NGData - MiX Audience Measurement

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  • 1. MIX  Audience  Measurement   Project Overview
  • 2. Credits:  h4ps://twi4er.com/bryanwx/status/434106544263675904    
  • 3. Weather Hotels Friends’ Birthdays Reservations Events Your Birthday Traffic & Transit
  • 4. DNA   Publishers Brands Click Streams Live  Audience   Dashboards   §  Audience-­‐Centric   §  Real-­‐Time   Cross-­‐Brand     and  -­‐Publisher   Single  View  of   Customer   §  Privacy-­‐Aware   §  Dynamic  Segments  
  • 5. Key  Findings   90% of  the  visitors  read   less  than  5  arUcles   per  day   Social  referrals   skip  the  homepage   Current  CIM  categoriza=on   doesn’t  align  well  with  editorial   classifica=ons  actually  in  use   Content  consump=on   varies  strongly  between   device  used  
  • 6. •  Start  from  a  Single  Customer  View   •  Project  Success:  Lily  UTS  shipping   •  Dis=nct  need  for  on-­‐going  cross-­‐ brand  audience  measurement   •  Dis=nct  need  for  customer-­‐centric   audience  tracking   •  The  Unknown  Unknowns:   Data  tells  the  Story  
  • 7. Thank  You   Steven Noels stevenn@ngdata.com