SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
It's never been easier to hear what your customers are saying about you or on subjects you are interested in.
Social Media Analytics Methodology
iGo2 is redefining social media analytics with a powerful service suite that provides customers with the services to measure, monitor, understand and engage with the social media landscape. iGo2 offers instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.
The opportunity to listen and leverage that information to your benefit has never been more available and more abundant.
Fundamentals of iGo2’s Social Listening Service
Data Collection: Conversations happening within social and traditional media are continuously collected, and cleaned of spam. Essentially we can monitor all social sources of on line conversations except where a forum might be password protected
Information Processing: Proprietary language processing and text analytics technology is applied to extract insights and intelligence.
Data Analysis: Metrics and comparative trends focused on buzz, geo-demographics and sentiment are calculated.
You: Collected insights and metrics are delivered via user friendly and intuitive reports.