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Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
Deck Presentation: The Value of MMS for Your Marketing Mix
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Deck Presentation: The Value of MMS for Your Marketing Mix

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MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales* …

MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809

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  1. Multimedia Messaging Service (MMS) MarketingConfidential & ProprietaryThis document contains proprietary and confidential information of iLoop Mobile, and may be used only in accordance with a written agreement between iLoop Mobile and the recipient.No portion of this document may be reproduced, republished or distributed to any third party without the express written permission of iLoop Mobile.
  2. About iLoop Mobile•  Industry leading technology and services make it fast and easy to create, manage and analyze mobile marketing campaigns and content delivery initiatives worldwide McDonalds: Enjoy one FREE Small McCafe. Code 34d83w Exp. 1/6/10 Text HELP for help. Text•  Award winning iLoop Mobile Platform for creating STOP to cancel. state-of-the-art SMS campaigns, mobile sites, mobile coupons, CRM & LBS segmented messaging, apps and other mobile marketing initiatives•  Industry leader in mobile marketing strategy, managed service campaign delivery and professional services•  Campaign design that achieves mission critical marketing objectives, answering the individual needs of customers•  Customers include Fortune 500 brands, agencies, media companies, and other tier-one companies
  3. About Lenco Mobile MMS SOLUTIONS & SERVICES o  Mobile Coupons & Promotions o  Mobile Billing, Statements & Payments o  Rich Media Delivery•  Programs for customer loyalty, retention and satisfaction, and video/rich media delivery for publishers and media companies•  Experience: delivered over 500+ million MMS worldwide and launched thousands of campaigns•  Unsurpassed technology, campaign creative, marketing knowledge and list management to achieve client and vertical specific marketing and business goals•  Carrier grade infrastructure with device detection for optimized performance•  Direct Tier 1 carrier connections for deployment worldwide•  CRM segmented messaging & LBS•  Comprehensive QR and Microsoft Tag integration for opt-in•  Analytics to measure campaign performance
  4. Complete Provider for Integrated Mobile MarketingMARKETING SERVICES •  Integrated Marketing Strategy •  Tactics and Best Practices •  Campaign Design •  Campaign Deployment •  Campaign Management Integrated Cross Channel •  Campaign Analytics Marketing Strategy TechnologyTECHNOLOGY SOLUTIONS •  Scalable Solutions Worldwide •  SMS •  MMS •  Mobile Sites •  Apps •  Mobile Coupons & POS Redemption Industry Leading •  Bar Codes & Microsoft Tags Services •  LBS •  CRM Segmented Messaging •  APIs for Outside Integration
  5. Mobile Enabled Integrated Marketing IN-STORE, OOH, VENUE, ON-PACK TV, RADIO PRINT, CATLOGS, DIRECT MAIL MMS SMS MOBILE City Café Thanx for joining, look for weekly exclusive offers via SMS and MMS. Show this message for free coffee with breakfast croissant Code 34rrt SITES VIDEO APPS ONLINE, EMAIL, SOCIAL, SEARCH, DISPLAY
  6. What is MMS?MMS is the next step in mobile messaging beyondthe 160 text characters of SMS.What MMS has in common with SMS: •  Opt-in push messaging •  Single transaction pull messaging •  Instant, one click open (no surfing) •  CRM-based segmentation •  LBS relevanceThe added value of MMS over SMS: •  More compelling messaging with rich media delivery: video, audio, images, animations, documents •  Unlimited text included with rich media •  Integrated bar codes for incentive redemption/tracking •  QR code and Microsoft Tag access for instant, one- click delivery
  7. SMS/MMS: Integrated Mobile Marketing SMS MMS Coupons & Graphics 44264 City Café PUSH SMS Thanx for joining, look MMS Video & ALERTS for weekly exclusive Rich MediaCitycafe offers via SMS and MMS. Show this message for free coffee with breakfast Landing Page croissant Code 34rrt & Sites SMS + MMS Combined Native Apps •  SMS keyword/short code opt-in •  Deliver alert signup confirmation SMS with optional coupon code in the SMS •  Subsequent alerts can be a mix of SMS messages or MMS messages depending on balance of price (SMS is cheaper), need for rich media/video (MMS) or other tactical factors in choosing SMS or MMS •  Both SMS and MMS can link to mobile site or app •  Option: CRM-based segmentation •  Option: Location aware messaging
  8. Direct MMS: Integrated Mobile Marketing SMS MMS Coupons & Graphics MMS Only 44264 •  SMS keyword/short code MMS Video & opt-in for MMS alerts or Rich MediaCitycafe single interaction delivery of MMS/site/app •  Single interaction mode: Landing Page & Sites SMS opt-in directly delivers graphic, coupon, video, site, or URL access to an app PUSH MMS ALERTS OR SINGLE INTERACTION Native Apps
  9. MMS + 2D Bar Codes: Integrated Marketing MMS Coupons & Graphics QR Codes & Microsoft Tag MMS Video & Rich Media Scan bar code with camera to Landing Page deliver MMS, site or app & Sites Native Apps SINGLE INTERACTION MMS/WEB/APP DELIVERY ALERT OPT-IN VIA MOBILE WEB
  10. Why MMS? Immediacy.Because of its interactivity, MMS videos • vs email: on averageincrease user interest and boost direct emails are read within 48response rates as compared to text. Its alsothe perfect way to showcase to your hours—text messages arecustomers that your business is on top of the read within 4 minuteslatest technologies. • vs postal mail: days vs minutes for MMS • vs radio & TV: weeks to months of production and scheduling vs hours or minutes • vs social media: immediate but fleeting as messaging slides through twitter streams or across pages—MMS messages stay on the phone until erased
  11. Why MMS? Engagement.Personalized MMS—Send unique, • vs email—300% increasecustomized MMS messages to customers so in opens for sms vs email,it has the most impact. Make each recipientfeel special! between 60%-70% of email messages are blocked by corporate spam filters • Performance—branded campaigns have seen as high as 50% CTR and 40% lift in purchase intent • ROI—1000%+ on a branded campaign Source: CTR Rebook campaign, Mogreet archive; Lift GMC campaign, Mobile Marketer Nov 2010; ROI BMW campaign 3G Dating Agency blog, DMA 2010 Response Rate Trend Report
  12. Why MMS? High Response Rate.Interactive MMS—MMS creates a more • Ability to respond directlyinteractive and emotional appeal on mobile from a message—click todevices compared to SMS through elementsof sound, animation, images and video. MMS call, click to web, directcreates a state-of-the-art mobile experience POS redemption, directwith powerful visual branding possibilities. product fulfillment, reply MMS or reply SMS • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. !"#$%&()*+,-.#%/01
  13. Why MMS? There’s More. • Cost savings in call center, postal, printing, cash handling, marketing cost, coupon redemption, packaging, labor, staff, digital fulfillment • Interactive • Two way communication • Measurability • Delivery 100% !"#$%&()*+,-.#%/01
  14. Integrated Marketing CampaignsTraditional•  Email •  In Store & New Media •  MMS Use new media to enhance, empower, and create leverage.•  Radio •  Web •  SMS ! Increase Conversion•  Print •  Social •  Mobile sites ! Direct consumer touch points in TV,•  TV •  Outdoor •  Applications Radio, Print, In Store
  15. MMS Influence on Marketing Objectives •  Awareness & Perception •  Consideration •  Purchase Intent •  Conversion •  Loyalty •  Purchase Loyalty BuildingValued Customers •  Push out offers•  $$$ •  Daily reminders•  Conversion •  Geo-location (stores)•  Advocacy •  Check ins •  Share with CommunityCustomer Management •  Rewards•  Mobile Database•  Existing Database Brand Engagement •  Mobile Site •  AppLead Cultivation•  Media•  TV, Radio, Print, In-store, Email•  Short codes on Media to opt-in subscribers
  16. Multi-Channel Case Study: VodacomVodacom Retention Program “We have been able to grow ourObjective: upgrades figure 50% year on year and we currently have a 33% hit rate on ourCustomer retention and incentivize handset upgrades mobile advertising campaigns, which iswhen eligible significantly higher than trends with other mediums.Strategy: I can confirm that we have seen a significant increase in subscriberLeverage the ease of mobile for campaign objectives with upgrades via these MMS programs.”benefit of decreased call center traffic Dee Nel National Executive Head: Call CenterTactics: Operations Vodacom•  Mobile portal to view upgrade status/eligibility and apply for upgrades•  Utilize multiple marketing channels to promote the upgrades and the mobile portal including TV, print, radio, MMS, SMS and mobile banner ads•  Each MMS that is delivered features a short code that users can SMS to and receive a direct link to the mobile site. Once activated, the link allows tracking of the users who access the site and measurement of exact interest.
  17. Multi-Channel Case Study: VodacomMeasuring ResultsThe initial MMS campaign created buzz around the giveaway, with moreinformation available on the mobile site once accessed. !"#$%"&()*+$)* Page Shortcode MobiSite SMS Reciept to Site Page Views Per Upgrade Upgrade Action Hits Views Requests Requests Conversion Person VC Upgrade 90,331 1,028,398 11 47,278 10,031 21% Trackable, measurable, Campaign can enhance traditional campaigns Users who received Mobile programs need !""#$%&()*$$ upgrade options no defined goals and action, 79%! +,)*$-.&$+,)*! parameters. These metrics /0.&0$(*$12%&34.4, 
 21%! are used to determine the ROI and relative success of the program.The same upgrade procedure was followed with the Vodacom Businessbase—high end users with a large contract spend and low uptake onupgrades. Over a single month, the MMS with call-to-action to the mobilesite resulted in a 600% increase in uptake. Full MMA Case Study: http://mmaglobal.com/studies/vcupgrademobi-vodacom- south-africas-mobile-upgrade-portal-multimedia-solutions
  18. Vodacom MMS Video VC Upgrade – MMS Example
  19. MMS Demos: Customer Acquisition TMZ & XBOX: Incentive Ian Poulter: Endorsement Sprite: Viral, Referrals Acquisition
  20. Acquisition Demo Using IncentiveTo try demo: Text DEMOxBox to 53626 1. Co-Branded Intro ImageIncentiveSign up for TMZ andget the xBox offer 2. Sponsor MentionBrand sponsorshipwithin engaging news orentertainment content 3. Videowith incentive offers News Contentvalued by viewers 4. Co-Branded final image Not a live campaign, demo purposes only
  21. Acquisition Demo Using IncentiveTo try demo: Scan Microsoft TagIncentiveProfile capture withincentive and richmedia pitchTag can be displayed inany traditional mediachannel, sending user toview promotional videoand apply to becomenew customer withbonus incentive Not a live campaign, demo purposes only
  22. Acquisition Demo Using Product InformationTo try Demo: Text DemoIAN to 53626 1. Branded Intro Image 2. ThemeInformation IntroCelebrity endorsementof productAcquire new customers with 3. Endorsementcelebrity endorsement, anddrive traffic to branddestinations for messagingopt-in and preference/profilecapture 4. Motto 5. For more Not a live campaign, demo purposes only
  23. Acquisition Demo Using ReferralTo try demo: Text ViralCall to 53626 1. Intro ImageReferral and ViralSend a messageto your friends 2. VideoIntegrate mobile sitesand other mobileinteractivity for crosschannel marketing withMMS. 3. “Call”Increase awarenessand engage newregistered or opt-inusers to build your 4. Call to actioncustomer database. Not a live campaign, demo purposes only
  24. MMS Demos: Customer Retention Bing: Promotion City Coffee: Rewards Starwood: Loyalty Retention
  25. Retention Demo Using PromotionTo try demo: Text DemoBING to 53626 Immediacy Engagement Response Not a live campaign, demo purposes only 4. New Promotion Engage with your customers with MMS videos. Include immediate, actionable choices like click to call, mobile site lead forms, or payment gateways for quick response.
  26. Retention Demo Using RewardsMicrosoft TAG DemoSnap the TAG to explore a Live Demo!mobile incentive site Scan this Tag!RewardsMicrosoft Tag opt-into coupon rewardsand more! ,-./01 +-(2-345 ,-617 Not a live campaign, demo purposes only
  27. Barcoded Mobile Coupons Not a live campaign, demo purposes only
  28. Brand and Retail Promotions Not a live campaign, demo purposes only
  29. Retention Demo Using LoyaltyTo try demo: Text Starpoints to 53626 1. Custom Intro with loyalty pointsLoyaltyCustomer loyaltystatementsExtend post transactionengagement with yourloyal customersenhancing your brand 2. Videoawareness ormessage. 3. Offer Not a live campaign, demo purposes only
  30. MMS Billing/Statements/Payment•  Delivers billing and statement information directly to mobile phones in MMS format•  Enables time sensitive, personalized, high volume delivery•  Delivery report option proving reception of statements by the consumer•  Personalized for each individual customer much like a paper letter•  Fully integrated with secure mobile sites with customer’s account information•  Reduce paper and postage needed to communicate with customers•  Ideal for financial services, health care and customer care applications
  31. Thanks, we’d be glad to answer any questions and schedule ademo of the our solutions and services.Contact: sales@iloopmobile.com

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