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iMotions - Attention Tool Eye Tracking Software - SERVICES

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These slides describe iMotions Global Services in eye tracking, including a 12 site data collection network in US. The services are based on the iMotions Attention Tool Software.

These slides describe iMotions Global Services in eye tracking, including a 12 site data collection network in US. The services are based on the iMotions Attention Tool Software.

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  • 1. CONFIDENTIAL EYE TRACKING SERVICES BEYOND EYE TRACKING™ ® EYE TRACKING / READING METRICS / EMOTION METRICS We offer US / Global EYE TRACKING SERVICES with a flexible degree of involvement to consult & manage Market Research, Consumer Insights and R&D studies with Attention Tool®. More information www.imotionsglobal.com/Service © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 1
  • 2. CONFIDENTIAL EYE TRACKING SERVICES - OVERVIEW Study Management: We can manage full studies or just some phases of studies. Study Setup Proper study setup to maximize the value of the output results according to the needs, success criteria & objectives set by the client. Data Collection iMotions through its wide eye tracking network platform can collect data in state-of-the-art Docking Stations in malls across 12 of the largest cities in US in India and in Denmark 12 Docking Stations in US India Denmark Analysis Merging & interpretation of all data providing a report of insights & recommendations following the client’s needs & objectives. Consulting: We provide all kind of eye tracking consulting services ranging from workshops, hands on training, methodology implementations, interpretation of results, etc... Cost on project scope or per hr. Research & Development: We develop customized features and solutions to fit your specific needs. © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 2
  • 3. CONFIDENTIAL EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES We offer a variety of different studies in a diversity of media formats covering the life cycle of a product from its creation to its communication to the consumer. (Packaging, Marketing & Advertisement, Retail, TV & Web) Packaging Benchmark PACKAGING Concept Pre-test Brand ID Pre-test BEYOND EYE TRACKING™ Advertisement & Promotion Campaign Pre-test MKT & ADV ® EYE TRACKING / READING METRICS / EMOTION METRICS Magazine Evaluation Campaign Media Implementation Optimization • Cost of the studies varies upon: - # of images - # of respondents Packaging Systems Visibility - # of segments - # of locations RETAIL Category / Space Management - length of the media (TV, etc..) Study Setup Data Collection Analysis Point-of-Sale (POS) Material WWW Websites (Graphics & Flash Banners) TV Ad Analysis TV Sponsoring / Product-Brand Placement © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 3
  • 4. CONFIDENTIAL EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES C.6 Packaging Systems Visibility C.7 Category / Space Management C.8 Point-of-Sale (POS) C.9 Stand alone Displays Cost & Timings on project’s scope Cost & Timings on project’s scope Cost & Timings on project’s scope Cost & Timings on project’s scope (respondents, segments, images & locations) (respondents, segments, images & locations) (respondents, segments, images & locations) (respondents, segments, images & locations) Refer to the study B.1 Get Started Refer to the study B.1 Get Started Refer to the study B.1 Get Started Refer to the study B.1 Get Started Package for a cost quote. Package for a cost quote. Package for a cost quote. Package for a cost quote. Objective: Objective: Objective: Objective: • Evaluation of packaging systems (Group of • Identify optimal shelf configurations and • Measure the impact of POS material in Measure the impact of check-out and stand packagings) to find out which one (s) product arrangements to maximize potential finding selected products, thus driving alone displays in order to finding selected “pops” out of the shelf clutter and sales within the product category. potential sales. products, thus driving potential sales. generates consideration. • Is the POS material getting “too much” • Could be applied to new or existing attention, thus taking time from identifying products. and selecting the product . • This study is part of the Packaging Benchmark proposition. Methodology: Methodology: Methodology: Methodology: • Evaluation of different arrangements of • Evaluation of different shelves • Evaluation of shelves with & without POS • Evaluation of check-out and stand alone packaging systems (Competition included): configurations. Comparison & selection material to isolate the impact of the displays to “make the product visible”. Comparison & selection according to VA: according to VA: Shelf Impact & Visibility. material. Comparison & selection according Comparison & selection according to ER: Shelf Impact & Visibility. to VA. Connection / Bond and according to VA: Brand communication. © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 4
  • 5. CONFIDENTIAL EYE TRACKING SERVICES - STUDY MANAGEMENT / IMPLEMENTATION STAGES DISCOUNT The more studies the more discount 03 studies (10 %) 06 studies (12 %) 12 studies (15 %) On demand studies Software Customization Getting Started Package Selection of the above or others Feature Development (R&D) SEGMENT OMNIBUS Select your target segment and add + studies to capitalize on data collection cost. Max 20 images, 5 studies, 2 TV Ads Stage 1 Stage 2 Stage 3 Stage 4 • The client gets to know the •The client selects our packages to save time • The client is an experience user of our • The client, after extensive use of capabilities and potential of the and money implementing the technology in technology and selects specific studies to fit Attention Tool®3.0 would like to technology in an affordable way. real studies to prove its added value and ROI. their necessities. customize the software technology Duration: 3 month • Cost of the studies varies upon: • We offer 10 different studies targeted to a with specific features to fit • Includes: - # of images - Full License Installation diversity of media formats. (Packaging, opportunity areas to increase their - # of respondents - Rental of an eye tracker Marketing & Advertisement, Retail and TV.) ROI, best practices & decision - # of segments - Unlimited credit use - # of locations • The client can create / suggest new processes. - 2 hrs on-line training - length of the media methodologies to be created and - General application support • Clients can purchase full service studies or implemented in their processes. just sections of a study © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 5
  • 6. CONFIDENTIAL EYE TRACKING SERVICES - STUDY MANAGEMENT - PHASES and PROCESS The client should provide a Marketing brief clearly explaining the needs, pains, objectives, goals etc... 1. Study Setup 2. Data Collection 3.a Merging of Data 3.b Analysis & Report Cost & Timings depends on: Cost & Timings depends on: Cost & Timings depends on: Cost & Timings depends on: (# images, respondents, segments, & (# images, respondents, segments, & (# images, respondents, segments, (# images, respondents, segments, & locations) locations) & locations) locations) Activity: Activity: Activity: Activity: • Goals / Success criteria definition • This is managed by our certified • Merging of data from different • Analysis on: • Stimuli definition data collection partners Worldwide. locations to a central research hub. - EYE TRACKING METRICS • Segment / Cells definition • US: 12 locations nationwide • Validation of data collection quality - EMOTION METRICS • Geographic scope definition • Recruitment of respondents • Validation of data merge - READING METRICS • Study Scope & Stimuli Guidelines • Data Collection at location (s): Eye - QUESTIONNAIRE (if needed) • Deliverables & timings Tracking & Questionnaire (if needed) • Cost Proposal • Delivery of Data to iMotions • General Conclusions & Recommendations • Management overview by iMotions - Signature from Client • Presentation to Client (PPT / GoToMeeting / On site) OK-GO • Delivery of Stimuli (Timeline starts) • Stimuli management • Study Design • Setup & preparation on location (s) © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 6
  • 7. CONFIDENTIAL EYE TRACKING SERVICES - SAMPLE STUDY: Packaging Benchmark • Find strengths & limitations of current packaging identifying areas of competitive advantage / disadvantage against direct competitors. Each Cell (30 people) sees 1 shelf arrangement + the 4 individual products (Subconscious) Brand Impact 1.a Measuring the overall subconscious perception the target group is getting by being confronted with the package Brand Communication 1.b Measuring that key claims, benefits and elements actively “intercept” shoppers and are consistently seen in a proper hierarchy and order. Questionnaire: Recall Brand familiarity Brand associations Purchase intent 2. ? ? ? Perceived quality Brand Visibility Measuring shelf impact: “Stopping Power & ability to be 3. seen and break through clutter” Shelf arrangement A Shelf arrangement B Shelf arrangement C (with the 4 products) (with the 4 products) (with the 4 products) Cell A Cell B Cell C 1 Target Segment 30 respondents per cell 3 cells = 90 respondents 5 Locations (choice from 12 locations in US) (6 respondents per location per cell A B C D E A B C D E A B C D E = 18 respondents per location) © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 7
  • 8. CONFIDENTIAL EYE TRACKING SERVICES - DATA COLLECTION PLATFORM IN US (Docking Stations) • Attention Tool®3.0 provides the merging of data from as many sites as needed to a central research hub. • We can collect data in 12 locations in the US equipped with state-of-the-art Docking Stations inside some of the most popular malls in the following cities. • We offer extended North American studies in Canada and Mexico. Seattle Super Mall of the Toronto Great Northwest Canada Extension Minneapolis Maplewood Mall New York Philadelphia Chicago Franklin Mills Mall Woodfield Shopping Center Las Vegas Washington Miracle Mile Shops Lakeforest Mall Los Angeles Northridge Fashion Center San Diego Atlanta Mission Valley Mall North Point Mall Dallas Grapevine Mills Daytona Beach Volusia Mall Mexico City Mexico Extension © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 8
  • 9. CONFIDENTIAL EYE TRACKING SERVICES - DATA COLLECTION - DOCKING STATIONS (12 in US) The Attention Tool® 3.0 Docking Station assures high and consistent data quality for any type of study and media. • TV Ads • Shelves • TV Ads • Packaging 8 • Displays • Outdoor • Print Ads • Space • Small shelves • Web Graphics management • Etc.. • Etc.. • Etc.. 1 3 5 6 9 4 Monitor test Plasma TV screen test Large screen test (with projector) 1. 19” monitor 1 2. High definition projector 3. Mechanical arm 3 7 4. Adjustable “Barber” chair 6 5 5. Adjustable table A 6. Adjustable table B 2 7. X120 Eye tracker 4 8. TV Plasma screen 9. Large projection screen © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 9
  • 10. CONFIDENTIAL THANKS FOR YOUR TIME! For inquiries contact sales@imotionsglobal.com www.imotionsglobal.com iMotions - Emotion Technology A/S is a high tech company with HQ in Copenhagen DK. We have created and developed a very robust technology with several patents on eye tracking, reading patterns & pre-conscious emotional response measurements through the interpretation of the reaction of the eye. Thereby we are a step ahead of any other eye tracking solution in the World. © iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 10

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