Amit Mittal on NLP Captcha at ad:tech Bangalore

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Amit Mittal on NLP Captcha at ad:tech Bangalore

  1. 1. NLPCaptcha Digital Engagement SolutionsA product by Simpli5d Technologies
  2. 2. Reigning Digital Trend
  3. 3. Typical Homepage… 10%5% In Total 52% of Screen-space 12% covered with Ads... 13% 12%
  4. 4. And Still…Advertiser is Dissatisfied  Blind spots  How to grab attention?Publisher is not happy  No means to guarantee attention to the advertiser  Extremely low Performance based RevenueEnd User is Confused  Lost in the clutter and extremely frustrated
  5. 5. So how do we resolve this issue?
  6. 6. Captcha – Bridging the Gap…A security tool called CAPTCHA exists on almost every site and is considered just a necessary evil Undivided/ Undisputed User Attention
  7. 7. NLPCaptcha LG Combining Security with Advertisement
  8. 8. Win-Win Situation
  9. 9. Publisher - Advantages… • New Premium Inventory – Increased Revenues that directly adds to the bottom line • Enhanced Security - Patent pending Natural Language Processing (NLP) Technology • Much better User Experience Type the Red Word from the Image Above Patent
  10. 10. Advertiser - Advantages… Advertisers • 100% Guaranteed User Attention • Exceptionally High Recall • Pay only per confirmed Recall • No Risk of Fraudulent clicks by automated bots • Average CTR of ~25% Type the Blue Word from the Image Above 100% Guaranteed
  11. 11. End User – Primary Research… Research done on a sample size of 250 people • 91% of users prefer NLPCaptcha over traditional Captcha • 76% found it easier than traditional Captcha • 70% associated a content value – platform to know about latest offers _____ % users prefer NLPCaptcha over Traditional Captcha 91%
  12. 12. NLPCaptcha - Formats
  13. 13. 1. Type-In CaptchaWrite It Down to Memorize my Brand
  14. 14. 2. N-Gage Captcha…Unique platform to engage with the End Customer through • Click Based Captcha • Question Based Captcha • Slider Based Captcha
  15. 15. 3. Video Captcha…Combining Type-In, Click and Video features
  16. 16. 4. Research Captcha…Fastest way to Gather Authentic Information about yourBrand Perception…
  17. 17. NLPCaptcha Reach
  18. 18. Current Reach… • Strong Publisher Network growing at a rapid pace • Tied up with most of the leading Media houses of the Country • Currently reaching out to 25 million UVs per month • Across Verticals – News, Finance, E-Commerce, Travel, Bollywood, Music, Classifieds, Lifestyle & other Niches NLPCaptcha currently reaches out to _______ UVs 25 million*Source: Google Adplanner
  19. 19. Current Traffic… • Serving more than 300 million Captcha impressions per month, expected to cross 1 Billion mark within next quarter • 1mn+ solved Captchas per month • 30% inventory from outside India, focused on NRIs Type the Red word from the Image above 1 Billion
  20. 20. Vertical-wise Breakup… Vertical Wise Breakup 2% News 5% E-Commerce 7% 9% 36% Jobs Horizontal 7% Auto 9% Matrimony 2% 12% 11% Bollywood Finance Classifieds Niches Reach across all the verticals with very strong presence in News and E-Commerce
  21. 21. Demographics Breakup… Age Gender Male 6% 5% 0% Female 6% 0 - 1711% 36% 18 - 24 42% 25 - 34 58% 36% 35 - 44 45 - 54 55 - 64 72% of our audience belong to the age-group of 18 - 34 *Source: Google Adplanner
  22. 22. Some of our Leading Publishers…
  23. 23. Some of our Leading Advertisers… Leading National Brands across categories already using NLPCaptcha platform to reach out to their Target Audience
  24. 24. Journey so Far… • O to 300 million in 9 months • Month on Month Revenue Growth of more than 50% Crossed 300mn mark First Advertiser Crossed 200mn mark CrossedNLPCaptcha Launched N-Gage Presenting at 100mn mark Launch Line of Captchas Ad-Tech Dec Jan Feb March April May June July Aug Sep 2011 2012 Launched Video Initial Set of Exclusive Tie-up Captchas Publishers with the Leading Launched Research Brand based Ad- Captchas Network
  25. 25. The Way Forward…• Further Strengthening of the Publisher Network • Cross 1 billion mark with in next 3 months • Highly targeted audience for Advertisers, mapping their core customer base• Expansion to New Geographies • Already tie-up for MENA region • Plans to launch in a few more territories very soon• Lead by Innovation • Constantly innovate to create even more engaging platforms with in the same ecosystemType the Brown Words from the image above Highly Targeted Audience
  26. 26. Offerings in Pipeline… • Engagement Solutions for Mobile/ Tabs • N-Gage Video Pre-Roll Solutions • Captcha Solutions for Premium Content Type the Red Words from the image above Mobile/Tabs
  27. 27. “Every Innovation is the whim of an elite before it becomes a need of the public." Ludwig von Mises, Austrian Philosopher and Author
  28. 28. Are we missing out something??? Thanks Team NLPCaptcha

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