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because your healthcare story shouldn’t be told in pieces                               The Central Illinois Story        ...
Conflict of Interest Disclosure               Joy Duling          Has no real or apparent        conflicts of interest to ...
Learning Objectives• Apply strategies to engage patients and clinicians  in HIE development efforts• Identify the types of...
Who are we?      A regional Health Information Exchange,      headquartered in Peoria, Illinois.      One of five planned ...
In June 2009…• Illinois was ranked 49th in the country in our  readiness for health information exchange.• No one was talk...
Fast Forward 6 months, to Dec 2009…188 people volunteering their expertise, across 20counties, contributing approx. 664 ho...
The Types of Organizations Involved•   Hospitals•   Practicing Physicians•   Federally Qualified Health Centers•   Laborat...
Fast Forward into 2010…Central Illinois has generated enough supportfor HIE that seven hospitals and fournon-hospital orga...
How do you make this sort      of progress so quickly?          You ENGAGE.9                      03/29/13
Engagement Strategy #1                Everyone Has A Story.            •Get people involved in            planning to tell...
Engagement Strategy #2        Turn Consumers Into Evangelists.       Downloadable one-pager gives       patients something...
Engagement Strategy #3Board meetings               Speak the Language of Trustopen to public                         •As s...
Engagement Strategy #4KiwanisRotary Clubs            Be Where The Consumers AreLions ClubWomen’s Lifestyle     •Put less e...
Engagement Strategy #5                        Make it easy to sell.           CIHIE’s participant toolkit provides:       ...
Engagement Strategy #6•   Hospitals•   Practicing Physicians          Many Hands Make Lighter Work.•   Federally Qualified...
Engagement Strategy #7     Don’t Over-Complicate It, Especially When         Talking About Privacy & Security        “3 A’...
Fast Forward to Today• Operational for 9 months (since June 2012)• More than doubled our hospital and non-hospital  partic...
Upcoming Challenges• Expanding into the 4th area of our trading area  that has been sitting out until then• Achieving a cr...
Questions?19           03/29/13
Thank You!     Joy Duling, Executive Director     309-202-1599     jduling@cihie.org     www.cihie.org     Central Illinoi...
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iHT2 Health IT Summit San Francisco 2013 - Joy Duling, Executive Director, CIHIE, Case Study: "Health Information Exchange: A Grassroots Approach to Successful Clinician Engagement"

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Case Study: "Health Information Exchange: A Grassroots Approach to Successful Clinician Engagement"


Central Illinois Health Information Exchange (CIHIE) will share its novel grassroots approach to building a successful HIE. A focus on engaging patients and clinicians ensures both agility and adoption.

Learning obectives:

∙ Apply strategies to engage patients and clinicians in HIE development efforts
∙ Identify the types of healthcare organizations that should be included within an HIE’s charter membership
∙ Describe marketing strategies and materials that garner strong support among patients and clinicians for health information exchange
∙ Recognize the “3 As” of HIE privacy and security that resonate with patients and clinicians

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  • Meeting opener
  • Downloadable resource, grassroots marketing efforts
  • Downloadable resource, grassroots marketing efforts
  • Downloadable resource, grassroots marketing efforts
  • Downloadable resource, grassroots marketing efforts
  • Downloadable resource, grassroots marketing efforts
  • Downloadable resource, grassroots marketing efforts
  • Transcript of "iHT2 Health IT Summit San Francisco 2013 - Joy Duling, Executive Director, CIHIE, Case Study: "Health Information Exchange: A Grassroots Approach to Successful Clinician Engagement""

    1. 1. because your healthcare story shouldn’t be told in pieces The Central Illinois Story A Grassroots Approach to Successful Clinician Engagement Joy Duling Executive Director1 03/29/13
    2. 2. Conflict of Interest Disclosure Joy Duling Has no real or apparent conflicts of interest to report.2 03/29/13
    3. 3. Learning Objectives• Apply strategies to engage patients and clinicians in HIE development efforts• Identify the types of healthcare organizations that should be included within an HIE’s charter membership• Describe marketing strategies and materials that garner strong support among patients and clinicians for health information exchange• Recognize the “3 As” of HIE privacy and security that resonate with patients and clinicians 3 03/29/13
    4. 4. Who are we? A regional Health Information Exchange, headquartered in Peoria, Illinois. One of five planned HIE’s for Illinois; first to become operational. Coverage area spans 4 metropolitan communities and extensive rural territory.4 03/29/13
    5. 5. In June 2009…• Illinois was ranked 49th in the country in our readiness for health information exchange.• No one was talking about exchange at the community level.• Fierce competition among local hospital systems made the likelihood of a cooperative HIE seem unrealistic. 5 Your Health Information Exchange 03/29/13
    6. 6. Fast Forward 6 months, to Dec 2009…188 people volunteering their expertise, across 20counties, contributing approx. 664 hours per monthequated to 83 DAYS of combined planning every monthExecutive Council, 4 Regional Councils6 Workgroups: Governance, Financial Sustainability, Communications, Legal/Privacy, Clinical Data & Technical InfrastructureClinician Focus Groups 6 03/29/13
    7. 7. The Types of Organizations Involved• Hospitals• Practicing Physicians• Federally Qualified Health Centers• Laboratories• Pharmacies• Health plans and insurers• Local health departments• Behavioral healthcare providers• Outpatient rehabilitation facilities• Long-term care providers• Dental providers• Academy Institutions• Consumers and consumer groups• Quality improvement organizations• Healthcare and professional associations• Medical societies7 03/29/13
    8. 8. Fast Forward into 2010…Central Illinois has generated enough supportfor HIE that seven hospitals and fournon-hospital organizations step forward tofinancially support the HIE. – $400,000 in seed money; – More than $1 million in initial 3 year contracts; – Solid base for expansion and sustainability going forward. 8 03/29/13
    9. 9. How do you make this sort of progress so quickly? You ENGAGE.9 03/29/13
    10. 10. Engagement Strategy #1 Everyone Has A Story. •Get people involved in planning to tell their own personal patient story often. •This includes clinicians… we are ALL patients when we take off our nametags.10 03/29/13
    11. 11. Engagement Strategy #2 Turn Consumers Into Evangelists. Downloadable one-pager gives patients something concrete that they can hand to physicians and provides a space for them to write their own personal note.11 03/29/13
    12. 12. Engagement Strategy #3Board meetings Speak the Language of Trustopen to public •As soon as HIE becomes aPhysicianchampion(s) “huddled” conversation, it loses momentum. •Transparency is critical.Special alertcommuniques – •Communicate often with themes ofclinician-to-clinician community good, patient stories and opportunities for clinician involvement. 12 03/29/13
    13. 13. Engagement Strategy #4KiwanisRotary Clubs Be Where The Consumers AreLions ClubWomen’s Lifestyle •Put less emphasis on technologyEvents or medical events and moreChamber ofCommerce emphasis on reaching consumers.CEO Roundtables •Build an expectation that this isSenior Health Fairs the way that healthcare SHOULD be delivered. 13 03/29/13
    14. 14. Engagement Strategy #5 Make it easy to sell. CIHIE’s participant toolkit provides: •Office Posters & Fliers for Staff & Public •Brochures & Postcards •Pre-Written Newsletter Articles & Social Media Posts •Presentation Templates & Media Talking Points •Website Buttons & Print Ad Designs14 03/29/13
    15. 15. Engagement Strategy #6• Hospitals• Practicing Physicians Many Hands Make Lighter Work.• Federally Qualified Health Centers• Laboratories• Pharmacies •CIHIE kept Charter Membership•• Health plans and insurers Local health departments investment extremely affordable and• Behavioral healthcare providers allowed small organizations to “share”• Outpatient rehabilitation the cost. facilities• Long-term care providers •Results = More Grassroots•• Dental providers Academy Institutions Involvement, More Evidence of Broad• Consumers and consumer Community Demand. groups• Quality improvement organizations •Smaller voices bring balance to the• Healthcare and planning/governance table on an• professional associations Medical societies ongoing basis. 15 03/29/13
    16. 16. Engagement Strategy #7 Don’t Over-Complicate It, Especially When Talking About Privacy & Security “3 A’s of Privacy & Security” That Resonate You are who you say you are. You have permission to do what you’re asking to do. You are monitored to ensure appropriateness of usage.16 03/29/13
    17. 17. Fast Forward to Today• Operational for 9 months (since June 2012)• More than doubled our hospital and non-hospital participants• 1.9 million patient records available for request through the Exchange• Began pushing clinician use in January• Offering portal viewing of aggregate patient record, CCD exchange capability and secure messaging via Direct 17 03/29/13
    18. 18. Upcoming Challenges• Expanding into the 4th area of our trading area that has been sitting out until then• Achieving a critical mass of data availability is now increasing the number of requests to connect• Long-term care and other small, less ready providers 18 03/29/13
    19. 19. Questions?19 03/29/13
    20. 20. Thank You! Joy Duling, Executive Director 309-202-1599 jduling@cihie.org www.cihie.org Central Illinois Health Information Exchange 809 W. Detweiller Drive, Suite 801 Peoria, IL 6161520 03/29/13

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