Trends & Insights                 Games vs Screens                    Let’s lean back for a moment.                       ...
Newzoo CompanyAll you need for your global business development.         B2B Marketing Tools           business decisions ...
Newzoo | The Total Picture Consumer, Transactional & Financial Data Newzoo research portfolio                             ...
Dramatic ChangesThe upside | What can happen in 6 months time         February 2012                          November 2012
Dramatic ChangesThe upside |SuperCell challenging EA for nr1 position    Based on total iOS (iPad/iPhone) revenues in the ...
Top 5 Games the Netherlands September 2012Based on total iPad, iPhone and Google Play store revenues       Rank Game      ...
Dramatic ChangesThe downside | What can happen in 6 months time
investors are lost          “social gaming is dead”“social gaming was a bubble. Its gone now.”
game companies are extremly busy“Which country? Which screen? Which business model?”                 “How to market?”
Let’s lean back and…..Try to understand change
consumers drive change
Consumers vs ScreensNewzoo Screen Segmentation Model TM          market growth
time     payers                players   money© 2012 Newzoo                      16
Key Growth Indicators | With Key Trends In Betweenpayers              time                          2011-2012             ...
Key Growth Indicators | With Key Trends In Betweenpayers              time       2011-2012             2011-2012     2011-...
Key Growth Indicators | With Key Trends In Betweenpayers              time       2011-2012             2011-2012     2011-...
Lean back and…..Try to understand change
The 4 Key Trends Key Growth Indicators | With Key Trends In Betweenpayers             time                                ...
Key Take-AwayWhy big publishers struggle amidst all the change  “free-to-play is not abusiness model but a way  to run you...
F2P vs P2P on MobileExample: Infinity Blade I/II vs Kingdoms of Camelot              iOS Downloads                        ...
Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode                                     ...
Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode                         8% growth in...
New Players with New Business ModelsDust 514 | CCP                                                    CCP (Eve Online)    ...
New Players with New Business ModelsWorld of Tanks | Wargaming.net                                       Free-to-play MMO ...
Cross-Screen SpendingOf (paying) players per IP    US   UK   GER   FR   IT     ES   BE   NL   RU   BR   PL   TR   AUS     ...
Cross-Screen SpendingOf World of Tank players         US   UK    GER   FR   IT   ES    BE   NL   RU   BR   PL   TR   AUS  ...
Key Take-AwayPaying players spend money across screens  “your paying playersspend a maximum of 30% of their budget on your...
Lean back and…..Think how we can predict, size and seize futureopportunities
Consumers vs ScreensNewzoo Screen Segmentation Model TMAll-Screen Gamers          21%          22%          14%           ...
The Personal Screen | 2012Newzoo Screen Segmentation Model TM38.6M                                 3.97Meuro              ...
The Floating Screen | 2012Newzoo Screen Segmentation Model TM94.0M                                 2.64Meuro              ...
Lean back and…..Think how we can help each other
We need each other(to make sure these guys understand our stuff)
peter@newzoo.com
Trends & Insights                 Games vs Screens                    Let’s lean back for a moment.                       ...
Peter Warman (Newzoo) @ CMC Game in the City
Peter Warman (Newzoo) @ CMC Game in the City
Peter Warman (Newzoo) @ CMC Game in the City
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Peter Warman (Newzoo) @ CMC Game in the City

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De presentatie van Peter Warman (Newzoo) tijdens het Cross Media Café op Game in the City (22 november).

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Peter Warman (Newzoo) @ CMC Game in the City

  1. 1. Trends & Insights Games vs Screens Let’s lean back for a moment. Peter Warman | CEO Newzoo | peter@newzoo.com© 2012 Newzoo Offenbach, November 2012www.newzoo.com
  2. 2. Newzoo CompanyAll you need for your global business development. B2B Marketing Tools business decisions international partners
  3. 3. Newzoo | The Total Picture Consumer, Transactional & Financial Data Newzoo research portfolio US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN Several USclients cannot be disclosed. © 2012 Newzoo 4
  4. 4. Dramatic ChangesThe upside | What can happen in 6 months time February 2012 November 2012
  5. 5. Dramatic ChangesThe upside |SuperCell challenging EA for nr1 position Based on total iOS (iPad/iPhone) revenues in the following countries © Newzoo/Distimo
  6. 6. Top 5 Games the Netherlands September 2012Based on total iPad, iPhone and Google Play store revenues Rank Game Last Month Publisher 1 Clash of Clans 2 Supercell 2 Ruzzle 4 MAG Interactive 3 Rage of Bahamut 3 Mobage, Inc. 4 Kingdoms of Camelot: Battle for the North 8 Kabam 5 Smurfs Village How many iOS games do1the Dutch Beeline Interactive, Inc. download? Rank Game Last Month Publisher 1 September 2012 | top 300 games Clash of Clans 2 Supercell 2 Smurfs Village 1 Beeline Interactive, Inc. 3 4 Hay Day 63,000 iPad Games a Day Kingdoms of Camelot: Battle for the North 10 5 Supercell Kabam 79,000 iPhone Games a Day 5 Tap Paradise Cove 4 Pocket Gems, Inc. Rank Game Last Month Publisher 1 Rage of Bahamut 1 Mobage 2 Airport City 3 Game Insight International 3 Smurfs Village 2 Beeline Interactive, Inc. 4 Blood Brothers (RPG) 45 Mobage 5 Ruzzle 4 MAG Interactive © 2012 Newzoo 8
  7. 7. Dramatic ChangesThe downside | What can happen in 6 months time
  8. 8. investors are lost “social gaming is dead”“social gaming was a bubble. Its gone now.”
  9. 9. game companies are extremly busy“Which country? Which screen? Which business model?” “How to market?”
  10. 10. Let’s lean back and…..Try to understand change
  11. 11. consumers drive change
  12. 12. Consumers vs ScreensNewzoo Screen Segmentation Model TM market growth
  13. 13. time payers players money© 2012 Newzoo 16
  14. 14. Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 +26% +36% 2011-2012 2011-2012 +8% +1% players money© 2012 Newzoo 17
  15. 15. Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 2011-2012 2011-2012 +18% +26% +17% +36% 2011-2012 2011-2012 2011-2012 2011-2012 +8% +8% +3% +1% players money© 2012 Newzoo 18
  16. 16. Key Growth Indicators | With Key Trends In Betweenpayers time 2011-2012 2011-2012 2011-2012 2011-2012 +18% +5% +17% +14% 2011-2012 2011-2012 2011-2012 2011-2012 +8% +0% +3% +1% players money© 2012 Newzoo 19
  17. 17. Lean back and…..Try to understand change
  18. 18. The 4 Key Trends Key Growth Indicators | With Key Trends In Betweenpayers time bizz models free screens services organisation access value profit players money
  19. 19. Key Take-AwayWhy big publishers struggle amidst all the change “free-to-play is not abusiness model but a way to run your business” - Peter Warman, CEO Newzoo 22
  20. 20. F2P vs P2P on MobileExample: Infinity Blade I/II vs Kingdoms of Camelot iOS Downloads iOS Revenues US US © 2012 Newzoo/Distimo F2P: Downloads drop but revenues keep rising. P2P: Price changes have big effect (April). NB: iPad revenues overtake iPhone revenues for immersive mid-core games 23
  21. 21. Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode 24
  22. 22. Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode 8% growth in users per month and even Watch Live Games faster growth in time per month 25
  23. 23. New Players with New Business ModelsDust 514 | CCP CCP (Eve Online) launches Free-to- play PS3 game this year. One of the first triple A Free-to-play games on console 26
  24. 24. New Players with New Business ModelsWorld of Tanks | Wargaming.net Free-to-play MMO surpasses $100M revenues in 2012 Retail: Free-to-play boxed MMOs 27
  25. 25. Cross-Screen SpendingOf (paying) players per IP US UK GER FR IT ES BE NL RU BR PL TR AUS World of Tanks Bubble Shooter
  26. 26. Cross-Screen SpendingOf World of Tank players US UK GER FR IT ES BE NL RU BR PL TR AUS 4.1M WoT players also spend money on games on their >$100M 52% 49% phone or tablet 30% 7.9M WoT players spend money on MMO games (WoT or any otherF2P or P2P MMO). MMO Spenders 7,900,000 Players 13,500,000
  27. 27. Key Take-AwayPaying players spend money across screens “your paying playersspend a maximum of 30% of their budget on your single screen game” - Peter Warman, CEO Newzoo 30
  28. 28. Lean back and…..Think how we can predict, size and seize futureopportunities
  29. 29. Consumers vs ScreensNewzoo Screen Segmentation Model TMAll-Screen Gamers 21% 22% 14% market growth
  30. 30. The Personal Screen | 2012Newzoo Screen Segmentation Model TM38.6M 3.97Meuro players7% 50%22% 13%payers hrs/week0.78M 8.80M
  31. 31. The Floating Screen | 2012Newzoo Screen Segmentation Model TM94.0M 2.64Meuro players16% 33%37% 10%payers hrs/week1.31M 6.65M
  32. 32. Lean back and…..Think how we can help each other
  33. 33. We need each other(to make sure these guys understand our stuff)
  34. 34. peter@newzoo.com
  35. 35. Trends & Insights Games vs Screens Let’s lean back for a moment. Peter Warman | CEO Newzoo | peter@newzoo.com© 2012 Newzoo Offenbach, November 2012www.newzoo.com

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