20120905 presentation i m movator creating new business (def)
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  • 1)There’s a lot in what we have seen today which fits the characteristics of smart specialization. 2) Immovator is one of the founding partners in the Crossmedia hub stimulation program, so let me tell you first a bit more of what we at Immovator do for Small and medium Business 3) After that we take a dive into the stimulation program itself: what’s in it for you?
  • Started in 2001 What is the crossmedia sector? Creative Industry (Arts & Cultural Heritage, Media & Entertainment, Creative business services), telecom & IT Figures about size, revenues, trends and business opportunities from our own monitor, conducted by TNO, which is since 2006 seen as the most reliable monitor about the sector. Sector consists of 553.000 jobs, which is an amazing 7% of all jobs (and in the Noorvleugel, axe between Utrecht-Amsterdam-Hilversum it counts for even 11% of all employment. Sales figures in 2011 were about 90 billion Euro. Amsterdam region is 4th mediacluster in Europe, and still growing. Crossmedia is one of the biggest growth industries in the past 10 years. Our monitor can be downloaded for free at our website (in Dutch)
  • Bundling AV-content to be distributed amoung Europe in a one-stop shopping model, which saves money, is less time consuming and enables faster product innovation. Also, Nl is good test market for foreign products
  • Rotterdam is a hub as goods mover, Schiphol airport acts like a hub for moving people, and the DMH is a content mover. But a the hub is more than just ditribution of someone else’s content: it’s really about adding value, creating new jobs and creating new products Bring specializations in several small and big firms together, add value and make business out of it. Both in the core of AV-content and in the periphery the Hub delivers services (like market research) This is only an example of smart specilisation in the AV-content wich couldn’t be offered without the strong digitization of the industry. This is for the media industrties something more than just being a media cluster (limited added value, only efficiency advantages, more competition) So creating a hub is a very promising idea. Our joint innovation and stimulation program is one of the means to discover the possibilities of Curaçao as a crossmedia hub for the Caribbean region.
  • What are your strenghts? where’s the growth potential? In what area’s are you not distinctive enough (anymore), and you’d better stop or keep them low profile
  • What are we going to do the upcoming 1,5 years
  • 1)Most used apps are borderless, not tight to specific region, mobile content will become bigger and bigger, both local and global 2) So is there an opportunity for Curaçao to become a game changer in the mobile connected world 3) Whole week working together to discover strenths, to learn from each other, to roll out a strategy for an area of smart specilisation within the crossmedia insutries. 4) Open for designers, consultants, engineers, programmers, etc 5) Maybe it’s apps, maybe it’s somtehing completely different (physical: smart battery chargers, covers, etc, etc, or vrtual: big data visualisations, whatever)
  • Feedback from audience


  • 1. The innovation & stimulation program: Curaçao crossmedia hub Mir Wermuth, business development director iMMovatoriMMovator Cross Media Expertise Centre is co-financed by the European Fund for Regional Development (EFRO)
  • 2. What have I heard and learned today?• Good infrastructure is key condition for innovation and economic reinforcement• think global, act local (Akaima), but also think local, act global (Curaçao app)• Co-creation, networked innovation (Swipespot)• Focus on certain niches: specialization (Solutions Radio)• Smart combinations between: – old and new (transformation and expansion of cultural heritage: Digital Steelpan) – physical and digital (Behangrijk) How can we use these insights to improve the island’s economy and wealthfare?
  • 3. iMMovator: network organization in business – Strengthen the cross-media sector with emphasis on innovation and economic reinforcement – National scope, focus on creative axis – Cross media integration = radio, TV, internet, mobile, print, events, telecom & ICT services – Center of expertise – From policy to innovation support – Enable relationships between government, nonprofit, research institutions and industry – Small staff with flexpool of experts – Knowledge sharing platforms & knowledge development – 8000 Dutch members of the iMMovator network – Multiplier effect more than ten times: PPP funding leads to direct money of 15.5 million Euro in surrounding region of Hilversum, and 100M Euro of follow up investments – Breednet: 3.000 connected firms, 125 service providers, 80M Euro investments – Dutch Media Hub
  • 4. The Dutch Media Hub is centralizing and optimizingthe AV-content delivery process of content toEurope FROM TODecentral localization per content item to Central localization per content item to country, technical format and channel country, technical format and channel
  • 5. The Dutch Media Hub bundles the strengths ofinvolved companies of the Dutch media industry
  • 6. Curaçao Crossmedia Hub program• WHY an innovation and stimulation program• WHO are involved (the quadruple helix)• WHAT: are we going to do, but above all: » What are you going to do? » What dou you want us to do?• WHEN is this all starting
  • 7. WHY smart specialization in crossmedia?• The changing world is explicitly manifest in media and IT: If Content is King, then Data is Queen• Strong media clusters all around the world, each with their own strenghts and added value to each other• Demand for new services and products at crossroads of mass media, telecom & IT(=cross media) will stay big, despite economical crises in large parts of the world• Besides crossmedia applications for typical media functions like news and entertainment, more and more crosssectoral applications of crossmedia emerge, e.g. E-learning, E-health, E- government• appealing for consumers and citizens to participate in co-creation (‘media’ make people tick: social media, apps, soaps, etc)• appealing for professionals, SME’s, government and educational institutions because of proven PPP constructions compared to many other industries
  • 8. WHY Curaçao as regional crossmedia hub• Strategic geographical location (timezone, multilingual)• CAR-IX as such offers good infrastructure to carry data from e.g. Brasilia to China, but acting as a real hub for (certain parts of) the whole services chain will provide èxtra business and employment (e.g. translations, visualization of big data, watermarking, promotion, storage)• Crossmedia as specialization offers focus and mass for future investments• Crossmedia can contribute to other economic and societal developments (education, healthcare, active citizenship, etc)• Producing crossmedia products fits a labour market with very many small companies (1 to 5 employees) and is a good starting point for so called networked innovation.
  • 9. WHYan innovation & stimulation program (1)• Dedicated program in time, money and focus to reinforce existing local economy and create new business opportunities• Useful vehicle to reach real smart specialization, for which the conditions are very promising
  • 10. WHYan innovation & stimulation program (2)• Promoting collaboration both intrasectoral and crosssectoral• Lab for new working methods: co-creation, crowdsourcing• Knowledge sharing• Knowledge development• Multiplier of invested money• Meeting point and safe environment for experiments, trial & error (incubator)• International matchmaking• Collective promotional activities (trade shows!) and other shared services• Bottom up & top down
  • 11. WHO• Quadruple helix: – Government – Entrepeneurs – educational institutions – research institutions (In Dutch the 4 O’s: overheid, ondernemers, onderwijs en onderzoek)• Consortium of local and Dutch partners: Stimul-IT, Stichting Willem4, TNO, Syntens and iMMovator• Support and/or funding by CAR-IX, Chambers of Commerce Curaçao, USONA, SLS, University Curaçao, small amount of business firms
  • 12. WHAT• Research: – ‘photo’ of the existing businesses, the so called Crossmedia Monitor (employment, sales, division in subsectors) – competitive analysis of the Caribbean region – feasibility study and businesscase Curaçao Crossmedia Hub• Meetings and conferences• Individual coaching• Matchmaking and workshops• Incubator workspace for students and startups with excellent IT-facilities• Development of try outs, prototypes, ready-to-market products
  • 13. WHEN (1)• Kick off Apps4Curacao • Mobile applications (apps, html5) booming: Samsung app for the fridge, connected tv aps, AR on smartphones, NFC, mobile payments, • Crossmedia as enabler for innovation in Logistics, Transport, Health, Tourism, Education, etc • We need content and we need it now • Workshops and coaching (responsive design, exploitation models, usability testing, (open) data visualization) • Both clients and content producers • Competition of multidisciplinary teams • Start end of november: register now for free (time and open mind are compulsory though)
  • 14. WHEN (2)• What else do you need to be able to excellerate in the crossmedia industries? – ………………. – ………………. – ……………….• Questions or suggestions you want to share later? – mir.wermuth@immovator.nl• Thank you