Learn the important strategies, tactics and ROI models for mobile enabled retail marketing. We’ll cover which types of campaigns are succeeding in the retail industry, how success is being analyzed, and which mobile marketing technologies should be part of your retail marketing mix.
We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.
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