Taking your campaign mobile darren pollard

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In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and …

In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.

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  • 1. Mobile Gambling 2011 – the year of mobileMayfair Mobile Gaming (UK) Ltd London Affiliate ConferenceMobile, Gaming & Social Media Consultants 28 January 2011Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 2. Topics Covered Today.• Mobile usage and trends• Growth drivers for mobile gambling• Smartphone adoption• App Store changes• Marketing overview• Summary / conclusion Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 3. Mobile – General Growth Drivers.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 4. Mobile Vs Desktop Internet Usage.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 5. We are changing our habits.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 6. Smartphone usage – Up, up, up…Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 7. Mobile Gambling – Market Drivers.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 8. Apple allowing gambling Apps.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 9. Distribution – Apple and Android.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 10. Non App Approach – “Web Apps”.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 11. Distribution and Discovery.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 12. Mobile “in-play” sports betting…Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 13. Mobile lotteries, scratch cards.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 14. Marketing for the mobile channel.Mobile sits at the middle of all Mediums…Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 15. So many integration points… • Internet Banners • Lead Generation > CRM • Internet Textlinks • m-Commerce • Internet Pre-Roll Video • Proprietary Applications • SMS/MMS • Downloads • 3rd Party Application Sponsorships • Bookmarks • Search • Device Customization • Proximity/Location-Based • Couponing SMS Reply Click to WAP Voice Reply Click to Video Click to App App Name: ESPN X GAMES COOL TOOLS Version: 1.0 Watch Cool Tools on DIY Network. Size: 10630 *Reply Y for show reminderStrictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 16. Platforms and brands go mobile.• Playtech – mobile casino, web app sportsbook, web app multiplayer poker• Microgaming – mobile casino, sports betting app, Android Flash poker• BWin / OnGame – recently released iPhone real money poker App• Betfair, Paddy Power, Ladbrokes – as of January 201l, they are all engaging the mobile channelStrictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 17. BWin – iPhone Real Money PokerStrictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 18. Bwin – iPhone Real Money Poker AppStrictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 19. Microgaming – Flash Android PokerStrictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 20. Others in the market…• Probability / Ladylucks (UK)• 888 / Mytopia (Facebook connected)• Cozy Games (50+ affiliate brands)• Scratchingo (Mobile scratch games)• Cantor Gaming (Vegas casinos)• Betfair (In UK App Store)Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 21. Conclusion.• With huge iPhone and Android growth, mobile is here to stay!• Operators and brands now adopting mobile across the board!• Affiliate networks starting to incorporate mobile tracking for their mobile products.• Affiliates must think “outside the box” on attracting new players on the mobile channel.• 2011 is the year of the mobile (gambler)! Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.
  • 22. More Information?Darren PollardMayfair Mobile Gaming (UK) LimitedTelephone : +44 7552 707 105Email: dp@mayfairmobile.comWeb: www.mayfairmobile.comA PDF version of this presentation is available, please ask.Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.