Search Digital Marketing Pres.


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Search Digital Marketing Pres.

  1. 1. Your Digital Ad Agency Digital and Search Marketing/Advertising
  2. 2. Search Marketing for Law Firms? <ul><li>Lawyers report they receive on average 75% of new business from the Web (eMarketer Report) </li></ul><ul><li>The search term law firm receives over 12,000 searches daily </li></ul><ul><li>The search term for average city law firm (i.e. law firm nyc / law firm brooklyn) receives on average over 150 unique visitors if ranked in the top 4 positions on Google </li></ul><ul><li>The various niche industries for law firms receive well over 2,000 searches per day – geotargeting those niches = much high converting web traffic </li></ul>
  3. 3. Success Stories from the Web <ul><li>“ Due to being on the front page of Google, I am pleased to inform you that we are now getting an average of two (2) case inquiries per day on our website. That equals to about forty (40) per month which we feel is a terrific turnaround in a one year period.” </li></ul><ul><li>James R. Omer, Sr. </li></ul><ul><li>“ SEO is obviously working since we have received 33 web inquiries in the last four weeks. The four weeks prior to working on SEO, we were receiving on average, 3 inquiries per month. An enormous impact has been felt with our new site.” </li></ul><ul><li>- Emilio Martinez, Esq. </li></ul>
  4. 4. The Power of SEO &quot;The control of information is something the elite always do, particularly in a despotic form of government. Information, knowledge, is power. If you can control information, you can control people.&quot; - Tom Clancy &quot;Top of Search = Top of Mind&quot; - SEMPO
  5. 5. What is Search Engine Optimization? <ul><li>The more searches for a keyword, the higher the competition and more work needed to accomplish high rankings in the SERPs (Search Engine Results Pages) We study the algorithms of Google, Yahoo! and MSN in order to come up with Tactics to make a site be &quot;Top of Search = Top of Mind&quot; (SEMPO) Can be separated based upon </li></ul><ul><ul><li>On-page Optimization </li></ul></ul><ul><ul><li>Off-Page Optimization </li></ul></ul>
  6. 6. SEO Methods (Simplified Xtremely) <ul><li>On-Page Optimization : </li></ul><ul><ul><li>Size of site </li></ul></ul><ul><ul><li>Keyword Density – out of 500 words, 20 words must relate to the keyword targeted </li></ul></ul><ul><ul><li>Site indexing methods such as sitemaps </li></ul></ul><ul><li>Off-Page Optimization: </li></ul><ul><ul><li>The building of links via paid links, link requests, Digg Effect and blog comments/Web 2.0 link-building activities </li></ul></ul><ul><ul><li>Constant updating of links and adding of links to generate awareness, prestige as well as PR 2.0/3.0 power. </li></ul></ul>
  7. 7. What we will do for You <ul><li>We will build links for your site and increase your authority </li></ul><ul><li>We will report on work done and all results – Weekly </li></ul><ul><li>We will focus on getting you clients through your site </li></ul><ul><li>We will build your popularity with your industry as well as every component (estate planning, corporate law, etc.) </li></ul>
  8. 8. Pay-Per-Click Marketing <ul><li>SEO is a long-term investment seen after weeks to months, PPC marketing creates Immediate Results and you can target geographically (based upon the searcher’s IP) </li></ul><ul><li>PPC Marketing is used on search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. We bid on keywords we predict your target market will use as search terms when they are looking for a product or service. Ultimate Players: </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><ul><li>Microsoft </li></ul></ul>
  9. 9. Our Technology for Making the Most of PPC Marketing <ul><li>We focus on decreasing your costs per click while putting you ahead of your competitors </li></ul><ul><li>You will pay less for the same unique prospect that your competitor is paying for – In SEO, these prospects become free </li></ul><ul><li>We focus on enhancing the value of your online advertising while decreasing costs consistently </li></ul><ul><li>Quality Score Optimization® </li></ul><ul><ul><li>Click-Through-Rate (&quot;CTR&quot;) </li></ul></ul><ul><ul><li>Keyword Bid </li></ul></ul><ul><ul><li>Ad Copy </li></ul></ul><ul><ul><li>Landing Page Quality </li></ul></ul>
  10. 10. Overall Benefits <ul><li>Get more prospects. </li></ul><ul><li>Develop new relationships. </li></ul><ul><li>Increase your bottom line. </li></ul><ul><li>Become: </li></ul><ul><li>Top of Search = Top of Mind </li></ul>
  11. 11. Our Work & Process
  12. 12. Lastly, The Results <ul><li>We will track all users on a site from their click behavior (click-maps/heatmaps) to where they pointed their mouse on a site including data on things such as demographics, geotargeting and which company each visitor is from (if they are on their company's network) Web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. </li></ul><ul><li>Solution = iCluck </li></ul>