Creating Digital Roadmaps for Brands TM March 5, 2009

Consumers daily needs and moods are changing… Health & Wellness “ take better care of my body” Environmentally Responsible “ take better care of our planet” Economical “ get the best value for my family” Leisure & Comfort “ enjoy and indulge when I can” Community “ share my life with others”

Health & Wellness

“ take better care of my body”

Environmentally

Responsible

“ take better care of our planet”

Economical

“ get the best value for my family”

Leisure & Comfort

“ enjoy and indulge when I can”

Community

“ share my life with others”

… influencing how consumers feel, think and act towards brands Desire Greater Meaning and Interaction; Hope to Make a Difference Use Peer Networks to Discover, Influence and Create/Get the Value they want from brands Consider Options and Tradeoffs, Weigh the Benefit to Self and Others Flickr.com by justbelightful, Daniel Cattaneo and GalleryQuantum

Desire Greater Meaning and Interaction; Hope to Make a Difference

Use Peer Networks to Discover, Influence and Create/Get the Value they want from brands

Consider Options and Tradeoffs,

Weigh the Benefit to Self and Others

Traditional channels fail to communicate with consumers on their new terms Traditional broadcast channels no longer make the cut Flickr.com by prdx72

Digital is changing the game.

Digital offers consumers a way to connect with one another as well as brands Flickr.com by kosabe, Taigah, JeremyBarwick iconic cachet insider buzzworthy personal original

Through digital, consumers uniquely accelerate and amplify their personal influence with others find more cool stuff get what they want brag about their discoveries share their passions/interests

find more cool stuff

get what they want

brag about their discoveries

share their passions/interests

Consumers’ influence is rapidly outpacing traditional brand dialogue around the globe New York Toronto Chicago Melbourne Los Angeles Warsaw Miami Montreal Madrid Johannesburg Copenhagen Helsinki Buenos Aires Athens Frankfurt Sydney Paris Taipei Seoul London Milan Mumbai Auckland Sao Paulo Bangkok Manila San Francisco Barcelona Vienna Jakarta Mexico City Stockholm Bangalore Caracas Budapest Moscow to Tokyo Lisbon to San Francisco to Los Angeles Hong Kong to Sydney to Los Angeles Amsterdam Istanbul New Deli Guangzhou Prague Cape Town Rio de Janeiro Lima Bogotá Osaka Tokyo Beijing Shanghai Dubai Berlin Hamburg Brussels Rome Bucharest Singapore Kuala Lumpur Santiago

Brands must engage consumers differently if they want to succeed…

Brand Imperatives Speak + Connect with consumers through storytelling Flickr.com by Akuppa

Brand Imperatives Expand + Amplify their story with fans Flickr.com by deemlee

Brand Imperatives Feed + Nurture the relationship with their consumers Flickr.com by Cats 2007

Digital must now become the connection point for how brands communicate with their consumers digital field marketing interrupted media / guerilla radio retail out of home public relations media kit pop-up store

Brands need proven expertise to tap into digital before they get left behind.

Do you have the right roadmap to stay connected with your consumers? Flickr.com by Brain farts

iMediaWorks helps brand marketers get on the right road to digital. Flickr.com by MCompeau

Master the Audience Master the Audience Visualize the key drivers of daily thought and action Extract opportunities to entice and satisfy their needs Flickr.com by Leonid Yaitskiy

Master the Audience

Visualize the key drivers of daily thought and action

Extract opportunities to entice and satisfy their needs

iMediaWorks helps brand marketers to… Unite the Right Pieces Establish valuable connections between channels and programs Create a more significant and personal consumer experience Flickr.com by divemasterking2000

Unite the Right Pieces

Establish valuable connections between channels and programs

Create a more significant and personal consumer experience

Select the Right Trends and Assets Capitalize on meaningful interests and behaviors Grow the collective impact of consumer and brand assets Flickr.com by nugun

Select the Right Trends and Assets

Capitalize on meaningful interests and behaviors

Grow the collective impact of consumer and brand assets

iMediaWorks helps brand marketers to… Harness the Technology to Work Smarter Build the most effective platforms and tools to achieve real efficiencies Capture and track innovation progress against true business imperatives Flickr.com by dan 65

Harness the Technology to Work Smarter

Build the most effective platforms and tools to achieve real efficiencies

Capture and track innovation progress against true business imperatives

You’ve found the right team of experts.

We are a marketing consultancy that knows your consumers and lives in their digital world Seasoned interactive marketing and advertising veterans (15yrs+) Former Digital Agency and Big 5 Consulting experts Members of the Internet Strategy Forum, Social Media Club and American Marketing Association Fortune 1000 and Emerging Brands clientele Bloggers, Twitterers, MeetUpists, Texters, Posters, and Sharers

Seasoned interactive marketing and advertising veterans (15yrs+)

Former Digital Agency and Big 5 Consulting experts

Members of the Internet Strategy Forum, Social Media Club and American Marketing Association

Fortune 1000 and Emerging Brands clientele

Bloggers, Twitterers, MeetUpists, Texters, Posters, and Sharers

Focused on helping you with all your integrated interactive communication initiatives

Helping you get on the right track with the right strategy to connect with your consumers Creating Your Road to Digital Focus on satisfying consumer personal need/mood states by connecting all of the touch points where they experience your brand in the digital medium Strategies based on consumer research insights Execution through pilot phases offering opportunities to test, learn and optimize Knowledge transfer by sharing best practices and tools Brand Digital Roadmap Consumer Connection Points Virtual Environments Social Network Communities RSS Social Tagging E-mail Widgets & Mashups Media Sharing Blogs Rich Media Apps Mobile Search Web Measurement Scorecard IM / Chat

Creating Your Road to Digital

Focus on satisfying consumer personal need/mood states by connecting all of the touch points where they experience your brand in the digital medium

Strategies based on consumer research insights

Execution through pilot phases offering opportunities to test, learn and optimize

Knowledge transfer by sharing best practices and tools

Get Started. Contact Us Today. C. Michelle Batten, Lead Marketing Strategist [email_address]