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Dick Buschman (ACHTUNG!) @ CMC Formats
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Dick Buschman (ACHTUNG!) @ CMC Formats

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De presentatie van Dick Buschman (ACHTUNG!) tijdens het Cross Media Café Formats & Audiences op 6 november.

De presentatie van Dick Buschman (ACHTUNG!) tijdens het Cross Media Café Formats & Audiences op 6 november.

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Dick Buschman (ACHTUNG!) @ CMC Formats Dick Buschman (ACHTUNG!) @ CMC Formats Presentation Transcript

  • SKODA - TOUR DU SOFAIMMOVATOR CROSS MEDIA CAFEMEDIAPARK HILVERSUM 06 NOV 2012
  • WE ARE NOT FROM GERMANY
  • SKODA IS PROUDSPONSOR OF THETOUR DE FRANCE
  • BUT THE WATCHING 4 HOUR STAGESCAN SOMETIMES BESLIGHTLY BORING...
  • IN DIGITAL ERA, PEOPLE - EMBRACE NEW MEDIA CHANNELS BY NATURE- CONSUME, PUBLISH AND FILTER AS THEY LIKE- EXPECT BRANDS TO JOIN (INSTEAD OF INTRUDE)
  • MEDIA MEDIACONSUMPTIONPARTICIPATIONLEAN LEANBACKWARD FORWARD
  • RESET MINDSET:FROM ADVERTISINGTO PARTICIPATING
  • SECOND SCREENSECOND SCREENSECOND SCREENSECOND SCREEN
  • Second Screen: term that refers to an additionalelectronic device (e.g. tablet, smartphone) thatallows a television audience to interact with thecontent they are consuming
  • SECOND SCREEN - ‘OLD SCHOOL’
  • FIRST SCREEN SECOND SCREEN +TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE
  • DISTRACTION DEDICATION
  • BRANDINGIN DIGITAL ERA IS NOT ABOUT ADVERTISING IT IS ABOUTPARTICIPATING
  • http://swajp.dareville.com/
  • DICK@ACHTUNG.NL