  $2.5 M given  Daily users  Facebook 60k  MySpace 25k | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  134. 134. Total number donations 35,348 13,363 “Charity badges” created 1,810 672 Avg. donation amount $24.50 $25.07 Highest # donations in one day 5,408 2,837 Highest # donation in one week 19,545 8,891 Nonprofits/projects that received 481 125 donations http://www.parade.com/givingchallenge | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  135. 135. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  136. 136. change everything | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  137. 137. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  138. 138. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  139. 139. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  140. 140. more | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  141. 141. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  142. 142. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  143. 143. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  144. 144. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  145. 145. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  146. 146. Image: Katherine Frey, Washington Post | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  147. 147. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  148. 148. Tuesday, January 18, 2011
  149. 149. นักข่าวภาคสนาม, สื่อภาคพลเมือง, อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ รายงานข่าวผ่าน #thaiflood Tuesday, January 18, 2011
  150. 150. Tuesday, January 18, 2011
  151. 151. www.thaiflood.com Tuesday, January 18, 2011
  152. 152. ThaiFlood Help Center Tuesday, January 18, 2011
  153. 153. Tuesday, January 18, 2011
  154. 154. Google Crisis response map Tuesday, January 18, 2011
  155. 155. Tuesday, January 18, 2011
  156. 156. InfoCenter News Twitter Forums Gathering / Filtering FrontLine sms แนวหน้า อาสาสมัคร Hotlines GovCenter กู้ภัย 1111 ICT ฯลฯ ร่วมด้วยช่วยกัน HelpCenter Administration Fundraising / Donation V 1.1 @iwhale 24/10/2553 Tuesday, January 18, 2011
  157. 157. 132 Tuesday, January 18, 2011
  158. 158. 133 Tuesday, January 18, 2011
  159. 159. @iPattt Thank you ! Tuesday, January 18, 2011
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