Online Gambling Market- Denmark1   Google confidential
Danes Love Online Gambling                          Percentage of the population who Gamble OnlineSource: Dansk Statistik ...
Danes Love Online Gambling    Percentage of the population gambling online (by age)                                       ...
6 “Clusters”                             PokerBetting                                     Lotto & Lotteri                 ...
5 “Clusters” 5   Google confidential
5 “Clusters”                           +173 % 6   Google confidential
Betting                          +381%                                  +42% YoY7   Google confidential
Casino                          +37% YoY8   Google confidential
Poker                          - 47%                                  +2% YoY9   Google confidential
Gambling – Mobile Queries                                  +340% YoY                          +247% 10 Google confidential
Lessons from Launch11 Google confidential
12 Google confidential
13 Google confidential
14 Google confidential
Opportunities for Affiliates in UK15 Google confidential
Google Display Network 16 Google confidential
YouTube17 Google confidential
Search18 Google confidential
Search19 Google confidential
Mobile Search 20 Google confidential
Remarketing via Invite Media                                             Acquisition Channel                              ...
Optimisation Red or Black?  22 Google confidential
Round 1 – RED OR BLACK?                           +439%  23 Google confidential
Round 2 – RED OR BLACK?  24 Google confidential
Round 3 – RED OR BLACK?                           +6.3%  25 Google confidential
Round 4 – RED OR BLACK?  26 Google confidential
Round 5 – RED OR BLACK?                           +99%  27 Google confidential
Round 6 – RED OR BLACK?                           +28%  28 Google confidential
Round 7 – RED OR BLACK?                           +74%  29 Google confidential
Round 8 – RED OR BLACK?                           +25%  30 Google confidential
Round 9 – RED OR BLACK?                           +33%  31 Google confidential
Round 10 – RED OR BLACK?                           +124%  32 Google confidential
Questions33 Google confidential
Questions34 Google confidential
Upcoming SlideShare
Loading in...5
×

Maximising the Opportunity of Emerging Markets_Fintan Costello

537

Published on

This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
537
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Maximising the Opportunity of Emerging Markets_Fintan Costello

  1. 1. Online Gambling Market- Denmark1 Google confidential
  2. 2. Danes Love Online Gambling Percentage of the population who Gamble OnlineSource: Dansk Statistik (2010)2 Google confidential
  3. 3. Danes Love Online Gambling Percentage of the population gambling online (by age) Percentage of the population gambling online (by gender)Source: Dansk Statistik (2010)3 Google confidential
  4. 4. 6 “Clusters” PokerBetting Lotto & Lotteri Bingo Casino 4 Google confidential
  5. 5. 5 “Clusters” 5 Google confidential
  6. 6. 5 “Clusters” +173 % 6 Google confidential
  7. 7. Betting +381% +42% YoY7 Google confidential
  8. 8. Casino +37% YoY8 Google confidential
  9. 9. Poker - 47% +2% YoY9 Google confidential
  10. 10. Gambling – Mobile Queries +340% YoY +247% 10 Google confidential
  11. 11. Lessons from Launch11 Google confidential
  12. 12. 12 Google confidential
  13. 13. 13 Google confidential
  14. 14. 14 Google confidential
  15. 15. Opportunities for Affiliates in UK15 Google confidential
  16. 16. Google Display Network 16 Google confidential
  17. 17. YouTube17 Google confidential
  18. 18. Search18 Google confidential
  19. 19. Search19 Google confidential
  20. 20. Mobile Search 20 Google confidential
  21. 21. Remarketing via Invite Media Acquisition Channel • Acquisition Source • Event / Product of Interest Targeted Display • Remarket • Tags display deployed campaign • Website • Per • Registration impression Forms real time bidding Website • Highly segmented lists Cookie Lists 21 21 Google confidential
  22. 22. Optimisation Red or Black? 22 Google confidential
  23. 23. Round 1 – RED OR BLACK? +439% 23 Google confidential
  24. 24. Round 2 – RED OR BLACK? 24 Google confidential
  25. 25. Round 3 – RED OR BLACK? +6.3% 25 Google confidential
  26. 26. Round 4 – RED OR BLACK? 26 Google confidential
  27. 27. Round 5 – RED OR BLACK? +99% 27 Google confidential
  28. 28. Round 6 – RED OR BLACK? +28% 28 Google confidential
  29. 29. Round 7 – RED OR BLACK? +74% 29 Google confidential
  30. 30. Round 8 – RED OR BLACK? +25% 30 Google confidential
  31. 31. Round 9 – RED OR BLACK? +33% 31 Google confidential
  32. 32. Round 10 – RED OR BLACK? +124% 32 Google confidential
  33. 33. Questions33 Google confidential
  34. 34. Questions34 Google confidential
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×