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Is Technology Driving Creativity? - SapientNitro
 

Is Technology Driving Creativity? - SapientNitro

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    Is Technology Driving Creativity? - SapientNitro Is Technology Driving Creativity? - SapientNitro Presentation Transcript

    • Pink Ponies - Video
    • Is Technology driving Creativity ?
    • What is Creativity ?
    • Absolut Machines
    • Absolut Machines Video
    • What is Creativity?“PRODUCTION OF SOMETHING ORIGINAL AND USEFUL” THERE IS NEVER ONE RIGHT ANSWERTO BE CREATIVE REQUIRES DIVERGENT THINKING AND THEN CONVERGENT THINKING 6
    • The “Vacuum” Method
    • The “Your Way or Mine” Method
    • The “We will do it my way” Method
    • We might end up with this
    • Or something functionalOr here … It’s functional
    • But so it this …
    • Tesco South Korea Case Study
    • Is there an “Ideal” Method ?
    • And Technology ?
    • “Please Come Again” “Good Morning”Brand Experience used to be like this …
    • … and the ATM changed everything
    • TECHNOLOGY CHANGES OUR livesBECAUSE TECHNOLOGY IMPACTSus as people.
    • WE DON’T LIVE WITH TECHNOLOGY,WE live IN IT.
    • DIGITAL IS NO LONGER JUST A WORD. IT’S AWORLD.
    • IT’S WHERE WE LEARN, “LIKE”, LOVEAND LIVE.
    • AND CONSUME.
    • AND PRODUCE.
    • Jetta – User Video
    • From CONTROL to SPONSOR
    • Sneakerpedia – SapientNitro Case study
    • From SALES to VALUE
    • Skittles – Case Study
    • From INTERRUPT to EXPERIENCE
    • Welcome to the NEW REALITY 30
    • THE ONLY THING THAT STANDSBETWEEN ALL THAT WE AREAND ALL THAT WE CAN BEIS AN IDEA.
    • DA VINCI, NEWTON, DARWIN, EDISON,FORD, , JOBS, ZUCKERBERG.
    • DA VINCI, NEWTON, DARWIN, EDISON,FORD, EINSTEIN, JOBS, ZUCKERBERG. THEY BUILT THEIR IDEAS.