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iMinds - iLab.o, Open innovation in ICT

iMinds - iLab.o, Open innovation in ICT






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    iMinds - iLab.o, Open innovation in ICT iMinds - iLab.o, Open innovation in ICT Presentation Transcript

    • living lab for SMEs
    • Active user involvement to detect unintended or unforeseen problems or opportunities Business model innovation for small, medium and large enterprises Multi-method research with a commitment to academic enrichment living lab?
    • Technologies are not consumed, but domesticated by users.
    • These apps were created in collaboration with citizens and industry,
    • back in 2007... iCity, Hasselt & Leuven, living lab with HP and Microsoft
    • living lab markets iMinds* 22111156 * projects started in 2013
    • iLab.o living lab servicesiLab.o living lab services
    • Media & ICT Adoption in Flanders - Wave 1 to 5
    • we offer a three-step process of user research
    • explore evaluatetest environmental scanning user analysis user behavior community of practice (direct user feedback) market roadmap business simulation
    • launch, listen, learn in a user-centric setting
    • market potential estimation feature and service prioritization user experience optimization business model simulation{fast track demo living lab market basic research time-to-market5 years corporate driven ICT innovation ... 1 year
    • co-create with mix of lead users based on innovation related characteristics
    • new needs dissatisfaction user experience product related knowledge innovator ordinary user extreme user expert user classic lead user user innovator defector
    • La Mosca testimonial
    • case facts living lab Mediatuin 6 months, 5 iterations panel N=541, active users N=53 IWT Haalbaarheidstudie research questions: Audience for mobile app of GPS games? Willingness to pay for this application? User friendliness app? General feedback on concept?
    • innovation traject “mobile city game The Target” SotA market & user intake survey co-design session usability labtest co-creation session fieldtrial business workshop explore test evaluate iteration #2 activity iteration #1 app features writing business plan beta launch prototype iteration #3 marketing iteration #4 experience iteration #5 modeling
    • extra support for SMEs
    • SME funding opportunities “KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” Innovation Project 50% 75% 10K 25K 35% < 60% project complexity
    • living lab output adoption potential estimation willingness to pay business model validation & simulation ambassador identification real life contextualization needs & wants, drivers & barriers concept co-creation feature roadmap user experience business user product
    • user research: dimitri.schuurman@iminds.be business research: olivier.rits@iminds.be business development: tim.rootsaert@iminds.be www.iminds.be