Social media technique and Social Activism
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Social media technique and Social Activism

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Social media technique and Social Activism , prepare to present at Rajamongkol.

Social media technique and Social Activism , prepare to present at Rajamongkol.

Thanks to "Bond Art+Science" from KMcGrane and "Podcamp Seattle"

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Social media technique and Social Activism Social media technique and Social Activism Presentation Transcript

  • @iPattt Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  • ผมเอง Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  • TiGERiDEA Tuesday, January 18, 2011
  • Tuesday, January 18, 2011 TiGERiDEA
  • Social Media Creating the Goodness มาอีกแล้วรึ ! Tuesday, January 18, 2011
  • beth’s blog 1.Prepare Tuesday, January 18, 2011
  • Benefits SM in your ORGANIZATION CRM Efficiency ,KM, etc. Promote Tuesday, January 18, 2011
  • free website from WordPress Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Blog, flickr, share option Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • facebook Tuesday, January 18, 2011
  • flickr Tuesday, January 18, 2011
  • ไม่จําเป็นเสมอไปที่เราจะ ต้องมีเว็บ Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Boutique Hotel Tuesday, January 18, 2011
  • Location Based Social Media Tuesday, January 18, 2011
  • Case TiGERiDEA ที่นี่ใช้ twitter track งาน และผู้บริหารสั่งงานผ่านมือ ถือ เห็นทุกคนในและนอก บริษัท Tuesday, January 18, 2011
  • Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  • Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  • Case รัฐวิสาหกิจ WordPress intranet Everyone khows each other and comments Tuesday, January 18, 2011
  • SM in your ORGANIZATION คุณต้องการทําให้องค์กรของ คุณโปร่งใสแน่หรือเปล่า Tuesday, January 18, 2011
  • SM in your ORGANIZATION Tuesday, January 18, 2011
  • Social media Control tools Tuesday, January 18, 2011
  • Successful Social Media Damage Control Whiteboard War Room Analysis: Nestle’ vs Greenpeace Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • ก่อนจบ Social Media Perspective Tuesday, January 18, 2011
  • ก่อนจบ Social Media Leadership Tuesday, January 18, 2011
  • ก่อนจบ Social Media Old Mindset Tuesday, January 18, 2011
  • ก่อนจบ Social Media Open Mindset Tuesday, January 18, 2011
  • ก่อนจบ Social Media ONLINE ASSET Tuesday, January 18, 2011
  • WELCOME! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  • 40 Conversation Prism from Brian Solis Tuesday, January 18, 2011
  • 41 Tuesday, January 18, 2011
  • 42 Tuesday, January 18, 2011
  • 43 Tuesday, January 18, 2011
  • 44 Tuesday, January 18, 2011
  • 45 Tuesday, January 18, 2011
  • 46 Tuesday, January 18, 2011
  • what about the art? 46 Tuesday, January 18, 2011
  • 47 Tuesday, January 18, 2011
  • 48 Tuesday, January 18, 2011
  • when do we see the art? 49 Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • 51 Tuesday, January 18, 2011
  • WHERE IS THE ART? 52 Tuesday, January 18, 2011
  • 53 Tuesday, January 18, 2011
  • 54 Tuesday, January 18, 2011
  • 55 Tuesday, January 18, 2011
  • LOL 55 Tuesday, January 18, 2011
  • 56 Tuesday, January 18, 2011
  • 57 Tuesday, January 18, 2011
  • YOU WOULDN’T BUILD A GALLERY THIS WAY. 58 Tuesday, January 18, 2011
  • WHY WOULD YOU BUILD A WEBSITE THIS WAY? 59 Tuesday, January 18, 2011
  • TWO BIG PROBLEMS 60 Tuesday, January 18, 2011
  • “ Organizations invest tremendous resources on developing the framework for a great user experience — fabulous design, robust content management infrastructure. Yet when it comes to the content itself, there's often a gap. ” The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, and inappropriate. — RAHEL BAILIE 61 Tuesday, January 18, 2011
  • We already have most of the content. Copywriting just isn’t that big of a deal. We can figure the content out later. We pretty much know what we want to say. Our marketing team is handling the content. 62 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Codename Logo Features Browse Our Sites About Us Sign Up Login Support Feature Name Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Find out more about: Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 64 Tuesday, January 18, 2011
  • Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • CONTENT IS KING! LONG LIVE THE KING! Tuesday, January 18, 2011
  • OUR TIME TOGETHER What’s Content Strategy? Why Content Strategy? How Does One Do Content Strategy? Exercise 1: Product Strategy Exercise 2: Content Planning Exercise 3: Content Audit Exercise 4: Content Modeling 67 Tuesday, January 18, 2011
  • WHAT WE TALK ABOUT WHEN WE TALK ABOUT CONTENT Tuesday, January 18, 2011
  • 69 Tuesday, January 18, 2011
  • 70 Tuesday, January 18, 2011
  • 71 Tuesday, January 18, 2011
  • 72 Tuesday, January 18, 2011
  • 73 Tuesday, January 18, 2011
  • “ Content Strategy plans for the creation, publication, and governance of useful, usable content. Content strategy helps you understand ” not only what content needs to be created and published, but why. — KRISTINA HALVORSON 74 Tuesday, January 18, 2011
  • CONTENT STRATEGY AT EBAY Keri Majala 75 Tuesday, January 18, 2011
  • WHY CONTENT STRATEGY? WHY NOW? Tuesday, January 18, 2011
  • 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 77 Tuesday, January 18, 2011
  • http://www.flickr.com/photos/carlaarena/3188139819/ 78 Tuesday, January 18, 2011
  • http://www.getittogetherinc.net/images/storage%20before.JPG 79 Tuesday, January 18, 2011
  • DON’T LET THIS BE THE http://www.getittogetherinc.net/images/storage%20before.JPG 79 Tuesday, January 18, 2011
  • 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 80 Tuesday, January 18, 2011
  • “ All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” ” sites and the barriers to publishing are now non-existent. — JOE PULIZZI 81 Tuesday, January 18, 2011
  • CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  • CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Publishing is complex. Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  • 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 83 Tuesday, January 18, 2011
  • “ The essence of the Web is action. We go to the Web because we have a task; there is something we need to do; there is a problem we need to solve. ” What helps us do? What helps us act? — GERRY MCGOVERN 84 Tuesday, January 18, 2011
  • THE ANSWER TO “WHY?” IS AN ACTION — LORELEI BROWN 85 Tuesday, January 18, 2011
  • We should have a blog. Our goal is to be seen as a resource. We want to build awareness. We plan to create a series of educational articles. 86 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  • HOW DO THEY DO IT? Tuesday, January 18, 2011
  • “ Content strategy is a repeatable system that defines the entire editorial content development process for a website ” development project. — RICHARD SHEFFIELD 88 Tuesday, January 18, 2011
  • 89 Tuesday, January 18, 2011
  • What 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) Why How Where When Who 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? How Where When Who 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) Where When Who 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) When Who 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who 89 Tuesday, January 18, 2011
  • What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who is responsible for this content? will maintain it over time? 89 Tuesday, January 18, 2011
  • 90 Tuesday, January 18, 2011
  • • What are my business objectives? • What do my users want to do? • What does my brand stand for? Product Strategy 90 Tuesday, January 18, 2011
  • • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? 90 Tuesday, January 18, 2011
  • • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  • • What are my business objectives? • What do my users want to do? • What does my brand stand for? De gy s ig ate nS Str tra nt teg nte y Co Product Strategy • How will users interact with it? • What do we want to say? • How will it be structured? • Where will we get the • What will it look like? content? • Who will maintain it? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  • 91 Tuesday, January 18, 2011
  • “ ” Build a better mousetrap, and the world will beat a path to your door. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  • “ will beat a path to your door. ” Build a better mousetrap, and the world you’re still going to have to develop a content strategy, if you want anybody to actually buy it. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  • WHERE IS YOUR CONTENT? 93 Tuesday, January 18, 2011
  • PARTING THOUGHTS Tuesday, January 18, 2011
  • IT’S NOT ABOUT ADDING A NEW SHINY OBJECT. IT’S ABOUT DECIDING WHAT YOU WANT TO SAY, AND WHY. Tuesday, January 18, 2011
  • THINK ACTION, NOT AWARENESS. Tuesday, January 18, 2011
  • CONTENT STRATEGY IS TOO COMPLEX TO BE SOMEBODY’S “SOMETIMES JOB” Tuesday, January 18, 2011
  • YOU, OR SOMEONE YOU LOVE, MIGHT ALREADY BE DOING CONTENT STRATEGY Tuesday, January 18, 2011
  • THANKS! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  • Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • We live on planet earth | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • We live on planet earth We want to do the right thing | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • We live on planet earth We want to do the right thing We trust people like us | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Thatʼs why social responsibility is so important now. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Thatʼs why social responsibility is so important now. And social networking is a potent tool to gain trust. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Freerice.com – 9 months  About 500,000  37,397,673,050 grains of rice  Fed 700,000 people, including 27,000 Myanmar refugees  Eradicating famine video | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Causes | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Causes – One year stats  12 million users  80,ooo causes  About 20,000 funded  $2.5 M given  Daily users  Facebook 60k  MySpace 25k | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Total number donations 35,348 13,363 “Charity badges” created 1,810 672 Avg. donation amount $24.50 $25.07 Highest # donations in one day 5,408 2,837 Highest # donation in one week 19,545 8,891 Nonprofits/projects that received 481 125 donations http://www.parade.com/givingchallenge | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • change everything | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • more | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Image: Katherine Frey, Washington Post | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • นักข่าวภาคสนาม, สื่อภาคพลเมือง, อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ รายงานข่าวผ่าน #thaiflood Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • www.thaiflood.com Tuesday, January 18, 2011
  • ThaiFlood Help Center Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • Google Crisis response map Tuesday, January 18, 2011
  • Tuesday, January 18, 2011
  • InfoCenter News Twitter Forums Gathering / Filtering FrontLine sms แนวหน้า อาสาสมัคร Hotlines GovCenter กู้ภัย 1111 ICT ฯลฯ ร่วมด้วยช่วยกัน HelpCenter Administration Fundraising / Donation V 1.1 @iwhale 24/10/2553 Tuesday, January 18, 2011
  • 132 Tuesday, January 18, 2011
  • 133 Tuesday, January 18, 2011
  • @iPattt Thank you ! Tuesday, January 18, 2011