LET’S MAKE HEALTH ADDICTIVE
Joseph C. Kvedar, MD
© 2014 Center for Connected Health – All Rights Reserved Content Confiden...
ABOUT THE CENTER FOR
CONNECTED HEALTH
Technology is
an enabler to
provide care
remotely
Benefits include
improved
engageme...
CONNECTED HEALTH GOAL
Integrate care into the
day-to-day lives of our patients
© 2014 Center for Connected Health – All Ri...
WE CHECK OUR SMARTPHONES
>100 TIMES A DAY!
© 2014 Center for Connected Health – All Rights Reserved Content Confidential –...
SMARTPHONE ADDICTION
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Tourist walks off Australia pier while
checking Facebook
“Melbourne police warned
people to pay attention
when using socia...
BUT PUSHING A BUTTON FOR HEALTH
IMPROVEMENT IS TOO HARD.
Photos: Center for Connected Health, Alere Connect © 2014 Center ...
• Always on and connected
• In the moment messaging
• Capture your health data
• Display information
• SMARTPHONES ARE ADD...
HOW DO WE TAKE ADVANTAGE
OF CONNECTED HEALTH
TO IMPROVE PATIENT ENGAGEMENT?
© 2014 Center for Connected Health – All Right...
3 STRATEGIES
Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUP...
1. MAKE IT ABOUT LIFE
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
MAKE IT ABOUT LIFE: OB TEXTING
Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confide...
• 74% — Helped to learn to
take care of themselves and
their babies
• 85% — Felt supported by
the OB team
MAKE IT ABOUT LI...
2. MAKE IT PERSONAL
Photo: iStockPhoto
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – D...
Customized
Program DesignReadiness
To Change
Connected
Health Data
Practice
Location
Analytic
Engine
MAKE IT PERSONAL: TEX...
MAKE IT PERSONAL: TEXT 2 MOVE
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLI...
MAKE IT PERSONAL: TEXT 2 MOVE
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLI...
3. REINFORCE SOCIAL CONNECTIONS
Photo: iStockPhoto
©
© 2014 Center for Connected Health – All Rights Reserved Content Conf...
MAKE IT SOCIAL: CONNECT 2 MY ACT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DU...
MAKE IT SOCIAL: CONNECT 2 MY ACT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DU...
3 TACTICS
Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLIC...
1. EMPLOY SUBLIMINAL MESSAGING
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPL...
Reminder group
No Reminder Group
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DU...
2. USE UNPREDICTABLE REWARDS
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPL...
UNPREDICTABLE REWARDS : UBER
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLIC...
3. USE THE SENTINEL EFFECT
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLIC...
Average drop of HbA1c: 1.5
69% achieved a drop in BP
SENTINEL EFFECT: DIABETES &
BLOOD PRESSURE CONNECT
© 2014 Center for ...
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
GOOGLE FIELD TRIP
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
ARGUS
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Cancer Pain Management Mobile App
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT D...
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
WAYS TO CONNECT
The cHea...
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Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

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Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

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Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

  1. 1. LET’S MAKE HEALTH ADDICTIVE Joseph C. Kvedar, MD © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. ©
  2. 2. ABOUT THE CENTER FOR CONNECTED HEALTH Technology is an enabler to provide care remotely Benefits include improved engagement, outcomes, and efficiencies Mission is to facilitate the adoption of Connected Health © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  3. 3. CONNECTED HEALTH GOAL Integrate care into the day-to-day lives of our patients © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  4. 4. WE CHECK OUR SMARTPHONES >100 TIMES A DAY! © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  5. 5. SMARTPHONE ADDICTION © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  6. 6. Tourist walks off Australia pier while checking Facebook “Melbourne police warned people to pay attention when using social media around water.” © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  7. 7. BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD. Photos: Center for Connected Health, Alere Connect © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  8. 8. • Always on and connected • In the moment messaging • Capture your health data • Display information • SMARTPHONES ARE ADDICTIVE! MOBILITY IN HEALTH © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  9. 9. HOW DO WE TAKE ADVANTAGE OF CONNECTED HEALTH TO IMPROVE PATIENT ENGAGEMENT? © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  10. 10. 3 STRATEGIES Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  11. 11. 1. MAKE IT ABOUT LIFE © © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  12. 12. MAKE IT ABOUT LIFE: OB TEXTING Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  13. 13. • 74% — Helped to learn to take care of themselves and their babies • 85% — Felt supported by the OB team MAKE IT ABOUT LIFE: OB TEXTING © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  14. 14. 2. MAKE IT PERSONAL Photo: iStockPhoto © © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  15. 15. Customized Program DesignReadiness To Change Connected Health Data Practice Location Analytic Engine MAKE IT PERSONAL: TEXT 2 MOVE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  16. 16. MAKE IT PERSONAL: TEXT 2 MOVE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. Mean change in daily steps by engagement level **p= 0.03
  17. 17. MAKE IT PERSONAL: TEXT 2 MOVE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. Mean change in HbA1c by engagement level
  18. 18. 3. REINFORCE SOCIAL CONNECTIONS Photo: iStockPhoto © © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  19. 19. MAKE IT SOCIAL: CONNECT 2 MY ACT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  20. 20. MAKE IT SOCIAL: CONNECT 2 MY ACT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. *Study ongoing. Results are preliminary. ** Traditionally, similar control sample has about 18% engagement in the clinic. •79%**Engagement •21/25Final ACT •1.47 pointsACT Improvement Results*
  21. 21. 3 TACTICS Photo: iStockPhoto © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  22. 22. 1. EMPLOY SUBLIMINAL MESSAGING © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.Image: truth.com
  23. 23. Reminder group No Reminder Group © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. SUBLIMINAL MESSAGING : SUNSCREEN REMINDERS Arch Dermatol. 2009;145(11):1230-1236.
  24. 24. 2. USE UNPREDICTABLE REWARDS © © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  25. 25. UNPREDICTABLE REWARDS : UBER © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  26. 26. 3. USE THE SENTINEL EFFECT © © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  27. 27. Average drop of HbA1c: 1.5 69% achieved a drop in BP SENTINEL EFFECT: DIABETES & BLOOD PRESSURE CONNECT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  28. 28. © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  29. 29. GOOGLE FIELD TRIP © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  30. 30. ARGUS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
  31. 31. Cancer Pain Management Mobile App © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. Tailored Messaging Program:  Empowers patients to address barriers to pain management when possible/appropriate  Supports patients through pain management Report Pain Score Follow Decision Tree Appropriate Coaching 1) Education & Coaching messages 2) Immediate help with breakthrough pain 3) Pain Score Algorithm:
  32. 32. © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. WAYS TO CONNECT The cHealth Blog: chealthblog.connectedhealth.org www.connectedhealth.org Annual Symposium: October 23-24 2014; Boston LinkedIn Group: Connected Health Community Twitter: @connectedhealth @jkvedar Contact Me: jkvedar@partners.org

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