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IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES
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IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES

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This presentation showcases the Add on Modules to Attention Tool® Standard License to scale and customize any eye tracking solution according to your specific needs.

This presentation showcases the Add on Modules to Attention Tool® Standard License to scale and customize any eye tracking solution according to your specific needs.

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  • 1. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH Attention Tool® ADD ON MODULES The add on modules allow you to customize and scale any eye tracking solution according to your specific research needs. MOVIE Metrics READING Metrics Evaluates the attention in motion media like Analyzes the attention on text regions to TV ads and programs. Visualizations include: gain insight on how the text is perceived and Dynamic Heat maps, Bee Swarm and Gaze detect key words in the copy. Visualizations Aggregation Clusters (Rubber Bands). include: Reading Intensity Maps, % of Text Read, Number of Readers. EMOTION Metrics STUDY SHARING Measures the intensity of the sub- Allows multiple site testing by collecting conscious emotional impact the stimulus/ data fast and efficient with centralized on image produces in the respondent. line management control. Visualizations: Arousal scale Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 2. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH MOVIE Metrics evaluates the attention in motion media like TV ads and programs. Visualizations include: Dynamic Heat maps, Bee Swarm and Gaze Aggregation Clusters (Rubber Bands). FEATURES Dynamic Heat maps Dynamic visualization of the intensity of the gaze by colors with a high towards low intensity indicator for the duration of the stimuli. Bee Swarm & Gaze Aggregation Cluster Dynamic visualization of the respondents’ gaze for the duration of the stimuli exposure. Rubber bands surround customizable levels of gaze. Click to see Dynamic Heat maps Click to see Bee Swarm & Gaze Aggregation Clusters Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 3. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH MOVIE Metrics Bee Swarm & Gaze Aggregation Cluster Dynamic Heat maps Outline – color coded depending on how much attention the region has attracted High interest areas have attracted more than 75% of the respondents Medium interest areas have attracted between 50 and 75% of the respondents Low interest areas have attracted between 25 and 50% of the respondents Male respondent Female respondent Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 4. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH READING Metrics Analyzes the attention on text regions to gain insight on how the text is perceived and detect key words in the copy. FEATURES Reading Meter™ Detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read. Reading Intensity Maps Measures the intensity of the reading and visualizes the reading areas with a high low reading intensity scale indicator. READ-ABILITY Pinpoints words that have been read repeatedly by the consumers by automatic reading pattern classification. - It identifies where there might be words which are difficult to read or keywords which are important to the consumers. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 5. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH READING Metrics Detect key words on you Ad to make brand associations between imagery & cognitive communication. Reading Meter™ Detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read. Reading Intensity Maps Measures the intensity of the reading and visualizes the reading areas with a high low reading intensity scale indicator. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 6. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH EMOTION Metrics Measures the intensity of the sub-conscious emotional impact the stimulus/image produces in the respondent. FEATURES Emotional Activation (Arousal) Intensity level (1-10) of the emotional impact produced by the image. It measures Average level and 95% Confidence interval. Emotional Comparison Matrix Pairwise comparison of Emotional Activation (Arousal) across stimuli. Proof of Concept (POC) For POC, Attention Tool®’s Emotion Metrics technology is compared Vs traditional methods to measure emotions like Galvanic Skin Response (GSR) and Self Assessment Manikin (SAM). Results indicates that Attention Tool® technology measures emotional arousal as good as, or even better than the GSR and the SAM whilst being completely non-intrusive, non-invasive, objective and easy to use. For more information ask for our White Paper. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 7. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH EMOTION Metrics Emotional Activation (Arousal) The higher the activation - the more recognition & attention the product / brand / campaign will get. Intensity level (1-10) of the emotional impact produced by the image. It measures Average level and 95% Confidence interval. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 8. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH STUDY SHARING Study Sharing allows volume testing from multiple sites by collecting data fast and efficient with centralized on line management control. FEATURES Merging of Databases Browse your eye tracking network, share what you want to collect data for, and continuously add/merge the data collected to your own library. Migration of studies or library between installations Enable large volume data collection across many sites in combination with Study Sharing. Setup study in one location and collect data in another one. On line & Real Time Production Management System Allows to monitor in real time and manage the process of a multiple site data collection study. Test Plan Integration Customize your study setup fast and easy with as many variables as desired. Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 9. sales@attentiontool.com BEYOND EYE TRACKING™ ® Tour Standard License Add on Modules Usage Hardware Licensing EYE TRACKING SOFTWARE FOR MARKET RESEARCH Testimonial on Study Sharing “With the Study Sharing functionality and our 12 US mall-recruitment Attention Tool® data collection sites, we are now able to provide eye tracking data and metrics to our clients from across the US with a turnaround time of not weeks but hours”. Paul Cunningham, President, CRGGlobal, Inc., USA Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
  • 10. EYE TRACKING SOLUTIONS Who are we? iMotions is a high-tech development company specialized in eye tracking software. We develop Attention Tool®, which is the most robust eye tracking software for Market Research in the World. Our leading eye tracking technology is proven and have several patents on emotion measurements and reading pattern recognition which make's it unique. We are a step ahead of any other eye tracking software in the World by providing not only eye tracking but a new way of measuring consumer behavior in a 100% non intrusive way. We have our HQ in Denmark, offices in US and India and resellers in South America, UK & Australia. Contact us sales@attentiontool.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

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