Innovative Brand Integration within Social Games

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Innovative Brand Integration within Social Games

  1. 2. <ul><li>SOCIAL GAMES </li></ul>
  2. 3. <ul><li>WHY PLAY AKELE ? ….. PLAY WITH YOUR FRIENDS ! </li></ul><ul><li>BUY iCoins & Win ! </li></ul><ul><li>What are iCoins ? </li></ul><ul><li>Virtual Currency popular with gamers </li></ul><ul><li>Used by gamers to buy premium items within the game or to move to a higher level. </li></ul><ul><li>How does one get iCoins ? </li></ul><ul><li>By paying through SMS, Credit Card or Net Banking </li></ul><ul><li>FREE by doing a brand related exercise </li></ul>SOCIAL GAMES
  3. 4. LEVERAGING BRANDING OPPORTUNITIES
  4. 5. <ul><li>Gifting Branded Virtual Items to Friends </li></ul>
  5. 6. Gift the NEW 5 Star to all your friends aur KHO JAO ISKE SWAAD MEIN. And also win Free10 iCoins!!
  6. 7. Get a V W Beetle Car as bonus gift if 10 of your friends accept the gift Gift the new 5 Star to all your Facebook, ibibo and Gmail friends AUR KHO JAO ISKE SWAAD MEIN and also Win FREE 10 iCoins !
  7. 8. Facebook friends graph pulled real time around the advertiser virtual item
  8. 10. <ul><li>Driving Traffic to Brand’s Landing Page </li></ul>
  9. 11. IBIBO gamers are gifted FREE iCoins for visiting the Brand’s Page
  10. 14. You have been gifted a Thums Up ! Enjoy it with the game
  11. 19. Have a Time of Your Life With a Mahindra Xylo Xylo makes Parking Wars more interesting Every User will be gifted a Brand New Xylo the moment he lands on his street on Parking Wars. Only
  12. 20. Presented by
  13. 21. Unparked Xylo
  14. 22. Presented by Only
  15. 23. Mobile Phones

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