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Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
Taking your campaign mobile james coops
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Taking your campaign mobile james coops

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In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and …

In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.

Published in: Education, Business, Technology
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Transcript

  • 1. PresentationAffiliate Marketing on the Mobile PlatformLondon Affiliate ConferenceJanuary 2011Mobyaffiliates.com
  • 2. Overview Affiliate marketing on the mobile platform 1 2 3 Key players in The mobile mobile affiliate Traffic sources opportunity marketing2010 – Mobyaffiliates.com 1
  • 3. About me Mobile services• Run a number of mobile services in the mobile affiliate space Projects/ Consulting• Projects with: – Agencies, operators, media companies, startups• Writer and Blogger on mobile Writing/ Blogging2010 – Mobyaffiliates.com 2
  • 4. Boom time for mobile UK Mobile Internet Usage + 1/3 in a year2010 – Mobyaffiliates.com 3
  • 5. Big trend of last 6 months – mobile commerce take-off • $1.5bn in mobile sales in 2010 – up 150% year on year • £1.3m of UK sales via iphone app in Q4 2010 • 300% increase in mobile commerce transactions Dec 20102010 – Mobyaffiliates.com 4
  • 6. So lots of money to be made in mobile affiliatemarketing? •Yes … = $$$ ? •But …2010 – Mobyaffiliates.com 5
  • 7. New affiliate networks emerging in mobileNew affiliate networks specialising in mobile2010 – Mobyaffiliates.com 6
  • 8. Existing affiliate networks moving inGeneralists Specialists2010 – Mobyaffiliates.com 7
  • 9. Sources of mobile traffic Search Ad Networks Direct Buys App Stores Social2010 – Mobyaffiliates.com 8
  • 10. Search – SEO and PPC2010 – Mobyaffiliates.com 9
  • 11. Mobile ad networks Buy-side AgenciesBlind Premium Specialist and Platforms2010 – Mobyaffiliates.com 10
  • 12. Effective Targeting makes all the difference Conversion Revenue Targeting clicks Payout ($) Rate per ClickHandset 725 2% 4.95 0.01Handset + Network 564 19% 48.15 0.092010 – Mobyaffiliates.com 11
  • 13. Buying Direct2010 – Mobyaffiliates.com 12
  • 14. Appstores – not just itunes2010 – Mobyaffiliates.com 13
  • 15. Social media – huge mobile traffic generating opportunity2010 – Mobyaffiliates.com 14
  • 16. Conclusions • No recession in mobile – the growth platform of the next five years • Plenty of opportunities for affiliates … • But … need to understand the dynamics of user- behaviours, technology, marketing on mobile to succeed2010 – Mobyaffiliates.com 15
  • 17. Thank you! mobyaffiliates.com mjelly.com james@mobyaffiliates.com twitter.com/mobyaffiliates2010 – Mobyaffiliates.com 16

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