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Delivering Focused Audience
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Delivering Focused Audience

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Transcript

  • 1. Delivering Focussed Audience
  • 2. Multiple Consumption for the Online Audience
  • 3. Reach to India’s affluent on WEB and DTH
  • 4. Reach out to your Audience on the Digital Television
  • 5. 5
    DTH Landscape in India
  • 6. DTH industry in India currently stands at 39Mn subscribers (households)
    *source: TAM 2011 + Industry sources
  • 7. 7
    A phenomenal 60%*growth in DTH subscribers in 2010 over 2009
    *source: TAM 2011 + Industry sources
  • 8. 8
    30%* of DTH subscribers are SEC A households
    Vs
    19% for Cable & Satellite and 8% for Non Cable & Satellite
    *source:TAM 2011
  • 9.
  • 10. 3D Application on the landing page
  • 11. Dedicated Channel
    A Dedicated Channel created on Airtel DTH.
    Content right from Cookery to Chat shows can be hosted on this Channel.
    Dedicated Channel provides 100% SOV with total brand recognition driven by brand content, TVC’s, shows, etc.!
    Complete brand ownership on this channel
  • 12. Skinning of the application page
    Section on various aspect of Beauty
    Interactive Applications
  • 13. Interactive EPG
    Pressing the Red Button takes the user to Directly to the channel
  • 14. 14
    DTH industry to hit 60Mnsubscribers in 2012 at a CAGR of 30%*
    60Mn
    45 Mn
    * Industry predictions
    32 Mn
    16.3 Mn
    11.9 Mn
    8 Mn
    2007 2008 2009 2010 2011 2012
  • 15. Reach 68MnDigital TV Audience thru 1 Partner – NetworkPlay
  • 16. Our Partners and Reach
    7.0 Mn Subscribers
    6.7 Mn Subscribers
    3.5 Mn Subscribers
    Growing at more than 15%
    Growing at more than 25%
    Growing at more than 15%
    28Mn plus viewers and more
    27 Mn plus viewers and more
    14Mn plus viewers and more
  • 17. On The WEB
  • 18. Who is this Audience ?
  • 19. The one , planning their Travel !!
  • 20.
  • 21. Online Travel Industry to grow at 50% annually
  • 22. Connecting with the travel audience at various touch points
  • 23. Capture your audience at the start of travel search on Spotlight banners on Homepage
  • 24. Complete ownership of e-ticket thru skinning on Domestic and International e-tickets
    On an average the e-ticket is looked upon 6 – 7 times before boarding the flight
    Combined reach of more than 30,000 e-tickets per day
  • 25. Search Interstitials
    Contextual Advertising while people are searching for their travel results
  • 26. Avant-Gardeskinning on the homepage tapping the eyeballs of the transaction audience
    80% traffic comes to the homepage and starts navigating
  • 27. NetworkPlay offers – Largest Travel Bouquet
    NetworkPlay reaches out to 6.4mn(71%) unduplicated audience on OTA
  • 28. NetworkPlayhas the highest exposure and reach to the Online Travel Audience