Remco Bron @ MFW14

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The slides Remco Bron used during his presentation about iBeacon @MFW14

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Remco Bron @ MFW14

  1. 1. i B E A C O N 1 0 1 R E M C O B R O N | F O U N D E R I N B E A C O N
  2. 2. B L U E T O O T H 4 . 0 L E S P E C I F I C AT I O N ( B L E ) N O T A B L U E T O O T H C O N N E C T I O N
  3. 3. C H I P S E T D E F I N I T I O N U S E D F O R H A R D WA R E
  4. 4. G P S = L O C AT I O N B L E = P R O X M I T Y
  5. 5. i O S 7 ( 8 7 % ) A N D R O I D > 4 . 3 ( 5 0 % ) O P E R A T I N G S Y S T E M S U P P O R T I N T H E N E T H E R L A N D S
  6. 6. FA R I M M E D I AT E ( C E N T I M E T E R S ) N E A R ( F E W M E T E R S ) P R O X I M I T Y
  7. 7. P U S H N O T I F I C AT I O N
  8. 8. H A R D WA R E O P T I O N S P L E N T Y O F C H O I C E
  9. 9. M A S S P R O D U C T I O N
  10. 10. E S T I M O T E A P P D E M O L E T S D O T H I S !
  11. 11. E X A M P L E S i B E A C O N
  12. 12. M I N O R I T Y R E P O R T
  13. 13. R E T I N A S C A N 2 0 5 2 2 0 1 4 S C R E E N
  14. 14. E D U C AT I O N : B e H e re
  15. 15. I N T H E N E T H E R L A N D S I B E A C O N I M P L E M E N TA T I O N
  16. 16. T U L P E N L A N D F L U W E L’ S
  17. 17. G R O N I N G E R M U S E U M I B E A C O N E X P O S I T I O N
  18. 18. W H AT C A N I T D O ? i B E A C O N
  19. 19. P R O X I M I T Y M A R K E T I N G ! G O O D P U S H V S B A D P U S H I B E A C O N
  20. 20. P R O X I M I T Y M A R K E T I N G ‘ B A D P U S H ’ • Welcome in the store • Thanks for your visit
  21. 21. P R O X I M I T Y M A R K E T I N G ‘ G O O D P U S H ’ • Product information • Discounts / coupon • Do you need help? • Information at display • Indoor positioning
  22. 22. PROXIMITY MARKETING CUSTOMER INTELLIGENCE CRM & LOYALTY
  23. 23. C R M & L O YA LT Y • Welcome back • Loyalty points • Product suggestions • Personal discount • Send it to me
  24. 24. C U S T O M E R I N T E L L I G E N C E • Heatmaps • Compare different stores • Customer cross-section interests • Integrations with ERP
  25. 25. PROXIMITY MARKETING
  26. 26. T I TA N I C
  27. 27. U S E C O N T E X T O P T- O U T O R U N I N S TA L L
  28. 28. D O ’ S • Learn to understand the customer • Use context in your communication • Create the right time experience • Be personal
  29. 29. D O N ’ T S • Message at every visit • Message at every product • Message every time someone leaves • Message after message….
  30. 30. I T ’ S A N E W A G E F O R C U S T O M E R I N T I M A C Y: P E R S O N A L & S C A L A B L E
  31. 31. R E M C O B R O N @ R E M C O B R O N R E M C O @ I N B E A C O N . N L ! I N B E A C O N . N L Q U E S T I O N S ?
  32. 32. E S T I M O T E A P P D E M O L E T S D O T H I S !
  33. 33. D I S TA N C E P R O X I M I T Y N O T I F Y D E M O ’ S O M T E P R O B E R E N
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