iGo2 Group Overview<br />
Agenda<br />The Power of Social Media<br />Who is iGo2?<br />iGo2 Solutions<br />Customer Driven Support<br />Partners<br ...
The Power of Social Media<br />Social Media is disruptive<br />Social Media is dynamic<br />Social Media changes everythin...
Who is iGo2 Group?<br />iGo2 is a Social Business product and services company. iGo2 helps organisations like yours levera...
iGo2 Focus Areas<br />Strategy : formulating policy and strategy through researching your brand, customers, partners and c...
The Social Ecosystem<br />Wikis<br />Blogs<br />Participating<br />Forums<br />Listening, establishing reputation<br />(I’...
Many Social Tools Available Today<br />Individually, these tools do not equal community<br />Author(s) write articles<br /...
Communities Enable Relationships <br />Regular interaction among members who are united by a common interest allows for re...
Different Objectives<br />Online Communities<br />Social Networks<br />Relationships<br />Business Objective<br />Primary ...
External Communities<br />Internal Communities<br />Community Use Cases (80% of clients) <br />Corporate Communication<br ...
Customer-Driven Support<br />Deliver better customer service experiences<br /><ul><li>Deliver support to customers whereve...
Identify dissatisfied customers quickly and take action
Simplify online search while improving SEO</li></ul>Increase support efficiency & scalability<br /><ul><li>Increase agent ...
Communicate service updates in real time across channels
Empower “super users” to deliver help to peers online</li></ul>Advance product ideation & monitor service performance<br /...
Uncover volatile topics and measure sentiment
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Customer Driven Social Communities

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Social Media and Social Tools aren't able to create a fully functional customer community. For corporations creating their own social network to support customers is key. This can be done via @Telligent

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Customer Driven Social Communities

  1. 1. iGo2 Group Overview<br />
  2. 2. Agenda<br />The Power of Social Media<br />Who is iGo2?<br />iGo2 Solutions<br />Customer Driven Support<br />Partners<br />Customers<br />Founders of iGo2 Group<br />
  3. 3. The Power of Social Media<br />Social Media is disruptive<br />Social Media is dynamic<br />Social Media changes everything for a business<br />Sales, Marketing, Service<br />Human Resources<br />Product Management <br />Channels<br />Processes<br />Organisational Models<br />
  4. 4. Who is iGo2 Group?<br />iGo2 is a Social Business product and services company. iGo2 helps organisations like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solutions.<br />We assist to connect you with your markets and customers;  convert your social data to business intelligence  and manage your Social Media presence for maximum impact.<br />Whether your business is already active in Social Media – but needs to do it better – or whether you are just starting out, iGo2 can provide everything from consultancy to a complete tailored solution.<br />A holistic approach to Corporate Social Media<br />All members are Certified Strategists in Social Media<br />Utilise proven methodologies for :<br />Social Media Assessments<br />Social Media Strategy Development<br />Social Media Programs and ROI<br />Channel Empowerment through Social Media<br />
  5. 5. iGo2 Focus Areas<br />Strategy : formulating policy and strategy through researching your brand, customers, partners and competitors<br />Tactics: building your social presence and integrating to your business processes; training and empowering employees and partners.<br />Intelligence: monitoring,collecting, and analyzing social data to make informed and agile business and policy decisions.<br />Tools: delivering, installing, supporting and integrating best of breed products for utilising the social web <br />
  6. 6. The Social Ecosystem<br />Wikis<br />Blogs<br />Participating<br />Forums<br />Listening, establishing reputation<br />(I’m one of you)<br />Managed<br />Listening, supporting, building reputation, marketing<br />External Communities<br />Owned<br />Closed Network<br />Listening, supporting, building relationships, collaborating<br />Internal Communities<br />Example: customer communities<br />Example: channels, members<br />Example: Intranets, communities of practice<br />Copyright 2011 Telligent. All rights reserved.<br />
  7. 7. Many Social Tools Available Today<br />Individually, these tools do not equal community<br />Author(s) write articles<br />Users comment to author<br />Engagement focus: On the author<br />Variety of people edit the content of a single piece of content<br />Engagement focus: On the content<br />Media Gallery<br />Variety of people publish comments on specific topics or questions<br />Engagement focus: On the topic<br />Individuals publish files, picture, or video for users to comment on<br />Engagement focus: On the media<br />
  8. 8. Communities Enable Relationships <br />Regular interaction among members who are united by a common interest allows for relationshipsto be formed<br />Owned Communities<br />Member to Member <br />Collaboration <br />
  9. 9. Different Objectives<br />Online Communities<br />Social Networks<br />Relationships<br />Business Objective<br />Primary Enabler<br />Primary Purpose<br />Relationships<br />Common Activity<br />
  10. 10. External Communities<br />Internal Communities<br />Community Use Cases (80% of clients) <br />Corporate Communication<br />Customer-Driven Support<br />Employee Networking & Collaboration<br />Interactive Marketing<br />Innovation<br />Association Marketing<br />
  11. 11. Customer-Driven Support<br />Deliver better customer service experiences<br /><ul><li>Deliver support to customers wherever they are, at any time
  12. 12. Identify dissatisfied customers quickly and take action
  13. 13. Simplify online search while improving SEO</li></ul>Increase support efficiency & scalability<br /><ul><li>Increase agent productivity with community-generated content
  14. 14. Communicate service updates in real time across channels
  15. 15. Empower “super users” to deliver help to peers online</li></ul>Advance product ideation & monitor service performance<br /><ul><li>Crowd source ideas and acknowledge customer contributions
  16. 16. Uncover volatile topics and measure sentiment
  17. 17. Monitor the impact of employee engagement</li></li></ul><li><ul><li> All social data streams
  18. 18. Drilldown analysis
  19. 19. Sentiment analysis
  20. 20. Comparative Analysis
  21. 21. Drilldown to influencers
  22. 22. Drilldown to sources
  23. 23. Slice and dice
  24. 24. Periodic reporting – weekly, bi weekly, monthly, real time</li></ul>Social Media Monitoring Services<br />iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions<br />
  25. 25. Potential Value of Social Intelligence<br />Crisis Management<br />Reputation Management<br />Project Monitoring<br />Improve customer service<br />Competitor intelligence<br />Partner intelligence<br />Improve product and service development<br />Improve target marketing<br />Grow revenue<br />Deflect costs<br />Improve Customer Loyalty<br />Policy or initiative review<br />
  26. 26. Our Partners<br />
  27. 27. Our Customers<br />
  28. 28. The Founders of iGo2 Group<br />All Certified Strategists in Social Media<br />All have more than 20 years business experience in IT and industry<br />

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