8 point framework for social business
by iGo2 Pty Ltd on Oct 21, 2011
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A Framework to Evolve from a Social Brand to a Social Business - what is a Social Business?...
A Framework to Evolve from a Social Brand to a Social Business - what is a Social Business?
> Is Customer Centric
> Creates valuable Content
> Social is Cross functional
> Is Adaptive
> Collaborates in all key processes
> Seek to create Communities inside and outside the firewall
> Shows Empathy and a Human side
> Participation is encouraged (Engage without Fear)
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