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WordPress   Optimisation40 tips, in 40 minutes, and then        some questions!
Open Source                          Theology                           AffiliateWordPress          Apple            Geek  ...
Section #1: Speed!
01                             Tip Section #1: Speed          Install W3 Total CachePreferrably with APC / Memcached for d...
02                              Tip Section #1: Speed      Combine CSS files into one      big CSS file and then minify     ...
03                              Tip Section #1: Speed              Kill some plugins...And try to replace them for custom ...
04                           Tip Section #1: Speed     Offload as much as you can               Images to a CDN       Javas...
05         Tip Section #1: Speed     Use CSS sprites     have a look at     spriteme.org
06                               Tip Section #1: Speed           Clean up those sidebars.           Do you really need all...
07                              Tip Section #1: Speed Still slow? Switch to better hosting.     http://yoast.com/articles/...
Section #2: SEO
08                                Tip Section #2: SEO             Set Pretty Permalinks     And yes remove post id, date a...
09                       Tip Section #2: SEO     Cloak your f*ing affiliate links.
10                                Tip Section #2: SEO           Give Robots directions     Noindex wp-admin, login and reg...
11                  Tip Section #2: SEO     Write better titles       Use WordPress SEO
12                              Tip Section #2: SEO     Write good meta descriptions If you don’t, do NOT auto generate th...
13                                 Tip Section #2: SEO          Create proper pagination            Using wp-pagenavi by L...
14                        Tip Section #2: SEO     Disable paged comments             They suck.
15                         Tip Section #2: SEO             Add value:     Use custom taxonomies and         custom post ty...
Section #3: Maintenance
16                        Tip Section #3: Maintenance          Backup your database            every few hours     Using f...
17                      Tip Section #3: Maintenance  Add this line to your wp-config:define(WP_ALLOW_REPAIR, true);     To a...
18                        Tip Section #3: Maintenance        Backup your files every day                Use WordPress Backu...
19                           Tip Section #3: Maintenance               Check your queries         Use the Debug Queries pl...
20               Tip Section #3: Maintenance        Run Akismet     Kill those spam comments.
21                     Tip Section #3: Maintenance Check the referrers for comments        http://tools.davidnaylor.co.uk/
22                  Tip Section #3: Maintenance     Make sure your scraper scripts          don’t get fed spam
23                          Tip Section #3: Maintenance              Track your uptime              Use Pingdom, or anothe...
24                       Tip Section #3: Maintenance                Check 404’s               Use the 404 notifier:     wor...
25                            Tip Section #3: Maintenance     Remove unneccesary meta info      // Remove Really simple di...
Section #4: Social
26                       Tip Section #4: Social     Allow & encourage people to               share            your conten...
27                  Tip Section #4: Social        Doing newsletters? Add a refer a friend button on the          thank you...
28                   Tip Section #4: Social     Or... Use my Comment Redirect             plugin, and add the            r...
29                Tip Section #4: Social     Make sure your comments       are gravatar enabled.
30                                     Tip Section #4: Social      Buy me a beer later,     Grolsch, or Heineken :)       ...
Section #5: Analytics
32                                          Tip Section #5: Analytics           Use Google Analytics            and my plu...
33                                 Tip Section #5: Analytics                 Use an RSS footer     (do I need to mention m...
33                              Tip Section #5: Analytics             Use RSS link tagging            it’s in my Google An...
34                Tip Section #5: Analytics Track traffic coming from Twitter:    yoast.com/twitter-analytics/
35                       Tip Section #5: Analytics     Use hash tag based campaign tracking:             #utm_campaign etc.
36                Tip Section #5: AnalyticsUse comment redirect to track first       time commenters
37                           Tip Section #5: Analytics      Track comments as a goal!     Use an onclick javascript with a...
38              Tip Section #5: Analytics     Track RSS subscribers         the same way
39                         Tip Section #5: Analytics           Start optimizing:         which traffic leads to          mo...
40                     Tip Section #5: Analytics     Use my blog metrics plugin        Improve yourself each month!
Conference / Party in Amsterdam                    10 speakers                    15 attendees                    http://s...
Feedback? Questions? Need help?Email: joost@yoast.comTwitter: @yoast                      51
LAC 2011-WordPress Advanced
LAC 2011-WordPress Advanced
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LAC 2011-WordPress Advanced

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You know WordPress, you're probably using it for some of your sites. You've done all the basics as far as optimization, it's time to go deeper. Showing you the advanced controls of several WordPress plugins and the new possibilities offered by the recent WordPress releases, Joost is going to show you how you can use WordPress even more effectively to build and optimize your sites. For those of you who dare show your sites, Joost can even give advice for improvements right on the spot. So bring your laptops and make sure to take notes, as this session is going to be packed with tips and tricks.

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Transcript of "LAC 2011-WordPress Advanced"

  1. 1. WordPress Optimisation40 tips, in 40 minutes, and then some questions!
  2. 2. Open Source Theology AffiliateWordPress Apple Geek Marketer CSS SEO Speaker Blogger Online marketer
  3. 3. Section #1: Speed!
  4. 4. 01 Tip Section #1: Speed Install W3 Total CachePreferrably with APC / Memcached for database caching
  5. 5. 02 Tip Section #1: Speed Combine CSS files into one big CSS file and then minify Same goes for JavaScript, most of which should be loaded in the footer. (W3 Total Cache can help with that)
  6. 6. 03 Tip Section #1: Speed Kill some plugins...And try to replace them for custom code or similar ones. Some plugins are god awful.
  7. 7. 04 Tip Section #1: Speed Offload as much as you can Images to a CDN Javascript to a CDN or to Google: http://code.google.com/apis/ajaxlibs/
  8. 8. 05 Tip Section #1: Speed Use CSS sprites have a look at spriteme.org
  9. 9. 06 Tip Section #1: Speed Clean up those sidebars. Do you really need all those badges? Even more important: do your visitors need them?
  10. 10. 07 Tip Section #1: Speed Still slow? Switch to better hosting. http://yoast.com/articles/wordpress-hosting/
  11. 11. Section #2: SEO
  12. 12. 08 Tip Section #2: SEO Set Pretty Permalinks And yes remove post id, date and other nonsense.
  13. 13. 09 Tip Section #2: SEO Cloak your f*ing affiliate links.
  14. 14. 10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc. using the WordPress SEO plugin: http://yoast.com/wordpress/seo/
  15. 15. 11 Tip Section #2: SEO Write better titles Use WordPress SEO
  16. 16. 12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them. (Unless of course you’ve got an awesome description template)
  17. 17. 13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i. http://wordpress.org/extend/plugins/wp-pagenavi/
  18. 18. 14 Tip Section #2: SEO Disable paged comments They suck.
  19. 19. 15 Tip Section #2: SEO Add value: Use custom taxonomies and custom post types Custom Post Type UI Ultimate Post Type Manager Ultimate Taxonomy Manager
  20. 20. Section #3: Maintenance
  21. 21. 16 Tip Section #3: Maintenance Backup your database every few hours Using f.i. Lester Chans WP-DBManager plugin or any of the other plugins out there
  22. 22. 17 Tip Section #3: Maintenance Add this line to your wp-config:define(WP_ALLOW_REPAIR, true); To auto repair your database when needed
  23. 23. 18 Tip Section #3: Maintenance Backup your files every day Use WordPress Backup: www.blogtrafficexchange.com/wordpress-backup
  24. 24. 19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/
  25. 25. 20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.
  26. 26. 21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/
  27. 27. 22 Tip Section #3: Maintenance Make sure your scraper scripts don’t get fed spam
  28. 28. 23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the first to know when your site is down.
  29. 29. 24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection
  30. 30. 25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action(wp_head, rsd_link); // Remove Windows Live Writer link remove_action(wp_head, wlwmanifest_link); // Remove the version number remove_action(wp_head, wp_generator); (or you could just use my WordPress SEO plugin)
  31. 31. Section #4: Social
  32. 32. 26 Tip Section #4: Social Allow & encourage people to share your content Use those Twitter Tweet & Facebook Like buttons
  33. 33. 27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!
  34. 34. 28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!
  35. 35. 29 Tip Section #4: Social Make sure your comments are gravatar enabled.
  36. 36. 30 Tip Section #4: Social Buy me a beer later, Grolsch, or Heineken :) and yes I know it’s only just noon or so, who cares?
  37. 37. Section #5: Analytics
  38. 38. 32 Tip Section #5: Analytics Use Google Analytics and my plugin for it (or if you wear a tinfoil hat or you’re German, use Clicky & my plugin)
  39. 39. 33 Tip Section #5: Analytics Use an RSS footer (do I need to mention my WordPress SEO plugin again? ;) )
  40. 40. 33 Tip Section #5: Analytics Use RSS link tagging it’s in my Google Analytics plugin or use rebelic.nl/rsslinktagger (getclicky will understand GA Campaign tagging too)
  41. 41. 34 Tip Section #5: Analytics Track traffic coming from Twitter: yoast.com/twitter-analytics/
  42. 42. 35 Tip Section #5: Analytics Use hash tag based campaign tracking: #utm_campaign etc.
  43. 43. 36 Tip Section #5: AnalyticsUse comment redirect to track first time commenters
  44. 44. 37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.
  45. 45. 38 Tip Section #5: Analytics Track RSS subscribers the same way
  46. 46. 39 Tip Section #5: Analytics Start optimizing: which traffic leads to more subscribers / proper click outs? And yes that means forgetting about Digg.
  47. 47. 40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!
  48. 48. Conference / Party in Amsterdam 10 speakers 15 attendees http://seoroyale.com/Speakers include:Bob RainsMarcus TandlerFrank WatsonDennis Goedegebuure (Direct of SEO @ eBay)
  49. 49. Feedback? Questions? Need help?Email: joost@yoast.comTwitter: @yoast 51
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