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Inês Santiago (People's Playground) @ CMC Digital Design
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Inês Santiago (People's Playground) @ CMC Digital Design

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Transcript

  • 1. WHAT IS DESIGN FOR TV ?
  • 2. Thomas Edison said: “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt”
  • 3. Social Multitasking Complex same content across platforms
  • 4. NAVIGATION MODEL Color Keys Navigation Arrows Number keypad Central key = OK
  • 5. THE PERFECT REMOTE CONTROL!
  • 6. Based on research and work experience we found that… visual BleedContent Discovery Real World Metaphors Across platforms Feedback i.e. Netflix, 2013 i.e. Time Warner Cable i.e. The Guardian beta Google appi.e. Tour de France
  • 7. TV APP current version Item 1 Item 2 Item 3 item 4 … Application’s Name Subitem1 Subitem 2 subitem 3 subitem 4 subitem 5 subitem 4 … Name of the item + detail info Name of the item LOGO Name of the item Name of the item Name of the item Name of the item Name of the item Name of the item Name of the item SHORTCUT KEYS FOR OTHER AREAS
  • 8. TV APP unreleased version LOGO Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 … Subitem 1 Subitem 2 Subitem 3 Subitem 4 … Name of the item Name of the item Name of the item Name Name of the item Name of the item Name of the item NameName of the item SHORTCUT KEYS FOR OTHER AREAS Name of the item detail info Name of the item Name of the item Name of the item Name
  • 9. Design for TV is like exploring a blank canvas when painting for the first time. We should not underestimate the power of emotions!
  • 10. Look at Oprah’s show, an estimated 42 million viewers and a thousand million tears each week.
  • 11. Questions? +31 (0) 20 845 40 91 // info@peoplesplayground.nl // Rokin 75 // 1012 KL Amsterdam www.peoplesplayground.nl