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Fly On The Wall
Wizard of Oz
Analysis & synthesis
Client : Airtel
User: Female motorist in her 20s
“To know your Enemy, you must become
Sun Tzu, The Art of War
What UX is not..
1. ..user interface design
2. ..a step in the process
3. .. about technology
4. ..just about usability
5. ..just about the user
8. ..the role of one person or department
9. …a single discipline
10. …a choice
About the presenter
Kagonya Awori is a User Experience
Researcher in Nairobi, Kenya.
She holds a Masters in Human-Computer
Interaction (MHCI) from Carnegie Mellon
University, the birthplace and world leader in
user experience studies. She is the first
African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the
knowledge and application of user
experience research in the burgeoning tech
community in Kenya.