Is Technology Driving Creativity? - SapientNitro

  • 660 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
660
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Pink Ponies - Video
  • 2. Is Technology driving Creativity ?
  • 3. What is Creativity ?
  • 4. Absolut Machines
  • 5. Absolut Machines Video
  • 6. What is Creativity?“PRODUCTION OF SOMETHING ORIGINAL AND USEFUL” THERE IS NEVER ONE RIGHT ANSWERTO BE CREATIVE REQUIRES DIVERGENT THINKING AND THEN CONVERGENT THINKING 6
  • 7. The “Vacuum” Method
  • 8. The “Your Way or Mine” Method
  • 9. The “We will do it my way” Method
  • 10. We might end up with this
  • 11. Or something functionalOr here … It’s functional
  • 12. But so it this …
  • 13. Tesco South Korea Case Study
  • 14. Is there an “Ideal” Method ?
  • 15. And Technology ?
  • 16. “Please Come Again” “Good Morning”Brand Experience used to be like this …
  • 17. … and the ATM changed everything
  • 18. TECHNOLOGY CHANGES OUR livesBECAUSE TECHNOLOGY IMPACTSus as people.
  • 19. WE DON’T LIVE WITH TECHNOLOGY,WE live IN IT.
  • 20. DIGITAL IS NO LONGER JUST A WORD. IT’S AWORLD.
  • 21. IT’S WHERE WE LEARN, “LIKE”, LOVEAND LIVE.
  • 22. AND CONSUME.
  • 23. AND PRODUCE.
  • 24. Jetta – User Video
  • 25. From CONTROL to SPONSOR
  • 26. Sneakerpedia – SapientNitro Case study
  • 27. From SALES to VALUE
  • 28. Skittles – Case Study
  • 29. From INTERRUPT to EXPERIENCE
  • 30. Welcome to the NEW REALITY 30
  • 31. THE ONLY THING THAT STANDSBETWEEN ALL THAT WE AREAND ALL THAT WE CAN BEIS AN IDEA.
  • 32. DA VINCI, NEWTON, DARWIN, EDISON,FORD, , JOBS, ZUCKERBERG.
  • 33. DA VINCI, NEWTON, DARWIN, EDISON,FORD, EINSTEIN, JOBS, ZUCKERBERG. THEY BUILT THEIR IDEAS.