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Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
Jeroen Verbeek (SBS): Secret Story @ Media Future Week
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Jeroen Verbeek (SBS): Secret Story @ Media Future Week

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De presentatie van Jeroen Verbeek (SBS) tijdens de Media Future Week (18 mei).

De presentatie van Jeroen Verbeek (SBS) tijdens de Media Future Week (18 mei).

Published in: Technology, Business
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  • Transcript

    1. door Jeroen Verbeek
    2. De (Nieuws)Media
    3. De (Nieuws)Media
    4. Flop?
    5. The gameplay
    6. The gameplay 1 huis 15 kandidaten 15 geheimen100.000 prijzengeld
    7. Multiplatform benadering
    8. Multiplatform benadering Website
    9. Multiplatform benaderingFree TV Website
    10. Multiplatform benadering 24/7 digitaal kanaalFree TV Website
    11. Multiplatform benadering 24/7 digitaal kanaalFree TV Website Social Media
    12. Multiplatform benadering 24/7 digitaal kanaal Free TV Website Social MediaMobiele buzzapp
    13. Multiplatform benadering Radio 24/7 digitaal kanaal Free TV Website Social MediaMobiele buzzapp
    14. Website
    15. Website
    16. Website
    17. Website
    18. Website
    19. Website
    20. Website
    21. Website
    22. Website
    23. Website
    24. Website
    25. Website
    26. Social Media integratie
    27. Social Media integratie
    28. Social Media integratie
    29. Social Media integratie
    30. Social Media integratie
    31. Social Media integratie
    32. Social Media integratie
    33. Social Media integratie
    34. Social Media integratie24/7 monitoring buzz en sentiment
    35. Social Media integratie24/7 monitoring buzz en sentimentActief community management via dedicated communitymanager(s); terugkoppeling naar programmamakers
    36. Social Media integratie24/7 monitoring buzz en sentimentActief community management via dedicated communitymanager(s); terugkoppeling naar programmamakersCommunity bepaalt indirect en direct inhoud programma
    37. Social Media integratie24/7 monitoring buzz en sentimentActief community management via dedicated communitymanager(s); terugkoppeling naar programmamakersCommunity bepaalt indirect en direct inhoud programmaElke uitzending oproep en verslag social media buzz
    38. Social Media integratie24/7 monitoring buzz en sentimentActief community management via dedicated communitymanager(s); terugkoppeling naar programmamakersCommunity bepaalt indirect en direct inhoud programmaElke uitzending oproep en verslag social media buzzIedere kandidaat heeft social media buddy die honneurswaarneemt tijdens verblijf in huis
    39. Samenwerking Fok
    40. Samenwerking Fok
    41. Samenwerking De Telegraaf
    42. Samenwerking Q Music
    43. Resultaten(in slechts 13 weken)
    44. gem. 230.757 kijkers (6+)
    45. gem. 230.757 kijkers (6+)66.423 kijkers herhaling (6+)
    46. gem. 321.262 kijkers (6+) per dag
    47. 2,9 miljoen uniques
    48. 2,9 miljoen uniques93.277 uniques per dag
    49. 105 miljoen pageviews
    50. 105 miljoen pageviews1,2 miljoen pageviews per dag
    51. 50,8 miljoen streamstarts
    52. 50,8 miljoen streamstarts560.000 videoviews per dag
    53. Doel:
    54. Doel:Platform voor dialoogVerlengstuk voor de zenderPositieve buzz rondom format
    55. 21.349 followers
    56. 21.349 followers63.564 followers buddies
    57. 21.349 followers 63.564 followers buddies13 weken top 5 trending topics nl
    58. 26.553 likes
    59. 26.553 likes128.338 reacties op berichten
    60. 26.553 likes128.338 reacties op berichten>1.1 miljoen posts livestream
    61. 74.198 leden>110.000 krabbels 6.146 respects
    62. Sentiment negatief Positief neutraal
    63. Sentiment negatief Positief neutraal0% 14% 28% 42% 56% 70%
    64. 3.027 aangemaakte topics > 582.651 reacties
    65. Conclusies
    66. ConclusiesSST als multiplatform format zeer succesvol
    67. ConclusiesSST als multiplatform format zeer succesvolMensen wachten niet meer tot de uitzending; groep zeerfanatieke hardcore fans
    68. ConclusiesSST als multiplatform format zeer succesvolMensen wachten niet meer tot de uitzending; groep zeerfanatieke hardcore fansSocial media impact en bereik van een dergelijk format isextreem groot
    69. ConclusiesSST als multiplatform format zeer succesvolMensen wachten niet meer tot de uitzending; groep zeerfanatieke hardcore fansSocial media impact en bereik van een dergelijk format isextreem grootUitdaging TV makers: uitzending zelf moet zo actueelmogelijk zijn en echt iets toevoegen
    70. ConclusiesSST als multiplatform format zeer succesvolMensen wachten niet meer tot de uitzending; groep zeerfanatieke hardcore fansSocial media impact en bereik van een dergelijk format isextreem grootUitdaging TV makers: uitzending zelf moet zo actueelmogelijk zijn en echt iets toevoegenSocial media is bloed, zweet en tranen!
    71. Vragen?

    ×