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Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.TIC e concorrência sustentáveldas cidadesInova...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All right...
Cisco Confidential 3© 2010 Cisco and/or its affiliates. All rights reserved.One-quarter of the EM population livesin large...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2010 Cisco and/or its affiliates. All right...
Cisco Confidential 5© 2010 Cisco and/or its affiliates. All rights reserved.Urban Concentration in Brazil
Cisco Confidential 6© 2010 Cisco and/or its affiliates. All rights reserved.Brazil’s Population Is Highly Urbanizedand the...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Large CityShare ofInternet UsersLarge CitySha...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8What is theCity StrategicFrameworkUsing the C...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9•Focuses attention of city leaders•Provides s...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10ICT Usage and EnvironmentServices deliveredt...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11ICT Usage and EnvironmentWeb-basedofferings,...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12ICT Usage and EnvironmentTechnology inintern...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13ICT Usage and EnvironmentBasic Services Onli...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14City Strategic FrameworkICT Usage and Enviro...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Using the same structure,City Diagnostics su...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16• Public Transit• TrafficManagement• Safety ...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17Broadband PenetrationCompletes The PictureEn...
Cisco Confidential 18© 2010 Cisco and/or its affiliates. All rights reserved.HouseholdBroadbandPenetrationCityDiagnostics
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19ICT Contributes to Growth--Broadband even mo...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 200.0%0.5%1.0%1.5%Fixed tel.penetrationMobile ...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21What is theCity StrategicFrameworkUsing the ...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22http://wwwin.cisco.com/it/dashboards/city/da...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23City Diagnostic Tool: City Results
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24TechnologyServicesInitiativesCity Diagnostic...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25Confronting Urban Issueswith TechnologyUrban...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27City of Drancy - FranceChallenges• Create a ...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28Guldborgsund - DenmarkChallenges• 6 municipa...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29City of Rivas Vaciamadrid - SpainChallenges•...
inovaDay - TIC e Concorrência Sustentável das Cidades
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inovaDay - TIC e Concorrência Sustentável das Cidades

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  • Focus on cities and how to understand, approach and develop the opportunity for Cisco
  • Why include bbBb contributes to productivityProductivity can impact jobs
  • City Wide issues that are a concern in any cityHealth of the city itselfgrowth
  • Ranked 2nd safest city today – came from 30st of suburbs ParisAttracted new businesses e.g. EuroCopterAttracted new engineering school (1700 students – 200 professors)Provide program for computer education to 7000 childrenImplemented cloud computing technology to enhance health center booking system
  • South East of Copenhagen
  • Transcript of "inovaDay - TIC e Concorrência Sustentável das Cidades"

    1. 1. Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.TIC e concorrência sustentáveldas cidadesInovaday, 29 abril 2011, São PauloDarren WareCisco Systems
    2. 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved.Urban Population inEmerging Markets
    3. 3. Cisco Confidential 3© 2010 Cisco and/or its affiliates. All rights reserved.One-quarter of the EM population livesin large cities (>1m)... and their shareis growing fast.01002003004001975 1980 1985 1990 1995 2000 2005 2010 2015EM Large Cities (>1m)EM Other UrbanEM RuralPopulation Growth (Indexed to 1975 pop.)U.N. “World Urbanization Prospects” 2007/2003
    4. 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4Cisco Confidential 4© 2010 Cisco and/or its affiliates. All rights reserved.• Concentration of home andbusiness demand• Execution capacity• Replicability• Cluster benefits
    5. 5. Cisco Confidential 5© 2010 Cisco and/or its affiliates. All rights reserved.Urban Concentration in Brazil
    6. 6. Cisco Confidential 6© 2010 Cisco and/or its affiliates. All rights reserved.Brazil’s Population Is Highly Urbanizedand the Trend is Forecasted to ContinueU.N. “World Urbanization Prospects” 2007/200361% 88%Urban Share of Total Population050100150200250300Population Growth (Indexed to 1975 pop.)UrbanRural
    7. 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Large CityShare ofInternet UsersLarge CityShare ofGDP55% 64%
    8. 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8What is theCity StrategicFrameworkUsing the CityDiagnosticsTool
    9. 9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9•Focuses attention of city leaders•Provides specific reference pointsICT Usage and EnvironmentICT Usage in City Management & OperationsBasic ServicesOnlineServicesInternalAdministrationCity Wide ICTEnvironmentCity Strategic Framework
    10. 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10ICT Usage and EnvironmentServices deliveredthroughout thecity, includingtrafficmanagement, transportation, emergency, public safetyand utilities.Basic Services OnlineServicesInternalAdministrationCity Wide ICTEnvironmentCity Strategic FrameworkICT Usage in City Management & Operations
    11. 11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11ICT Usage and EnvironmentWeb-basedofferings, includinginformation, portals, paymentmechanisms andother transactions.Basic ServicesOnlineServicesInternalAdministrationCity Wide ICTEnvironmentICT Usage in City Management & OperationsCity Strategic Framework
    12. 12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12ICT Usage and EnvironmentTechnology ininternal cityoperations, including data and voicenetworks, datacenters, callcenters, and officeIT infrastructuresuch asPC’s, servers, etc.Basic Services OnlineServicesInternalAdministrationCity Wide ICTEnvironmentICT Usage in City Management & OperationsCity Strategic Framework
    13. 13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13ICT Usage and EnvironmentBasic Services OnlineServicesInternalAdministrationCity Wide ICTEnvironmentICT Usage in City Management & OperationsPolicies andregulations, infrastructure-relatedinvestments, trainingand programs thatpromote technologyadoption.City Strategic Framework
    14. 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14City Strategic FrameworkICT Usage and EnvironmentServices deliveredthroughout thecity, includingtrafficmanagement,transportation,emergency, publicsafety andutilities.Web-basedofferings, includinginformation, portals, paymentmechanisms andother transactions.Technology ininternal cityoperations, including data and voicenetworks, datacenters, callcenters, and officeIT infrastructuresuch asPCs, servers etc.Policies andregulations, infrastructure-relatedinvestments, training and programsthat promotetechnologyadoption.Basic Services OnlineServicesInternalAdministrationCity Wide ICTEnvironmentICT Usage in City Management & Operations
    15. 15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Using the same structure,City Diagnostics survey exploresa city’s ICT and environment
    16. 16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16• Public Transit• TrafficManagement• Safety andSecurity• MunicipalUtilities• ServicePortfolio• OnlineFunctionality• Online Reach• PortalOrganization• ICT Strategy• ICT Budget• Back Office ICT• Network• Data Center• BuildingManagement• ConnectivityPlan• BroadbandInvestment• Internet Access• Skills/Training• BuildingStandardsBasic ServicesOnlineServicesInternalAdministrationCity Wide ICTEnvironmentICT Usage in City Management &OperationsCity ICT Usage and Environment
    17. 17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17Broadband PenetrationCompletes The PictureEnables Benchmarking AcrossFive Arms of the Pentagon
    18. 18. Cisco Confidential 18© 2010 Cisco and/or its affiliates. All rights reserved.HouseholdBroadbandPenetrationCityDiagnostics
    19. 19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19ICT Contributes to Growth--Broadband even more!Impact analysis below:Incremental annual GDP growthfrom every 10 percent pointsdifference in ICT penetration
    20. 20. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 200.0%0.5%1.0%1.5%Fixed tel.penetrationMobile tel.penetrationInternetusage rateBroadbandpenetrationHigh-Income Countries Emerging CountriesSource: World Bank1.5%1.0%0.5%0.0%Fixed tel.PenetrationMobile tel.PenetrationInternet tel.PenetrationBroadbandPenetrationHigh-Incom e Countries EmergingCountries
    21. 21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21What is theCity StrategicFrameworkUsing the CityDiagnosticsTool
    22. 22. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22http://wwwin.cisco.com/it/dashboards/city/dashboard.htmlTool Demo
    23. 23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23City Diagnostic Tool: City Results
    24. 24. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24TechnologyServicesInitiativesCity DiagnosticsworkshopCity Action PlanIndividualCityDiagnosticsOpportunity GapPrioritytargetsCity Diagnosticsinterviews123Using City Diagnostics
    25. 25. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25Confronting Urban Issueswith TechnologyUrban IssueSafetySpendingEffectivenessLivabilityEducationCompetitivenessOpportunityCoordinated SecurityEfficient Resource UseCity Worker CapabilitiesPassenger ExperienceModern SkillsConnectivity
    26. 26. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27City of Drancy - FranceChallenges• Create a safe place to work, live and invest: reverse outflow ofcitizens, reduce crime, attract more businesses and grow jobs, andestablish a higher education level - transform into a leadinginnovative community and commerce center• Connecting three municipalities Drancy, Le Bourget and Dugny –80.000 inhabitants• Network-based transformation of city servicesSolutions• City wide fiber network connecting homes (6000), businesses (200)and municipal buildings (80), operated from a virtualized datacenter• Physical Access Control & iPhone access in municipal buildings• Deployed municipal CCTV• Virtualized servers & desktops supporting 1300 municipalemployees across 60 municipal buildings• Cisco TelePresence (3x): cross-municipal collaboration - now - andTPaaS for SMB – later
    27. 27. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28Guldborgsund - DenmarkChallenges• 6 municipalities consolidated to one• 5 remote Citizen Service Centers servicing 63.000 citizens• Save cost and maintain & improve service levelsSolutions• Virtual Citizen Service & Virtual reception• Cisco TelePresence, DMS and Physical SecurityResults• Substantial cost savings on human resource while centers requireminimum staffing• Citizen contact maintained at a personal level• Employees productivity increased• Service levels improvedVirtual Reception @ City HallVideo Call Agent @ Central Citizen CenterVirtual Citizen Service @ Remote Center
    28. 28. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29City of Rivas Vaciamadrid - SpainChallenges• Create an Information and Communication platform, enablingcross-sector collaboration, higher productivity, lower operationalcosts, green initiatives and better citizen servicesSolutions• Metropolitan Area Network; connecting municipal buildings: 62• Controlled and safe building access; Access Control Points: 232• Safe environment: IP CCTV Cameras: 359• Smart Transit: Outdoor Wireless: WiFi Access Points: 100• Smart buildings: IP Automation Lightening & Climate Points: 280• Smart traffic: Traffic Light Control Areas: 15Results• One of the highest valued municipalities creating a citizenexperiences through the smart use of technology• Real time management of buildings: lower energy and waterconsumption• Lower costs of communications and operations

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