Online Bingo Market Trends Revealed

7,103 views
6,816 views

Published on

This conference session, presented by Bingoport’s Co-Founder, Scott Logan, will provide an up to date snapshot of the state of the UK’s online bingo industry and valuable market trend information, clearly defining what players now look for in an online bingo operator and more importantly, what keeps them coming back. The presentation will cover the following:
• An overview of the current player activity and bingo wagering levels in the UK
• Current market share information
• What motivates players to join a bingo site
• What deters players from joining a bingo site
• Challenges and opportunities in the online bingo industry today

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,103
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
149
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Online Bingo Market Trends Revealed

  1. 1. London Affiliate Conference Exclusive PresentationOnline Bingo Market Trends Revealed January 2012
  2. 2. UK Bingo Market Snapshot Estimated Cash Games Played, October - December 2011 Estimated Unique Players, October - December 2011 Estimated Bingo Wagering, October - December 2011
  3. 3. UK Bingo Market Snapshot Estimated Cash Games Played, October - December 2011 6,200,100 Estimated Unique Players, October - December 2011 Estimated Bingo Wagering, October - December 2011
  4. 4. UK Bingo Market Snapshot Estimated Cash Games Played, October - December 2011 6,200,100 Estimated Unique Players, October - December 2011 463,982 Estimated Bingo Wagering, October - December 2011
  5. 5. UK Bingo Market Snapshot Estimated Cash Games Played, October - December 2011 6,200,100 Estimated Unique Players, October - December 2011 463,982 Estimated Bingo Wagering, October - December 2011 £243,243,978
  6. 6. Market Share of Bingo Players
  7. 7. Top 5 Reasons for Choosing a Bingo SiteOur survey respondents were asked what was the single mostimportant factor influencing their decision to join a bingo site. Here are the top 5 responses
  8. 8. Top 5 Reasons for Choosing a Bingo Site5. Television Advertising
  9. 9. Top 5 Reasons for Choosing a Bingo Site4. Bingo Software5. Television Advertising
  10. 10. Top 5 Reasons for Choosing a Bingo Site3. Referral from Friends/Family4. Bingo Software5. Television Advertising
  11. 11. Top 5 Reasons for Choosing a Bingo Site2. Website Recommendation3. Referral from Friends/Family4. Bingo Software5. Television Advertising
  12. 12. Top 5 Reasons for Choosing a Bingo Site1. Signup Bonus2. Website Recommendation3. Referral from Friends/Family4. Bingo Software5. Television Advertising
  13. 13. Top 5 Reasons for Choosing a Bingo Site
  14. 14. Top 5 Reasons for Leaving a Bingo SiteOur survey respondents were asked to select from a list ofcommon complaints, the most important factors influencing their decision to leave a bingo site. Here are the top 5 responses
  15. 15. Top 5 Reasons for Leaving a Bingo Site5. Unimpressive Chat Hosts
  16. 16. Top 5 Reasons for Leaving a Bingo Site4. Too Many Players in Rooms5. Unimpressive Chat Hosts
  17. 17. Top 5 Reasons for Leaving a Bingo Site3. Unwelcoming Roomies4. Too Many Players in Rooms5. Unimpressive Chat Hosts
  18. 18. Top 5 Reasons for Leaving a Bingo Site2. Difficult Withdrawal Process3. Unwelcoming Roomies4. Too Many Players in Rooms5. Unimpressive Chat Hosts
  19. 19. Top 5 Reasons for Leaving a Bingo Site1. Restrictive Wagering Requirements2. Difficult Withdrawal Process3. Unwelcoming Roomies4. Too Many Players in Rooms5. Unimpressive Chat Hosts
  20. 20. Top 5 Reasons for Leaving a Bingo Site
  21. 21. Player BehaviourHow many bingo sites players have joined
  22. 22. Player BehaviourHow many bingo sites players still play at
  23. 23. Bingo and Mobile TechnologySmartphone usage among bingo players
  24. 24. Bingo and Mobile TechnologyPlayers’ preferred device for playing online bingo
  25. 25. Bingo and Mobile Technology Challenges• Absence of keyboard limits ability to chat in rooms• Smaller screen size limits display of bingo tickets• 3G and wireless connectivity issues• iPhone and iPads currently don’t support Flash
  26. 26. Bingo and Mobile Technology Opportunities• Potential to pre-purchase tickets via a mobile app• Use of mobile apps as lead generation tools• Minimal competition in the market currently
  27. 27. Bingoport.co.uk Players’ Choice Awards
  28. 28. Bingoport.co.uk Players’ Choice Awards Best Online Bingo Promotion
  29. 29. Bingoport.co.uk Players’ Choice Awards Best Online Bingo PromotionWilliam Hill Bingo - Win a Car a Day
  30. 30. Bingoport.co.uk Players’ Choice Awards Best Bingo TV Advertisement
  31. 31. Bingoport.co.uk Players’ Choice Awards Best Bingo TV Advertisement Tombola – We are Tombola
  32. 32. Bingoport.co.uk Players’ Choice Awards Best Bingo Chat Host Team
  33. 33. Bingoport.co.uk Players’ Choice Awards Best Bingo Chat Host Team Foxy Bingo
  34. 34. Bingoport.co.uk Players’ Choice Awards Best New Online Bingo Site
  35. 35. Bingoport.co.uk Players’ Choice Awards Best New Online Bingo Site Wonder Bingo
  36. 36. Bingoport.co.uk Players’ Choice Awards Best Overall Online Bingo Operator
  37. 37. Bingoport.co.uk Players’ Choice Awards Best Overall Online Bingo Operator Tombola
  38. 38. Thankyou for your attendance Questions??If you have any further questions, please feel free to contact me directly. scott@bingoport.co.uk twitter @ScottLogo

×