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Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
Wendy Bernfeld, Right Stuff BV @ CMC VoD
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Wendy Bernfeld, Right Stuff BV @ CMC VoD

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  • 1. VOD Where else can you go to for new deals and partners? www.rights-stuff.com Wendy L. Bernfeld, Managing Director Rights Stuff BV 27 Sept. 2011
  • 2. <ul><li>International content licensing consultancy, specialized since 1999 in new media hell </li></ul><ul><li>Platforms/startups </li></ul><ul><li>Producers/distributors </li></ul><ul><li>Seminars and research </li></ul>Intro to Rights Stuff www.rights-stuff.com
  • 3. <ul><li>Traditional revenues (e.g. TV, DVD) declining </li></ul><ul><li>Gov’t funding declining </li></ul><ul><li>MG’s (international) declining </li></ul><ul><li>New Media/VOD revs increasing </li></ul><ul><li>And new audience attitudes: </li></ul><ul><ul><li>‘ ’ pull’’ vs ‘’push’’, and across multi screens </li></ul></ul><ul><ul><li>new angles: recommendations, editorial, audience engagement, social netwk integration/ 2 nd s and 2 nd s screen experiences </li></ul></ul>WHY BOTHER? … .Current Reality: www.rights-stuff.com
  • 4. <ul><li>By now, despite past lacklustre performance, and complexities, VOD/new media offerings are finally generating real $/EURO </li></ul><ul><ul><li>International licensing </li></ul></ul><ul><ul><li>Current films and older titles: (library, thematics) </li></ul></ul><ul><ul><li>[& some of the new platforms sites even PREFUND] </li></ul></ul>Don’t throw baby out with the bathwater www.rights-stuff.com <ul><li>But: Still early days for monetizing original digital productions, incl webisodes/x-platform, transmedia </li></ul>
  • 5. If you always do What you’ve always done You’ll always get What you’ve always gotten… www.rights-stuff.com Prior disappointments in vod?
  • 6. <ul><li>International NewMedia platforms: </li></ul><ul><ul><li>eg IPTV, telecom, online, mobile,(IP based) VOD, also: consumer electronics, connected tv, consoles, & brands </li></ul></ul><ul><li>Many coming over or already here in EU </li></ul><ul><ul><li>not just mainstream film, but thematic/indies </li></ul></ul><ul><li>But you have to also deal with: </li></ul><ul><ul><li>Disorderly (staggered, innovative) windows </li></ul></ul><ul><ul><li>Multiple screens and biz models </li></ul></ul><ul><ul><li>& New middlemen : convent’l vs digital : split rts </li></ul></ul><ul><li>Balancing act - traditional vs new media </li></ul>Who are they? www.rights-stuff.com
  • 7. www.rights-stuff.com Who’s launched Who’s buying Who’s funding Aside from traditional players … and by what models
  • 8. www.rights-stuff.com Who’s Buying (abridged**) a) General Entertainment Sites- sampling ** this is severely edited down from the public presentation – just a sampling. See [email_address] for more info
  • 9. www.rights-stuff.com Who’s Buying? **abridged b) Indies, Docs & Thematics Sites- sampling **this is severely edited down from the public presentation – just a sampling. See for more info, [email_address]
  • 10. www.rights-stuff.com c) Some also Fund/ Commission Multiplatform **abridged- sampling **this is severely edited down from the public presentation – just a sampling. See [email_address] for more info
  • 11. e) Not to mention other buyers www.rights-stuff.com <ul><li>OTHER BUYERS/VOD offerings/Trends </li></ul><ul><ul><ul><li>Connected TV/OTT boxes </li></ul></ul></ul><ul><ul><ul><li>Consoles (Gaming) </li></ul></ul></ul><ul><ul><ul><li>Mobile </li></ul></ul></ul><ul><ul><ul><li>Consumer Ent </li></ul></ul></ul><ul><ul><ul><li>Social Nets </li></ul></ul></ul><ul><ul><ul><li>Festivals </li></ul></ul></ul><ul><ul><ul><li>New Middlemen </li></ul></ul></ul>
  • 12. www.rights-stuff.com TECH/SCREENS/CONSUMER ENT Blurring screens/devices
  • 13. “ Connected TV **abridged -sampling ’ ab www.rights-stuff.com <ul><li>Orange (FR): portal “cinema button” for LG web enabled tvs </li></ul><ul><li>Picturebox/Samsung; Samsung 3D,Viewster </li></ul><ul><li>Philips SmartTV: 1 mil active NetTV users; RTLXL catchup </li></ul><ul><li>[EDITED/ABRIDGED vs the original presentation – see [email_address] ] </li></ul>Connected TVs : Get films/web via IP, without box [BUT sofar more views on consoles)
  • 14. Gaming Consoles www.rights-stuff.com <ul><li>TVOD and SVOD services on consoles </li></ul><ul><li>eg HuluPlus (and live tv) to Xbox; </li></ul><ul><li>Mubi.com, c4,Lovefilm to PS3 </li></ul><ul><li>Consoles now =over 65% of NF streaming </li></ul><ul><li>And: Traditional pay tv players fight back! </li></ul>
  • 15. Mobility ( ABRIDGED/EDITED -- sampling ) www.rights-stuff.com <ul><li>Various mobile plays…[ EDITED from original presentation) </li></ul><ul><li>And…. apps ! </li></ul>
  • 16. Other Trends: Festivals – New roles (edited/abridged sampling) www.rights-stuff.com <ul><li>Festival presence beyond borders, durations </li></ul><ul><li>2010: TVOD, DTO/EST & AVOD /promotional layers </li></ul><ul><li>drive traffic, promote viewership, events </li></ul><ul><li>VIRTUAL filmfests </li></ul><ul><li>2011:Tribeca/Sundance TVOD day/date:40Mcable HH </li></ul><ul><li>NOW Moving into distributor role? </li></ul>
  • 17. Social networks ( edited/abridged) www.rights-stuff.com <ul><li>“ Social media more popular than online porn!” </li></ul><ul><li>VOD video (film,tv) on Facebook: </li></ul><ul><ul><li>Eg Studios: (recent) Miramax , Paramount, Warner, Universal </li></ul></ul><ul><ul><li>Indies/ Art house: eg TF1 Vision film ‘’MotherF’r’’ ($ or FB credits) </li></ul></ul><ul><ul><li>TV series: BBC/FB/Top Gear TVOD eps globally (after Dr Who success) </li></ul></ul><ul><li>Even FlipBoard in the game (launched horror film) </li></ul><ul><ul><li>3M downloads on ipad app already </li></ul></ul>
  • 18. <ul><li>Traditional Disributors vs Digital-only </li></ul><ul><li>Aggregation, Facilitation </li></ul><ul><li>Vs Dealing Direct </li></ul><ul><ul><li>[%, rights, control, costs] </li></ul></ul><ul><li>Split Rights deals </li></ul>NEW MIDDLEMEN Buyers/Sellers/Aggregators [EDITED/abridged from presentation] www.rights-stuff.com
  • 19. ALSO: DIFFERENT VOD models/windows (edited/abridged) www.rights-stuff.com <ul><li>Not just one VOD, but also </li></ul><ul><li>RENT (PPV/TVOD) </li></ul><ul><ul><ul><ul><li>SUBSRIBE (SVOD) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FREE (Ad-VOD) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>OWN (EST/DTO) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>AND OTHER: catchup, etc </li></ul></ul></ul></ul><ul><li>AND To All devices/screens </li></ul>
  • 20. And evolving Windows* edited/abridged www.rights-stuff.com <ul><li>Windows Not orderly/sequential anymore </li></ul><ul><li>: VOD’s before, during, after main screen/event </li></ul><ul><li>2 nd screen programming/experiences </li></ul><ul><li>( case studies/logos removed from original presentation) </li></ul>
  • 21. PART V: DEALS AND RIGHTS HELL www.rights-stuff.com <ul><li>What’s the deal? </li></ul>To be continued...
  • 22. www.rights-stuff.com Thank You! Wendy Bernfeld, MD Rights Stuff t: +31 (0)20 670 3518 m: + 31 (0)651 994 036 f: + 31 (0)20 662 5102 [email_address] Twitter: @wbernfeld #rightsstuffnews www.rights-stuff.com
  • 23. <ul><li>Rights Stuff : international content licensing consultancy specializing since 1999 in pragmatic operational approaches to new media (internet, mobile, VOD, etc): </li></ul><ul><li>On platform/startup side: </li></ul><ul><li>Scout films/TV (existing or for commissioning), </li></ul><ul><li>structure and negotiate deals, contracts, rights </li></ul><ul><li>ramp up operational in-house content acquisition </li></ul><ul><li>On film producer/distributor side: </li></ul><ul><li>licensing strategy and nitty gritty for new media in balance with traditional media (business, legal, politics) </li></ul><ul><li>sort rights, advise re licensing $, terms, windows, international </li></ul><ul><li>find new revenue sources (new platforms/buyers/program commissioners ) </li></ul><ul><li>advise re: made for web or transmedia /cross platform programs </li></ul><ul><li>On both sides: </li></ul><ul><li>tailored in-house pragmatic digital strategy/licensing seminars, new media trend research, target lists and tracking rights databases (e.g. VOD/web cleared content) </li></ul>Intro to Rights Stuff [handout] www.rights-stuff.com

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