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Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
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Deep Dive into the Australian Banks during August 2011

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We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the …

We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.

Published in: Business, Economy & Finance
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Transcript

  • 1. iGo2 Overview
    Social Media Monitoring of Australian Banks
  • 2. Agenda
    The Power of Social Media
    Who is iGo2?
    Australian Banks
    Partners
    Customers
    Founders of iGo2 Group
  • 3. The Power of Social Media
    Social Media is disruptive
    Social Media is dynamic
    Social Media changes everything for a business
    Sales, Marketing, Service
    Human Resources
    Product Management
    Channels
    Processes
    Organisational Models
  • 4. Who is iGo2?
    iGo2 is a Social Business product and services company. iGo2 helps organisations like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solutions.
    We assist to connect you with your markets and customers;  convert your social data to business intelligence  and manage your Social Media presence for maximum impact.
    Whether your business is already active in Social Media – but needs to do it better – or whether you are just starting out, iGo2 can provide everything from consultancy to a complete tailored solution.
    A holistic approach to Corporate Social Media
    All members are Certified Strategists in Social Media
    Utilise proven methodologies for :
    Social Media Assessments
    Social Media Strategy Development
    Social Media Programs and ROI
    Channel Empowerment through Social Media
  • 5. Mentions by Australian Bank
    Why does ANZ Bank have NO Share of Voice?
  • 6. Sentiment by Australian Bank
  • 7. Negative Sentiment Trends
    Downturn fears wipe off $44bn
    Industry poised for huge job cuts
    Markets fall on global economy worries
    Dow finishes wild week on an up note
  • 8. Big4 Banks by Key-word
    Examining “Outlook”
    'Don't panic': Economists urge calm after bloodbath
    CBA Profit & Market continues surge higher
    Shares down at noon on investor fears
  • 9. Tracking Resources by China Mentions
    Resources defined as “mining OR resources OR agriculture OR exports OR mine”
  • 10. ANZ Bank by Key Term
    Note: numerous key terms per mention
  • 11. ANZ Bank Negative Sentiment
  • 12. Data Cube extracted
    ASX OR economy OR "stock exchange"
    "interest rate"
    inflation
    "australian dollar" OR aud
    Australian Source Data Only
  • 13. Data Cube examined by following key words
    XX
  • 14. Potential Value of Social Intelligence
    Crisis Management
    Reputation Management
    Project Monitoring
    Improve customer service
    Competitor intelligence
    Partner intelligence
    Improve product and service development
    Improve target marketing
    Grow revenue
    Deflect costs
    Improve Customer Loyalty
    Policy or initiative review
  • 15. Our Partners
  • 16. Our Customers
  • 17. The Founders of iGo2 Group
    All Certified Strategists in Social Media
    All have more than 20 years business experience in IT and industry

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