MIX	
  Audience	
  Measurement	
  
Project Overview
Credits:	
  h4ps://twi4er.com/bryanwx/status/434106544263675904	
  	
  
Weather
Hotels
Friends’ Birthdays
Reservations
Events
Your Birthday
Traffic & Transit
DNA	
  
Publishers Brands
Click Streams
Live	
  Audience	
  
Dashboards	
  
§  Audience-­‐Centric	
  
§  Real-­‐Time	
  ...
Key	
  Findings	
  
90% of	
  the	
  visitors	
  read	
  
less	
  than	
  5	
  arUcles	
  
per	
  day	
  
Social	
  referr...
•  Start	
  from	
  a	
  Single	
  Customer	
  View	
  
•  Project	
  Success:	
  Lily	
  UTS	
  shipping	
  
•  Dis=nct	
...
Thank	
  You	
  
Steven Noels
stevenn@ngdata.com
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NGData - MiX Audience Measurement

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NGData - MiX Audience Measurement

  1. 1. MIX  Audience  Measurement   Project Overview
  2. 2. Credits:  h4ps://twi4er.com/bryanwx/status/434106544263675904    
  3. 3. Weather Hotels Friends’ Birthdays Reservations Events Your Birthday Traffic & Transit
  4. 4. DNA   Publishers Brands Click Streams Live  Audience   Dashboards   §  Audience-­‐Centric   §  Real-­‐Time   Cross-­‐Brand     and  -­‐Publisher   Single  View  of   Customer   §  Privacy-­‐Aware   §  Dynamic  Segments  
  5. 5. Key  Findings   90% of  the  visitors  read   less  than  5  arUcles   per  day   Social  referrals   skip  the  homepage   Current  CIM  categoriza=on   doesn’t  align  well  with  editorial   classifica=ons  actually  in  use   Content  consump=on   varies  strongly  between   device  used  
  6. 6. •  Start  from  a  Single  Customer  View   •  Project  Success:  Lily  UTS  shipping   •  Dis=nct  need  for  on-­‐going  cross-­‐ brand  audience  measurement   •  Dis=nct  need  for  customer-­‐centric   audience  tracking   •  The  Unknown  Unknowns:   Data  tells  the  Story  
  7. 7. Thank  You   Steven Noels stevenn@ngdata.com

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