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Webinar Invitation: The future of analytics

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Join us for a live discussion on the Future of Mobile Marketing

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  • 1. Offering brands, agencies and media companies the worlds best mobile solutions and industry expertise since 2004 The Future of Mobile Analytics web roundtable with featured panelist from: Open Roundtable Discussion The Future of Mobile AnalyticsThe Future of Mobile Analytics Join us and listen to Webtrends iLoop MobileConsumer adoption of mobile, and the proliferation ofsmartphones and tablets are driving explosive growth inmobile marketing. Save the dateAnalytics play a crucial role in the development of coherent Date: Thursday August 18thmobile strategies and the prioritization of marketing spend in Time: 11 am PST/ 2PM ESTthe same manner as they do with WWW, search, email, socialand display. Yet for most brands today, this isnt happening.Learn how some of the leading mobile practitioners areharnessing the power of mobile analytics to evolve theirmobile programs, refine their user experiences, shape insightsand inform their eCRM efforts.Panel Open Q&A  WebTrends: Michael Ricci, VP Mobile  iLoop Mobile: Michael Ahearn, VP Strategic Marketing This roundtable is a live interactive exchange of ideas about real market experiences.Agenda  Mobile Measurement - Problem & Definition  Eradicating Mobile Data Silos  Mobile Measurement Tweet your questions at  Maturity Scale #iloopmobilewebinar  What Should be Measured?  Why is this Mission Critical?  Taking a 360degree approach  Mobile as a part of Digital eCRM  Case Studies – Brands Who Understand It Connect with Us  Q&A