Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC
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Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC

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Jeroen Elfferich @ Games and Screens, IBC

Jeroen Elfferich @ Games and Screens, IBC

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Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC Jeroen Elfferich (Ex Machina) @ Games and Screens, IBC Presentation Transcript

  • INTERACTIVE ENTERTAINMENT AT LARGE GAMES AND SCREENS #IBCCONF @JEROEN020
  • TV Games Social Media Interactive TV THAT’S US! Social Games Social TV
  • DO YOU ENJOY WATCHING TV?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • DO YOU WATCH MORE OR LESS TV THAN YOUR PARENTS?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • DO YOU LIKE TO WATCH TV COMMERCIALS?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • DO YOU WATCH GAME OF THRONES?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • DO YOU HAVE AN HBO SUBSCRIPTION?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • HAVE YOU EVER PLAYED A GAME WITH 100.000 PEOPLE?
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • 1960 1970 1980 1990 2000 2010 EVOLUTION TV GAMING
  • TV IS THE BIGGEST MEDIUM ON EARTH
  • BUT THE COMPETITION FOR THE VIEWER’S ATTENTION IS INCREASING Source: Nielsen 2012 87% OF US VIEWERS USE THEIR DEVICES WHILE WATCHING TV SOURCE: NIELSEN 2011/12
  • COMMERCIAL BREAK!
  • TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days. we know it can be a pain to switch email accounts we hope this makes the transition to Gmail a bit easier ONDERTITEL
  • 29%$ 10%$ 10%$ 27%$ 9%$ 8%$ 3%$ 3%$ 0%$ 5%$ 10%$ 15%$ 20%$ 25%$ 30%$ 35%$ Ru-e$ Roemer$ Wilders$ Samson$ Buma$ Pechtold$ Sap$ Slob$ Stemmen& live.rtl.nl& De&Hond&1119& 0%& 5%& 10%& 15%& 20%& 25%& 30%& Ru:e& Roemer& Wilders& Samson& Buma& Pechtold& Sap& Slob& 29%& 10%& 10%& 27%& 9%& 8%& 3%& 3%& 28%& 10%& 12%& 30%& 7%& 7%& 4%& 2%& 25%& 14%& 13%& 25%& 8%& 8%& 3%& 4%& Stemmen& live.rtl.nl& De&Hond&1119&
  • AD BREAK LOSS IN REACH HALFTIME Loss in reach
  • User Statistics For Episode Connected Clients Over Time Joined Users Over Time 19:30:00 0 20,000 40,000 60,000 80,000 21:36:00 ...ON SECOND SCREEN
  • TURNING COMMERCIAL BREAKS INTO INTERACTIVE ENTERTAINMENT • Increases effective reach of commercials • Adds frictionless direct response possibilities • Uses existing creative • Simple and compelling games • Building on the content of commercial breaks • Strong social integration
  • FOR INTERACTIVE ENTERTAINMENT AT LARGE THE TIME IS NOW Orchestrate peak events, create a huge build up Combine a shared, linear experience and individual interactivity Attract massive amounts of people, let them participate synchronously The results of the interactions feed back into the shared experience and influence the outcome It’s not just you versus the nation. Filter: age, region, gender, etc Use the data, Luke
  • LET’S CREATE THE NEXT GEN HENNY HUISMAN EFFECT
  • @EXMACHINAGROUP @JEROEN020