Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

on

  • 1,855 views

 

Statistics

Views

Total Views
1,855
Views on SlideShare
1,849
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 6

http://www.imediaconnection.in 5
http://192.168.1.15 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore Presentation Transcript

  • 1. The Marketer and the Cloud 10 Effects on each other Sunder MadakshiraMarketing and Communications SAP
  • 2. Branding Motherhoods Ubiquity Refresh Restate Value
  • 3. Better Intelligence Real time, relevant, incisive
  • 4. Better Analytics Battlecards, Speed, Access, Ubiquity et al
  • 5. Better Engagement Coca Cola, IBM, Avon et al
  • 6. Not just mining the Social Media Amplifying Passion
  • 7. Co- creation Partners, Customers, competitors, extended work pool
  • 8. Making it Real, Real time
  • 9. From Engagement to Experiential to Personal Fulfillment
  • 10. Call to action: Embrace the Cloud Run low cost experiments
  • 11. Call to inaction: Marketers,Don’t learn technology! Learn to use for fundamentally role
  • 12. sunder.madakshira@sap.com