Marc de Vries (Twitter) @ MPJC2014
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Marc de Vries (Twitter) @ MPJC2014

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De presentatie die Marc de Vries van Twitter gaf tijdens het Mediapark Jaarcongres 2014 over Twitter. Meer info: www.mpjc.nl

De presentatie die Marc de Vries van Twitter gaf tijdens het Mediapark Jaarcongres 2014 over Twitter. Meer info: www.mpjc.nl

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Marc de Vries (Twitter) @ MPJC2014 Presentation Transcript

  • 1. TV TWITTER #MPJC2014 | 26 June 2014 @marcdevries
  • 2. LIVE PUBLIC CONVERSATIONAL
  • 3. TWITTER IS THE LIVE SECOND SCREEN
  • 4. @TwitterAdsUK | Confidential 40% of all Twitter traffic around peak time is about TV of Twitter mobile users use Twitter while watching TV 66% Sources: Why They Retweet UK, Compete 2013, BlueFin Study 2012
  • 5. TWITTER PROVIDES THE SOCIAL SOUNDTRACK FOR TELEVISION
  • 6. TV X TWITTER VIEWERS TUNE AWAY LESS DURING ADS Tune away rate during commercial breaks 17% 8% TV ONLY VIEWERS TWITTER X TV VIEWERS Source: SymphonyAM MediaPulse, Nov 2013, TV Only (n=8,398)
  • 7. GFK TWITTER TV RATINGS TV CONVERSATION TARGETING 1 2
  • 8. GFK TWITTER TV RATINGS1 2
  • 9. COMPLEMENT CURRENT TV RATINGS WITH SOCIAL ACTIVITY AND REACH WHAT:
  • 10. LIVE Viewing 18M impressions
  • 11. ACTIVITY & REACH NL 2014:
  • 12. ! TV CONVERSATION TARGETING2
  • 13. JOIN THE TV CONVERSATION ON TWITTER WHAT:
  • 14. The right people, the right moment
  • 15. TWITTER INCREASES THE EFFECTIVENESS OF TV ADVERTISING Source | Nielsen Brand Effect, 2013 95% stronger message association 58% higher purchase intent 7% higher sales Source | Nielsen, Twitter Marketing Mix Model: US CPG, July 2011 - June 2013
  • 16. @marcdevries THANK YOU!