35. P R O X I M I T Y
M A R K E T I N G
!
G O O D P U S H
V S
B A D P U S H
I B E A C O N
36. P R O X I M I T Y
M A R K E T I N G
‘ B A D P U S H ’
• Welcome in the store
• Thanks for your visit
37. P R O X I M I T Y
M A R K E T I N G
‘ G O O D P U S H ’
• Product information
• Discounts / coupon
• Do you need help?
• Information at display
• Indoor positioning