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Peter Warman (Newzoo) @ CMC Game in the City
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Peter Warman (Newzoo) @ CMC Game in the City

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De presentatie van Peter Warman (Newzoo) tijdens het Cross Media Café op Game in the City (22 november).

De presentatie van Peter Warman (Newzoo) tijdens het Cross Media Café op Game in the City (22 november).

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Peter Warman (Newzoo) @ CMC Game in the City Peter Warman (Newzoo) @ CMC Game in the City Presentation Transcript

  • Trends & Insights Games vs Screens Let’s lean back for a moment. Peter Warman | CEO Newzoo | peter@newzoo.com© 2012 Newzoo Offenbach, November 2012www.newzoo.com
  • Newzoo CompanyAll you need for your global business development. B2B Marketing Tools business decisions international partners
  • Newzoo | The Total Picture Consumer, Transactional & Financial Data Newzoo research portfolio US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN Several USclients cannot be disclosed. © 2012 Newzoo 4 View slide
  • Dramatic ChangesThe upside | What can happen in 6 months time February 2012 November 2012 View slide
  • Dramatic ChangesThe upside |SuperCell challenging EA for nr1 position Based on total iOS (iPad/iPhone) revenues in the following countries © Newzoo/Distimo
  • Top 5 Games the Netherlands September 2012Based on total iPad, iPhone and Google Play store revenues Rank Game Last Month Publisher 1 Clash of Clans 2 Supercell 2 Ruzzle 4 MAG Interactive 3 Rage of Bahamut 3 Mobage, Inc. 4 Kingdoms of Camelot: Battle for the North 8 Kabam 5 Smurfs Village How many iOS games do1the Dutch Beeline Interactive, Inc. download? Rank Game Last Month Publisher 1 September 2012 | top 300 games Clash of Clans 2 Supercell 2 Smurfs Village 1 Beeline Interactive, Inc. 3 4 Hay Day 63,000 iPad Games a Day Kingdoms of Camelot: Battle for the North 10 5 Supercell Kabam 79,000 iPhone Games a Day 5 Tap Paradise Cove 4 Pocket Gems, Inc. Rank Game Last Month Publisher 1 Rage of Bahamut 1 Mobage 2 Airport City 3 Game Insight International 3 Smurfs Village 2 Beeline Interactive, Inc. 4 Blood Brothers (RPG) 45 Mobage 5 Ruzzle 4 MAG Interactive © 2012 Newzoo 8
  • Dramatic ChangesThe downside | What can happen in 6 months time
  • investors are lost “social gaming is dead”“social gaming was a bubble. Its gone now.”
  • game companies are extremly busy“Which country? Which screen? Which business model?” “How to market?”
  • Let’s lean back and…..Try to understand change
  • consumers drive change
  • Consumers vs ScreensNewzoo Screen Segmentation Model TM market growth
  • time payers players money© 2012 Newzoo 16
  • Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 +26% +36% 2011-2012 2011-2012 +8% +1% players money© 2012 Newzoo 17
  • Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 2011-2012 2011-2012 +18% +26% +17% +36% 2011-2012 2011-2012 2011-2012 2011-2012 +8% +8% +3% +1% players money© 2012 Newzoo 18
  • Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 2011-2012 2011-2012 +18% +5% +17% +14% 2011-2012 2011-2012 2011-2012 2011-2012 +8% +0% +3% +1% players money© 2012 Newzoo 19
  • Lean back and…..Try to understand change
  • The 4 Key Trends Key Growth Indicators | With Key Trends In Betweenpayers time bizz models free screens services organisation access value profit players money
  • Key Take-AwayWhy big publishers struggle amidst all the change “free-to-play is not abusiness model but a way to run your business” - Peter Warman, CEO Newzoo 22
  • F2P vs P2P on MobileExample: Infinity Blade I/II vs Kingdoms of Camelot iOS Downloads iOS Revenues US US © 2012 Newzoo/Distimo F2P: Downloads drop but revenues keep rising. P2P: Price changes have big effect (April). NB: iPad revenues overtake iPhone revenues for immersive mid-core games 23
  • Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode 24
  • Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode 8% growth in users per month and even Watch Live Games faster growth in time per month 25
  • New Players with New Business ModelsDust 514 | CCP CCP (Eve Online) launches Free-to- play PS3 game this year. One of the first triple A Free-to-play games on console 26
  • New Players with New Business ModelsWorld of Tanks | Wargaming.net Free-to-play MMO surpasses $100M revenues in 2012 Retail: Free-to-play boxed MMOs 27
  • Cross-Screen SpendingOf (paying) players per IP US UK GER FR IT ES BE NL RU BR PL TR AUS World of Tanks Bubble Shooter
  • Cross-Screen SpendingOf World of Tank players US UK GER FR IT ES BE NL RU BR PL TR AUS 4.1M WoT players also spend money on games on their >$100M 52% 49% phone or tablet 30% 7.9M WoT players spend money on MMO games (WoT or any otherF2P or P2P MMO). MMO Spenders 7,900,000 Players 13,500,000
  • Key Take-AwayPaying players spend money across screens “your paying playersspend a maximum of 30% of their budget on your single screen game” - Peter Warman, CEO Newzoo 30
  • Lean back and…..Think how we can predict, size and seize futureopportunities
  • Consumers vs ScreensNewzoo Screen Segmentation Model TMAll-Screen Gamers 21% 22% 14% market growth
  • The Personal Screen | 2012Newzoo Screen Segmentation Model TM38.6M 3.97Meuro players7% 50%22% 13%payers hrs/week0.78M 8.80M
  • The Floating Screen | 2012Newzoo Screen Segmentation Model TM94.0M 2.64Meuro players16% 33%37% 10%payers hrs/week1.31M 6.65M
  • Lean back and…..Think how we can help each other
  • We need each other(to make sure these guys understand our stuff)
  • peter@newzoo.com
  • Trends & Insights Games vs Screens Let’s lean back for a moment. Peter Warman | CEO Newzoo | peter@newzoo.com© 2012 Newzoo Offenbach, November 2012www.newzoo.com