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Presentation: "From the greatest generation to the most disruptive - Gen D (Digital Disruptors)"
The next generation of healthcare consumer threatens to rapidly disrupt how we assess and deliver health. They have a high level of comfort working in virtual settings, using mobile technologies, and transitioning from one online community to the next. They use technology adeptly to innovate and collaborate and quickly assess different communities’ social norms as well as rules for engagement. They believe in data sharing and transparency and have developed a greater level of comfort with privacy issues than any previous generation.
What happens when these individuals become healthcare consumers? With the explosion in the number of patient and health communities online, can they use collective influence to affect positive change? Can sharing of healthcare data and patient conditions lead to better outcomes and potentially reductions in costs? Will providers and payers adopt greater levels of collaboration and transparency, to not just accommodate these new workers, but also realize the gains from a more engaged and knowledgeable workforce?
∙ Generational characteristics of this new set of healthcare consumer based on the presenter's interaction as a Researcher, Professor, and Advisor
∙ Growth in patient communities and the explosion of health data
∙ Case studies of companies adopting new models to accommodate Gen D
∙ Security and privacy concerns around social sharing of potentially sensitive patient data