Deep Dive into the Australian Banks during August 2011

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We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.

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Deep Dive into the Australian Banks during August 2011

  1. 1. iGo2 Overview<br />Social Media Monitoring of Australian Banks<br />
  2. 2. Agenda<br />The Power of Social Media<br />Who is iGo2?<br />Australian Banks<br />Partners<br />Customers<br />Founders of iGo2 Group<br />
  3. 3. The Power of Social Media<br />Social Media is disruptive<br />Social Media is dynamic<br />Social Media changes everything for a business<br />Sales, Marketing, Service<br />Human Resources<br />Product Management <br />Channels<br />Processes<br />Organisational Models<br />
  4. 4. Who is iGo2?<br />iGo2 is a Social Business product and services company. iGo2 helps organisations like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solutions.<br />We assist to connect you with your markets and customers;  convert your social data to business intelligence  and manage your Social Media presence for maximum impact.<br />Whether your business is already active in Social Media – but needs to do it better – or whether you are just starting out, iGo2 can provide everything from consultancy to a complete tailored solution.<br />A holistic approach to Corporate Social Media<br />All members are Certified Strategists in Social Media<br />Utilise proven methodologies for :<br />Social Media Assessments<br />Social Media Strategy Development<br />Social Media Programs and ROI<br />Channel Empowerment through Social Media<br />
  5. 5. Mentions by Australian Bank<br />Why does ANZ Bank have NO Share of Voice?<br />
  6. 6. Sentiment by Australian Bank<br />
  7. 7. Negative Sentiment Trends<br />Downturn fears wipe off $44bn <br />Industry poised for huge job cuts<br />Markets fall on global economy worries<br />Dow finishes wild week on an up note <br />
  8. 8. Big4 Banks by Key-word<br />Examining “Outlook”<br />'Don't panic': Economists urge calm after bloodbath <br />CBA Profit & Market continues surge higher <br />Shares down at noon on investor fears<br />
  9. 9. Tracking Resources by China Mentions<br />Resources defined as “mining OR resources OR agriculture OR exports OR mine”<br />
  10. 10. ANZ Bank by Key Term<br />Note: numerous key terms per mention<br />
  11. 11. ANZ Bank Negative Sentiment<br />
  12. 12. Data Cube extracted<br />ASX OR economy OR "stock exchange" <br />"interest rate" <br />inflation <br />"australian dollar" OR aud<br />Australian Source Data Only<br />
  13. 13. Data Cube examined by following key words<br />XX<br />
  14. 14. Potential Value of Social Intelligence<br />Crisis Management<br />Reputation Management<br />Project Monitoring<br />Improve customer service<br />Competitor intelligence<br />Partner intelligence<br />Improve product and service development<br />Improve target marketing<br />Grow revenue<br />Deflect costs<br />Improve Customer Loyalty<br />Policy or initiative review<br />
  15. 15. Our Partners<br />
  16. 16. Our Customers<br />
  17. 17. The Founders of iGo2 Group<br />All Certified Strategists in Social Media<br />All have more than 20 years business experience in IT and industry<br />

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