PresentationAffiliate Marketing on the Mobile PlatformLondon Affiliate ConferenceJanuary 2011Mobyaffiliates.com
Overview                            Affiliate marketing on the mobile                                         platform    ...
About me                                       Mobile services• Run a number of mobile services in  the mobile affiliate s...
Boom time for mobile                            UK Mobile Internet Usage                                  + 1/3 in a year2...
Big trend of last 6 months – mobile commerce take-off                            • $1.5bn in mobile sales                 ...
So lots of money to be made in mobile affiliatemarketing?                                        •Yes …                   ...
New affiliate networks emerging in mobileNew affiliate networks specialising in mobile2010 – Mobyaffiliates.com           ...
Existing affiliate networks moving inGeneralists                 Specialists2010 – Mobyaffiliates.com                 7
Sources of mobile traffic              Search       Ad Networks         Direct Buys         App Stores                Soci...
Search – SEO and PPC2010 – Mobyaffiliates.com   9
Mobile ad networks                                                   Buy-side AgenciesBlind                       Premium ...
Effective Targeting makes all the difference                                     Conversion                Revenue        ...
Buying Direct2010 – Mobyaffiliates.com   12
Appstores – not just itunes2010 – Mobyaffiliates.com     13
Social media – huge mobile traffic generating opportunity2010 – Mobyaffiliates.com                               14
Conclusions • No recession in mobile – the growth platform of the next   five years • Plenty of opportunities for affiliat...
Thank you!                               mobyaffiliates.com                                   mjelly.com                  ...
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Taking your campaign mobile james coops

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In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.

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Taking your campaign mobile james coops

  1. 1. PresentationAffiliate Marketing on the Mobile PlatformLondon Affiliate ConferenceJanuary 2011Mobyaffiliates.com
  2. 2. Overview Affiliate marketing on the mobile platform 1 2 3 Key players in The mobile mobile affiliate Traffic sources opportunity marketing2010 – Mobyaffiliates.com 1
  3. 3. About me Mobile services• Run a number of mobile services in the mobile affiliate space Projects/ Consulting• Projects with: – Agencies, operators, media companies, startups• Writer and Blogger on mobile Writing/ Blogging2010 – Mobyaffiliates.com 2
  4. 4. Boom time for mobile UK Mobile Internet Usage + 1/3 in a year2010 – Mobyaffiliates.com 3
  5. 5. Big trend of last 6 months – mobile commerce take-off • $1.5bn in mobile sales in 2010 – up 150% year on year • £1.3m of UK sales via iphone app in Q4 2010 • 300% increase in mobile commerce transactions Dec 20102010 – Mobyaffiliates.com 4
  6. 6. So lots of money to be made in mobile affiliatemarketing? •Yes … = $$$ ? •But …2010 – Mobyaffiliates.com 5
  7. 7. New affiliate networks emerging in mobileNew affiliate networks specialising in mobile2010 – Mobyaffiliates.com 6
  8. 8. Existing affiliate networks moving inGeneralists Specialists2010 – Mobyaffiliates.com 7
  9. 9. Sources of mobile traffic Search Ad Networks Direct Buys App Stores Social2010 – Mobyaffiliates.com 8
  10. 10. Search – SEO and PPC2010 – Mobyaffiliates.com 9
  11. 11. Mobile ad networks Buy-side AgenciesBlind Premium Specialist and Platforms2010 – Mobyaffiliates.com 10
  12. 12. Effective Targeting makes all the difference Conversion Revenue Targeting clicks Payout ($) Rate per ClickHandset 725 2% 4.95 0.01Handset + Network 564 19% 48.15 0.092010 – Mobyaffiliates.com 11
  13. 13. Buying Direct2010 – Mobyaffiliates.com 12
  14. 14. Appstores – not just itunes2010 – Mobyaffiliates.com 13
  15. 15. Social media – huge mobile traffic generating opportunity2010 – Mobyaffiliates.com 14
  16. 16. Conclusions • No recession in mobile – the growth platform of the next five years • Plenty of opportunities for affiliates … • But … need to understand the dynamics of user- behaviours, technology, marketing on mobile to succeed2010 – Mobyaffiliates.com 15
  17. 17. Thank you! mobyaffiliates.com mjelly.com james@mobyaffiliates.com twitter.com/mobyaffiliates2010 – Mobyaffiliates.com 16
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