The Marketer and the Cloud       10 Effects on each other           Sunder MadakshiraMarketing and Communications         ...
Branding Motherhoods      Ubiquity                   Refresh                 Restate Value
Better Intelligence           Real time,       relevant, incisive
Better Analytics Battlecards, Speed, Access,        Ubiquity et al
Better Engagement                    Coca Cola, IBM, Avon et al
Not just mining the Social Media      Amplifying   Passion
Co- creation  Partners, Customers, competitors,  extended work pool
Making it Real, Real time
From Engagement to Experiential to      Personal Fulfillment
Call to action: Embrace the Cloud   Run low cost experiments
Call to inaction: Marketers,Don’t learn technology!   Learn to use for fundamentally role
sunder.madakshira@sap.com
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Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

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Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

  1. 1. The Marketer and the Cloud 10 Effects on each other Sunder MadakshiraMarketing and Communications SAP
  2. 2. Branding Motherhoods Ubiquity Refresh Restate Value
  3. 3. Better Intelligence Real time, relevant, incisive
  4. 4. Better Analytics Battlecards, Speed, Access, Ubiquity et al
  5. 5. Better Engagement Coca Cola, IBM, Avon et al
  6. 6. Not just mining the Social Media Amplifying Passion
  7. 7. Co- creation Partners, Customers, competitors, extended work pool
  8. 8. Making it Real, Real time
  9. 9. From Engagement to Experiential to Personal Fulfillment
  10. 10. Call to action: Embrace the Cloud Run low cost experiments
  11. 11. Call to inaction: Marketers,Don’t learn technology! Learn to use for fundamentally role
  12. 12. sunder.madakshira@sap.com
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