Delivering Focused Audience

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Delivering Focused Audience

  1. 1. Delivering Focussed Audience<br />
  2. 2. Multiple Consumption for the Online Audience<br />
  3. 3. Reach to India’s affluent on WEB and DTH <br />
  4. 4. Reach out to your Audience on the Digital Television <br />
  5. 5. 5<br />DTH Landscape in India<br />
  6. 6. DTH industry in India currently stands at 39Mn subscribers (households)<br />*source: TAM 2011 + Industry sources<br />
  7. 7. 7<br />A phenomenal 60%*growth in DTH subscribers in 2010 over 2009<br />*source: TAM 2011 + Industry sources<br />
  8. 8. 8<br />30%* of DTH subscribers are SEC A households <br />Vs<br />19% for Cable & Satellite and 8% for Non Cable & Satellite<br />*source:TAM 2011 <br />
  9. 9.
  10. 10. 3D Application on the landing page<br />
  11. 11. Dedicated Channel<br />A Dedicated Channel created on Airtel DTH.<br />Content right from Cookery to Chat shows can be hosted on this Channel.<br />Dedicated Channel provides 100% SOV with total brand recognition driven by brand content, TVC’s, shows, etc.!<br />Complete brand ownership on this channel<br />
  12. 12. Skinning of the application page<br />Section on various aspect of Beauty<br />Interactive Applications<br />
  13. 13. Interactive EPG<br />Pressing the Red Button takes the user to Directly to the channel <br />
  14. 14. 14<br />DTH industry to hit 60Mnsubscribers in 2012 at a CAGR of 30%*<br />60Mn<br />45 Mn<br />* Industry predictions<br />32 Mn<br />16.3 Mn<br />11.9 Mn<br />8 Mn<br />2007 2008 2009 2010 2011 2012<br />
  15. 15. Reach 68MnDigital TV Audience thru 1 Partner – NetworkPlay<br />
  16. 16. Our Partners and Reach <br />7.0 Mn Subscribers<br />6.7 Mn Subscribers<br />3.5 Mn Subscribers<br />Growing at more than 15%<br />Growing at more than 25%<br />Growing at more than 15%<br />28Mn plus viewers and more<br />27 Mn plus viewers and more<br />14Mn plus viewers and more<br />
  17. 17. On The WEB <br />
  18. 18. Who is this Audience ?<br />
  19. 19. The one , planning their Travel !!<br />
  20. 20.
  21. 21. Online Travel Industry to grow at 50% annually <br />
  22. 22. Connecting with the travel audience at various touch points <br />
  23. 23. Capture your audience at the start of travel search on Spotlight banners on Homepage<br />
  24. 24. Complete ownership of e-ticket thru skinning on Domestic and International e-tickets<br />On an average the e-ticket is looked upon 6 – 7 times before boarding the flight <br />Combined reach of more than 30,000 e-tickets per day <br />
  25. 25. Search Interstitials<br />Contextual Advertising while people are searching for their travel results <br />
  26. 26. Avant-Gardeskinning on the homepage tapping the eyeballs of the transaction audience<br />80% traffic comes to the homepage and starts navigating <br />
  27. 27. NetworkPlay offers – Largest Travel Bouquet<br />NetworkPlay reaches out to 6.4mn(71%) unduplicated audience on OTA<br />
  28. 28. NetworkPlayhas the highest exposure and reach to the Online Travel Audience<br />

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