We are Shropshire Council Business Design. We use design thinking to support the public sector to create flexible and new ways of working which put people at the heart. http://shropshire.gov.uk/business-design/

1. BUSINESS
DESIGN.

2. WHY
DESIGN?

3. WHAT
ARE
WE
ABOUT?
SUPPORTING
ORGANISATIONS
TO
DESIGN
SERVICES
THAT
TRANSFORM THE
CUSTOMER,
STAFF AND
COMMUNITY EXPEREINCE
AND
SAVE
MONEY
BRIDGING
THE
GAP
BETWEEN
DESIGN
THINKING &
THE
PUBLIC
SECTOR
by

4. WHY
DO
WE
DO
THIS?
USING
DESIGN AS
A
TOOL
TO
ENABLE
US
TO
HELP
CREATE
FLEXIBLE
AND
NEW
WAYS
OF
WORKING
THAT
PUT
PEOPLE
AT
THE
HEART
TO
IMPROVE
AND
DEVELOP
THE
RIGHT
SERVICES
FOR THE
CUSTOMERS WHO
USE
THEM
AND
THE
TEAMS
WHO
DELIVER
THEM
by

5. Because
without customer
insight
you’re
just
making
stuff up!

6. “I
called
you,
you
told
me
to
call
them
and
they
told
me
to
expect
a
call
from
you
and
I’m
calling
you
to
find
out
what’s
happening”
Customer,
Market
Town
Service
Hub

7. SOMETIMES
QUESTIONNAIRES
DON’T
CUT
IT

8. WHAT
IS
DESIGN?

9. We
support
organisations to
design
services
that
transform
the
customer,
staff
and
community
experience
and
save
money.

10. WHAT
WE
DO
Service
Design
Public
Service
Innovation
Organisational
Change
Facilitation

11. SERVICE
DESIGN

12. OPPORTUNITIES.

13. NEW
SERVICES
• Finding
your
WHY
• Customer
research
• Market
place
analysis
• Service
proposition
People
buy
WHY
you
do
it,
not
WHAT
you
do.

14. TEAM
FOCUS
• Away-­‐days
• Workshops
• Coaching
• Change
readiness
• Creating
the
right
space
• Supporting
people
through
the
journey

15. INNOVATION
“It’s
like
brain
food
for
our
team”
“It’s
a
positive
thing
to
take
time
to
research
and
study
areas
of
innovation”
“It’s
not
always
the
thought
of
replicating
what
someone
did
that
inspires
me
so
much
as
learning
from
how
they
did
it”

16. DESIGN
IMPACT!

17. WHAT
WE
DO

18. THANK
YOU!
Email
us:
neil.felton@shropshire.gov.uk
Tweet
us:
@design_shrops
@ilab_shropshire
Find
out
more:
http://shropshire.gov.uk/business-­‐design