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Now, more than ever, consumers are relying on smart phones. mobile search and
location—based apps to guide their in—store purchases.
* of adults have their mobile phone ” ~
within arms reach 24/7
B ﬂlio n
of consumers say they have used was spent on mobile advertising in 2012
their mobile phones to guide purchasing ‘ . _ ,
decisions While in stores — ! compared to only $3 billion in 2010
out of 10
mobile phone searches
Of malketels 313 “Sing result in a purchase or visit
of marketers are using location—based services so there a
great opportunity to set your company apart