Live Sports Betting: Phil Hudson, Sports Affiliate Manager, Betfair
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Live Sports Betting: Phil Hudson, Sports Affiliate Manager, Betfair

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Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports ...

Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports operators see this sector developing in the next 12months, what opportunities are available to affiliates and how you can take advantage of what live betting has to offer. This session will cover:

The growth and increasing importance of mobile apps and affiliate tracking.

How operators and affiliates can work together to prosper from what looks to be an enduring trend.

Current and future diversification of products and the opportunities these present e.g. new sports, white labelling

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Live Sports Betting: Phil Hudson, Sports Affiliate Manager, Betfair Presentation Transcript

  • 1. Live betting – The opportunities for affiliates
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
  • 2. introduction
    BETFAIR IN PLAY ZONE
    MOBILE APP
    LIVE STREAMING
    XML/API FEED
    SUMMARY
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    1
  • 3. BETFAIR
    IN PLAY ZONE
    2
  • 4. Betfair is mobile on all core products...
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    3
  • 5. MOBILE KEY POINTS
    BETFAIR APP WAS THE FIRST BETTING APPLICATION IN THE APPLE STORE FOR BOTH THE iPHONE AND iPAD
    AVAILABLE ACROSS ALL PLATFORMS
    VIEW BETTING HISTORY / DEPOSITS / WITHDRAWS / ALL SPORTS / FORM / RESULTS / TIPS / CONTENT
    MOBILE CUSTOMERS ARE 19% MORE VALUABLE TO BETFAIR
    FATSEST GROWING AREA OF THE BUSINESS
    NEW APP AVAILABLE – BETFAIR RACING APP
    COMING SOON – MULTIPLE BETTING ON BETFAIR MOBILE
    ALL CUSTOMER TRACKING IS IN PLACE AND REVENUE COMMISSIONS AVAILABLE TO AFFILIATES
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    4
  • 6. Marketing - A snapshot of what we have done so far
  • 7. Live streaming on betfair
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    6
  • 8. LIVE STREAMING - KEY POINTS
    Live events streamed straight to your desktop
    Horseracing, Football, Tennis and more
    Form, Stats, Results are all available in the live video area
    Many events are free of charge although some require a minimum £2 bet
    XML feed of events is available to all Betfair affiliates
    All links provided are tracked in the affiliate system and link straight to live video
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    7
  • 9. betfair price feeds – xml/api
    API feed available to all affiliates – Odds Publisher license (300 calls/min)
    Dedicated support team available – BDP@betfair.com
    XML feed available to all affiliates – 5 min refresh covers all markets
    All links direct to market and fully tracked in the affiliate system
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    8
  • 10. SUMMARY
    Live betting is a key focus to Betfair and is our main USP
    In Play Zone is live and will be expanding to cover more sports and more markets
    Mobile is a the fastest area of growth at Betfair and we are looking at key partners and developers to work with
    Betfair has a Business Development Team that works with developers to build new betting platforms and mobile apps
    More and more live events are being streamed on Betfair– All UK and Irish racing
    Our live prices are available to affiliates and partners with a dedicated support team
    Betfair constantly strives to make all new products and developments available to affiliates and partners so we can work together to offer customers the number one betting platform in the world
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    9
  • 11. Thank you - ANY questions?
    CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.
    10