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Alex Terpstra (Civolution) @MPJC2012
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Alex Terpstra (Civolution) @MPJC2012


De presentatie die Alex Terpstra (Civolution) gaf op 21 juni tijdens het Mediapark Jaarcongres 2012 over second screen

De presentatie die Alex Terpstra (Civolution) gaf op 21 juni tijdens het Mediapark Jaarcongres 2012 over second screen

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  • 1. 2nd Screen Engagement ContextAlex Terpstra | CEO@ADTerpstra Commerce
  • 2. Tweede scherm om TV te kijken: TV EverywhereTweede scherm als “companion device” – Programma apps – Kanaal apps – Social TV apps
  • 3. Synchronisatie tussen 1e en 2e scherm is cruciaal vooreen optimale belevingInteractie met content voor Live,On-demand en PVR playbackHoe? Automatic Content Recogniton
  • 4. Programma app Opdrachtgever Programma App ontwikkelaar
  • 5. Live interactie, getriggerd éngesynchroniseerd door ACRSky Italy: “But the elementwhich has caused the greatestawe is the ability of the app tosynchronize with television.”
  • 6. Programma app Opdrachtgever Programma App ontwikkelaar
  • 7. A true Killer app….. RedBee: “We created a UK first by using audio-watermarking in the app: technology that meant Zombie kills can be tracked to the second with the main - screen experience, whether it’s live, paused or in catch-up.”
  • 8. A true Killer app….. The Walking Dead returned to FX after its winter hiatus and drew nearly three times more than the channel’s usual audience with 324,000 viewers. Made the Top Ten List in the iTunes App Store during the first week 62,000 downloads in the first 60 days 300,000 gameplays in the first 60 days 37.8% uplift in viewers 65.3% jump in audience share Source = Tim Whirledge, Strategic Planner, Red Bee Media
  • 9. Social TV Accuracy, Relevance, Speed… and frictionless social integration “Synchronizes Instantly with what you’re watching”
  • 10. ConnecTV broadcast partners representeren meer dan 200 locale ABC, NBC, CBS, FOX, CW en MyNetworkTV affiliates.Deze partners promoten ConnecTV op TV enverkopen additionele 2nd screen advertentiesdie synchroniseren met de uitzending.
  • 11. Social TV zeebox is your TV sidekick “Zeebox doesnt only know what youre watching, ….it understands.”
  • 12. ‘Zeetags’ zijn dynamischecontextueel relevante linksGeven achtergrond infoof linken naar e-shops
  • 13. What’s next ? Smart TV’s worden eindelijk SMART met ACR technologie Biedt interactieve mogelijkheden direct op de FlatTV Interactiviteit en Social integratie op 1e en 2e scherm zullen gaan versmelten
  • 14. Lunchsessie “2nd Screen” Presentatie van Jeroen Doucent Voorzitter IAB Taskforce Second Screen en oprichter van Station10 ACR technologie presentatie en live second screen demo door Civolution