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Sony ontbijtsessie 3D Mpjc 2011
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Sony ontbijtsessie 3D Mpjc 2011


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  • 2. Sony 3D Adding an extra dimension to entertainmentSONY PROFESSIONAL
  • 3. Why 3D? Always a good idea…adding realism to the viewing experience 1950s 1970s 1855 c.1900 3DTV movies first produced 3D movie versions for cinema 1st stereo animation ‘3D’ photos (e.g. Jaws) camera (Kinematascope) SONY PROFESSIONAL3 27/06/2011
  • 4. Why 3D? …but the idea had to wait to be perfected through technology… Mobile phones Invented 1970s Boomed 1995+ TV Internet Invented 1930s Invented 1980s Boomed 1970+ Boomed 2005+ 3DTV Invented 1950s Booming 2010+ SONY PROFESSIONAL4 27/06/2011
  • 5. Why Now? 3D is clearly on its way to the mass market: 30 40 P Penetration Rate % Unit Sales (m) 30 20 20 10 10 0 0 2010 2011 2012 2013 2014 2015 3DTV Unit Sales Forecast - Western Europe 3DTV Household Penetration Forecast - Western Europe By 2015 almost of all TVs will be 3D! SONY PROFESSIONAL Forrester Research, 20095 27/06/2011
  • 6. Sony and Wi bl d 3DS d WimbledonSONY PROFESSIONAL
  • 7. What is Wimbledon?HERITAGE & PRESTIGE – unprecedented in theworld of sport» The oldest tennis Championships in the world and the only Grand Slam played on grass, Wimbledon is the embodiment of tradition in today’s sporting arena» Hosted by the All England Lawn Tennis and Croquet Club (AELTC) since 1877, it has made champions out of amateurs and defined the careers of countless others throughout its 133-year 133- old history 2011 marks the 125 history. th tournament! GLOBAL – worldwide appeal » Televised in 180 countries, Wimbledon is the world’s most widely watched tennis tournament » In 2009, The Championships attracted over 500,000 attendees and a global TV audience of 365 million » 12,140 hours of coverage broadcast worldwide » 9th consecutive year record levels of coverage achieved »An average of 800 j g journalists and 250 photographers g are accredited from over 50 countries each year resulting in mass global press coverage SONY PROFESSIONAL
  • 8. Wimbledon Project Vision A global 3D experience for tennis fans SONY PROFESSIONAL
  • 9. Wimbledon semi finals start on the 30th of June− Sony PSE will utilise its World leading 3D Live production knowledge & workflow to create the 125th Wimbledon− We will use Sony; − Professional Camera systems − Integrated Rig & 3D image manipulation tools − Recording solution (Tape & Memory) − Vision mixing platform − Professional Monitors − Quality Control solution− It will also see the first usage of; − Picture Stitch for Tennis − Hawk Eye Tennis in 3DSONY PROFESSIONAL