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Wendy Bernfeld, Right Stuff BV @ CMC VoD
 

Wendy Bernfeld, Right Stuff BV @ CMC VoD

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    Wendy Bernfeld, Right Stuff BV @ CMC VoD Wendy Bernfeld, Right Stuff BV @ CMC VoD Presentation Transcript

    • VOD Where else can you go to for new deals and partners? www.rights-stuff.com Wendy L. Bernfeld, Managing Director Rights Stuff BV 27 Sept. 2011
      • International content licensing consultancy, specialized since 1999 in new media hell
      • Platforms/startups
      • Producers/distributors
      • Seminars and research
      Intro to Rights Stuff www.rights-stuff.com
      • Traditional revenues (e.g. TV, DVD) declining
      • Gov’t funding declining
      • MG’s (international) declining
      • New Media/VOD revs increasing
      • And new audience attitudes:
        • ‘ ’ pull’’ vs ‘’push’’, and across multi screens
        • new angles: recommendations, editorial, audience engagement, social netwk integration/ 2 nd s and 2 nd s screen experiences
      WHY BOTHER? … .Current Reality: www.rights-stuff.com
      • By now, despite past lacklustre performance, and complexities, VOD/new media offerings are finally generating real $/EURO
        • International licensing
        • Current films and older titles: (library, thematics)
        • [& some of the new platforms sites even PREFUND]
      Don’t throw baby out with the bathwater www.rights-stuff.com
      • But: Still early days for monetizing original digital productions, incl webisodes/x-platform, transmedia
    • If you always do What you’ve always done You’ll always get What you’ve always gotten… www.rights-stuff.com Prior disappointments in vod?
      • International NewMedia platforms:
        • eg IPTV, telecom, online, mobile,(IP based) VOD, also: consumer electronics, connected tv, consoles, & brands
      • Many coming over or already here in EU
        • not just mainstream film, but thematic/indies
      • But you have to also deal with:
        • Disorderly (staggered, innovative) windows
        • Multiple screens and biz models
        • & New middlemen : convent’l vs digital : split rts
      • Balancing act - traditional vs new media
      Who are they? www.rights-stuff.com
    • www.rights-stuff.com Who’s launched Who’s buying Who’s funding Aside from traditional players … and by what models
    • www.rights-stuff.com Who’s Buying (abridged**) a) General Entertainment Sites- sampling ** this is severely edited down from the public presentation – just a sampling. See [email_address] for more info
    • www.rights-stuff.com Who’s Buying? **abridged b) Indies, Docs & Thematics Sites- sampling **this is severely edited down from the public presentation – just a sampling. See for more info, [email_address]
    • www.rights-stuff.com c) Some also Fund/ Commission Multiplatform **abridged- sampling **this is severely edited down from the public presentation – just a sampling. See [email_address] for more info
    • e) Not to mention other buyers www.rights-stuff.com
      • OTHER BUYERS/VOD offerings/Trends
          • Connected TV/OTT boxes
          • Consoles (Gaming)
          • Mobile
          • Consumer Ent
          • Social Nets
          • Festivals
          • New Middlemen
    • www.rights-stuff.com TECH/SCREENS/CONSUMER ENT Blurring screens/devices
    • “ Connected TV **abridged -sampling ’ ab www.rights-stuff.com
      • Orange (FR): portal “cinema button” for LG web enabled tvs
      • Picturebox/Samsung; Samsung 3D,Viewster
      • Philips SmartTV: 1 mil active NetTV users; RTLXL catchup
      • [EDITED/ABRIDGED vs the original presentation – see [email_address] ]
      Connected TVs : Get films/web via IP, without box [BUT sofar more views on consoles)
    • Gaming Consoles www.rights-stuff.com
      • TVOD and SVOD services on consoles
      • eg HuluPlus (and live tv) to Xbox;
      • Mubi.com, c4,Lovefilm to PS3
      • Consoles now =over 65% of NF streaming
      • And: Traditional pay tv players fight back!
    • Mobility ( ABRIDGED/EDITED -- sampling ) www.rights-stuff.com
      • Various mobile plays…[ EDITED from original presentation)
      • And…. apps !
    • Other Trends: Festivals – New roles (edited/abridged sampling) www.rights-stuff.com
      • Festival presence beyond borders, durations
      • 2010: TVOD, DTO/EST & AVOD /promotional layers
      • drive traffic, promote viewership, events
      • VIRTUAL filmfests
      • 2011:Tribeca/Sundance TVOD day/date:40Mcable HH
      • NOW Moving into distributor role?
    • Social networks ( edited/abridged) www.rights-stuff.com
      • “ Social media more popular than online porn!”
      • VOD video (film,tv) on Facebook:
        • Eg Studios: (recent) Miramax , Paramount, Warner, Universal
        • Indies/ Art house: eg TF1 Vision film ‘’MotherF’r’’ ($ or FB credits)
        • TV series: BBC/FB/Top Gear TVOD eps globally (after Dr Who success)
      • Even FlipBoard in the game (launched horror film)
        • 3M downloads on ipad app already
      • Traditional Disributors vs Digital-only
      • Aggregation, Facilitation
      • Vs Dealing Direct
        • [%, rights, control, costs]
      • Split Rights deals
      NEW MIDDLEMEN Buyers/Sellers/Aggregators [EDITED/abridged from presentation] www.rights-stuff.com
    • ALSO: DIFFERENT VOD models/windows (edited/abridged) www.rights-stuff.com
      • Not just one VOD, but also
      • RENT (PPV/TVOD)
            • SUBSRIBE (SVOD)
            • FREE (Ad-VOD)
            • OWN (EST/DTO)
            • AND OTHER: catchup, etc
      • AND To All devices/screens
    • And evolving Windows* edited/abridged www.rights-stuff.com
      • Windows Not orderly/sequential anymore
      • : VOD’s before, during, after main screen/event
      • 2 nd screen programming/experiences
      • ( case studies/logos removed from original presentation)
    • PART V: DEALS AND RIGHTS HELL www.rights-stuff.com
      • What’s the deal?
      To be continued...
    • www.rights-stuff.com Thank You! Wendy Bernfeld, MD Rights Stuff t: +31 (0)20 670 3518 m: + 31 (0)651 994 036 f: + 31 (0)20 662 5102 [email_address] Twitter: @wbernfeld #rightsstuffnews www.rights-stuff.com
      • Rights Stuff : international content licensing consultancy specializing since 1999 in pragmatic operational approaches to new media (internet, mobile, VOD, etc):
      • On platform/startup side:
      • Scout films/TV (existing or for commissioning),
      • structure and negotiate deals, contracts, rights
      • ramp up operational in-house content acquisition
      • On film producer/distributor side:
      • licensing strategy and nitty gritty for new media in balance with traditional media (business, legal, politics)
      • sort rights, advise re licensing $, terms, windows, international
      • find new revenue sources (new platforms/buyers/program commissioners )
      • advise re: made for web or transmedia /cross platform programs
      • On both sides:
      • tailored in-house pragmatic digital strategy/licensing seminars, new media trend research, target lists and tracking rights databases (e.g. VOD/web cleared content)
      Intro to Rights Stuff [handout] www.rights-stuff.com