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Innovative Brand Integration within Social Games
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Innovative Brand Integration within Social Games

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Transcript

  • 1.  
  • 2.
    • SOCIAL GAMES
  • 3.
    • WHY PLAY AKELE ? ….. PLAY WITH YOUR FRIENDS !
    • BUY iCoins & Win !
    • What are iCoins ?
    • Virtual Currency popular with gamers
    • Used by gamers to buy premium items within the game or to move to a higher level.
    • How does one get iCoins ?
    • By paying through SMS, Credit Card or Net Banking
    • FREE by doing a brand related exercise
    SOCIAL GAMES
  • 4. LEVERAGING BRANDING OPPORTUNITIES
  • 5.
    • Gifting Branded Virtual Items to Friends
  • 6. Gift the NEW 5 Star to all your friends aur KHO JAO ISKE SWAAD MEIN. And also win Free10 iCoins!!
  • 7. Get a V W Beetle Car as bonus gift if 10 of your friends accept the gift Gift the new 5 Star to all your Facebook, ibibo and Gmail friends AUR KHO JAO ISKE SWAAD MEIN and also Win FREE 10 iCoins !
  • 8. Facebook friends graph pulled real time around the advertiser virtual item
  • 9.  
  • 10.
    • Driving Traffic to Brand’s Landing Page
  • 11. IBIBO gamers are gifted FREE iCoins for visiting the Brand’s Page
  • 12.  
  • 13.  
  • 14. You have been gifted a Thums Up ! Enjoy it with the game
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Have a Time of Your Life With a Mahindra Xylo Xylo makes Parking Wars more interesting Every User will be gifted a Brand New Xylo the moment he lands on his street on Parking Wars. Only
  • 20. Presented by
  • 21. Unparked Xylo
  • 22. Presented by Only
  • 23. Mobile Phones
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  

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