"From the greatest generation tothe most disruptive - Gen D (DigitalDisruptors)"Ari LightmanDistinguished Service Professo...
Learning Objectives• Generational characteristics of this new set of  healthcare consumer based on the presenters  interac...
Learning Objectives• Case studies of companies adopting new  models to accommodate Gen D• Security and privacy concerns ar...
The next generation of healthcareconsumer threatens to rapidly disrupt  how we assess and deliver health.They have a high ...
What happens when theseindividuals become healthcare         consumers?
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iHT2 Pre-Summit CMIO Symposium 2013 - Ari Lightman, Distinguished Service Professor, Digital Media & Marketing, Carnegie Mellon University Heinz College, Presentation: "From the greatest generation to the most disruptive - Gen D (Digital Disruptors)"

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Presentation: "From the greatest generation to the most disruptive - Gen D (Digital Disruptors)"

The next generation of healthcare consumer threatens to rapidly disrupt how we assess and deliver health. They have a high level of comfort working in virtual settings, using mobile technologies, and transitioning from one online community to the next. They use technology adeptly to innovate and collaborate and quickly assess different communities’ social norms as well as rules for engagement. They believe in data sharing and transparency and have developed a greater level of comfort with privacy issues than any previous generation.

What happens when these individuals become healthcare consumers? With the explosion in the number of patient and health communities online, can they use collective influence to affect positive change? Can sharing of healthcare data and patient conditions lead to better outcomes and potentially reductions in costs? Will providers and payers adopt greater levels of collaboration and transparency, to not just accommodate these new workers, but also realize the gains from a more engaged and knowledgeable workforce?

Learning objectives:

∙ Generational characteristics of this new set of healthcare consumer based on the presenter's interaction as a Researcher, Professor, and Advisor
∙ Growth in patient communities and the explosion of health data
∙ Case studies of companies adopting new models to accommodate Gen D
∙ Security and privacy concerns around social sharing of potentially sensitive patient data

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iHT2 Pre-Summit CMIO Symposium 2013 - Ari Lightman, Distinguished Service Professor, Digital Media & Marketing, Carnegie Mellon University Heinz College, Presentation: "From the greatest generation to the most disruptive - Gen D (Digital Disruptors)"

  1. 1. "From the greatest generation tothe most disruptive - Gen D (DigitalDisruptors)"Ari LightmanDistinguished Service Professor, Digital Media andMarketingCarnegie Mellon University’s Heinz College
  2. 2. Learning Objectives• Generational characteristics of this new set of healthcare consumer based on the presenters interaction as a Researcher, Professor, and Advisor• Growth in patient communities and the explosion of health data
  3. 3. Learning Objectives• Case studies of companies adopting new models to accommodate Gen D• Security and privacy concerns around social sharing of potentially sensitive patient data
  4. 4. The next generation of healthcareconsumer threatens to rapidly disrupt how we assess and deliver health.They have a high level of comfort working in:• Virtual settings• Using mobile technologies• Transitioning from one online community to the next
  5. 5. What happens when theseindividuals become healthcare consumers?
  6. 6. Ari Lightman’s Presentation

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