Régis Saint Girons (HTTV) @ CMC TV in the Cloud & On demand

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De presentatie die Régis Saint Girons gaf over HbbTV in Frankrijk tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand

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Régis Saint Girons (HTTV) @ CMC TV in the Cloud & On demand

  1. 1. HbbTV developments Régis Saint Girons CEO HTTV
  2. 2. HTTV – High Tech TV  Technology and solution provider for interactive Digital TV  International implementation  French Headquarter since 1999  Singapore Engineering and Sales office since 2011  End to End Digital TV Product Line  Head End Play Out Servers  STB Software products  Connected TV solution based on HTML5 and HbbTV  Interactive TV experts  Over 100 iTV applications deployed  HbbTV, OpenTV, NDS, MHP  EPG (NagraGuide) deployed over 6M STB  Around 1 million deployed STB This document is the property of httv and may not be copied or circulated without permission 2
  3. 3. Connected TV: two separated worlds Broadcast Context  Program lists  linear TV  broadcast links Internet context  Portals, TV Apps  On demand  Broadband links This document is the property of httv and may not be copied or circulated without permission 5
  4. 4. Internet trifft auf TV „Smart TV“ – Just an Example • Samsung VOD • Samsung App Store • Recommendations • advertisement • Access to „media“ • TV Seite 6 This document is the property of httv and may not be copied or circulated without permission 6
  5. 5. Challenges for Broadcasters How to get onto the portals? How to get found in the portals? How to adapt service for each portal technology How to connect linear broadcast to non-linear services? This document is the property of httv and may not be copied or circulated without permission 7
  6. 6. From Connected TV to ….. Broadcast Services Internet Services (Portals / TV Apps) Broadcast (distribution) This document is the property of httv and may not be copied or circulated without permission Internet (distribution) 8
  7. 7. … HbbTV – a new paradigm Broadcast Services Internet Services Mixing TV Entertainment with the Internet Power (Portals / TV Apps) Broadcast (distribution) This document is the property of httv and may not be copied or circulated without permission Internet (distribution) 9
  8. 8. HbbTV deployments in regular operation announced / trials no information other plans Combined Effect of v1.3 HbbTV caught interest also outside Europe e.g. US, Australia; SouthEast Asia, Africa This document is the property of httv and may not be copied or circulated without permission 17 17
  9. 9. HbbTV Devices  Most European Connected TV sets are HbbTV enabled  Germany:  3.4M HbbTV TV sold in 2012  90% of the Connected TVs are HbbTV  France:  HbbTV TVs represent 55% of all TV references  Starting at 350€ retail price  Growing HbbTV STB market  For satellite market in Europe with embedded CAS  For DVB-T2 Analog Switch Off in emerging markets  Limited extra cost between HD receivers and HD with HbbTV This document is the property of httv and may not be copied or circulated without permission 23
  10. 10. HbbTV 1.5 moving to the market  Adding new features  EIT-S access  MPEG DASH  DRM APIs (DRM solution outside HbbTV)     Deploying in France on Terrestrial and Satellite Deploying in Spain on TDT Hibrida All 2014 HbbTV deployments will be HbbTV 1.5 based HbbTV association working on 1.5 test suit for interoperability purposes This document is the property of httv and may not be copied or circulated without permission 24
  11. 11. HbbTV 2.0 target spec (Jan 2014)  New technology       HTML5 and associated technologies HEVC video Subtitle support in ISOBMFF content DRM in a CAM Synchronizing applications and content across devices Remotely launching an HbbTV application  New features for companion screens  Launching a companion screen application  Application to application communication  Feature improvements          MPEG DASH Advert insertion into VoD content Application and content synchronization Non-realtime content delivery via broadcast Multi-stream synchronization Support for mouse and keyboard devices Reconciling key request conflicts Trick mode support for VoD Caching of object carousels of httv and may not be copied or circulated without permission This document is the property 25
  12. 12. New HbbTV Services  Video On Demand  Catch Up  Start Over  VOD  Information services          News, Weather, Sport  eGovernment  Guide, EPG Enhanced TV Games Education Advertising T-Shopping TV portal 2nd Screen … This document is the property of httv and may not be copied or circulated without permission 26
  13. 13. Thank You regis.saintgirons@httv.fr

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