Danny Goderis - Corporate Venturing as beachhead to conquer new Markets

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Danny Goderis - Corporate Venturing as beachhead to conquer new Markets

  1. 1. Corporate VenturingAs Beachhead to Conquer New Markets<br />Danny Goderis<br />Vice President Bell Labs, Belgium<br />
  2. 2. The Challengeof Creatingnew Business Lines<br />ExistingBusiness<br />Ventures<br />2<br />
  3. 3. Venturing is about Disruption<br />Disruptive Technologies<br />for Telecom Operators<br />Immersive Communication<br />Wireless Network Guardian<br />Innovations enabling Operators to<br />conquer New Markets<br />I2Vision – new TV formats<br />Mobile Wallet Service<br />Innovations enabling Alcatel-Lucent to<br />conquer New Markets<br />Rapid Deployable Networks<br />Assisted Living for Elderly<br />
  4. 4. Corporate Venturing– Ideation Life Cycle<br />
  5. 5. Boot Camp<br />Entry Criteria<br />Process<br /><ul><li>Multi-disciplinary team
  6. 6. Disruptive idea for new product or new service</li></ul>Create Business Opportunity Plan<br />Duration: ~6 months<br />On top of daily duty<br />Support: Teaching & Coaching<br />Customer engagement: contacts<br />
  7. 7. Incubation<br />Entry Criteria<br />Process<br /><ul><li>Core team
  8. 8. Strategic fit</li></ul>Business opportunity plan<br />Value proposition clear<br /><ul><li>At least one core asset</li></ul>Technology asset <br />Customer engagement<br />Ecosystem partner<br />Create Business Plan<br />Initial Market validation<br />Duration: 6 – 9 months<br />Support: Personal coaching<br />Customer engagement: LoI<br />
  9. 9. Alcatel-Lucent Ventures<br />Entry Criteria<br />Process<br /><ul><li>Team
  10. 10. Extractable
  11. 11. Adjacent
  12. 12. Money
  13. 13. Special Element</li></ul>Create the Business<br />Duration: 2-3 years<br />Support: GM, BizDev, …<br />Customer engagement: Contracts<br />
  14. 14. Innovation is a People Business<br />Advertising campaign <br />in Belgium (H1 2010)<br />
  15. 15. Stay in touch …<br />Bell Labs internet<br />http://www.alcatel-lucent.com/wps/portal/innovation<br />Innovation Blog<br />http://www2.alcatel-lucent.com/blog/category/innovation/<br />Twitter<br />https://twitter.com/belllabs<br />
  16. 16. www.alcatel-lucent.com<br />

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