Presentatie Barbara Schouten (GfK) @ MPJC 2011

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Presentatie over Connected TV van Barbara Schouten (GfK Retail and Technology) tijdens het Mediapark Jaarcongres 2011.

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Presentatie Barbara Schouten (GfK) @ MPJC 2011

  1. 2. Niet aanpassen = niet meer meespelen
  2. 3. Year-on-Year Growth in Global Retail Sales Revenue in €, by Product
  3. 4. Van hardware naar anywhere Driving forces: opmars connected tv & contentdiensten worden bepalend voor onderscheidend vermogen
  4. 5. PRJ 46126 - RG 1931346 - RP 10748850 - ID 281883353 EU6 YTD / Web UN C:Dokumente und Einstellungenbrw1Lokale EinstellungenTempCH51DE.tmp 2011-06-16 15:49:47 COLUMN_STACKED_100 PTV/FLAT Sales Units % Jan-Apr11 Feature Structure by Countries Europe 6 II - CE PTV/Flat (1) ptv Feature Structure by Countries EU6 Flat TV Web UN EU6 YTD 46126 1931346 10748850 246 220
  5. 7. Sales units x 1.000
  6. 8. Van kijktijd naar Kijk-tegelijkertijd Driving forces: versnelde omarming technology & social media
  7. 9. Sales units x Ths.
  8. 11. Usage of Internet and TV at the same time Used devices GfK - Survey in 5 European countries 2010
  9. 14. Van kinderspel naar business model Driving forces: integratie “online”, nieuwe toetreders & allianties
  10. 15. “ Iedereen” kan content aanbieden, plug & play is een vereiste! Operators Broadcasters Fabrikanten YouTube, Hyves, Google, Apple etc Film distributeurs Consument
  11. 17. ‘ If you think you can see the future, you are not looking far enough’ Source: Tim Berners-Lee

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