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Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe
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Live sports betting, Keith McDonnell, Business Development Director, Bodog Europe

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Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports …

Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports operators see this sector developing in the next 12months, what opportunities are available to affiliates and how you can take advantage of what live betting has to offer. This session will cover:

The growth and increasing importance of mobile apps and affiliate tracking.

How operators and affiliates can work together to prosper from what looks to be an enduring trend.

Current and future diversification of products and the opportunities these present e.g. new sports, white labelling

Published in: Education, Technology, Business
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Transcript

  • 1.
  • 2.
  • 3. In-Running Betting
  • 4. Live: What’s Changed?
    10 – 30 – 50 – 70% - growing
    Explosive broadcast coverage
    Technology improvements
  • 5. Live: Why has it Changed?
    Betting exchanges
    Trade pre-event AND take new positions in running
    Bookies compete now
    Tons of trading tools
  • 6. Live: How to Convert Players?
    Promote sign-up bonuses
    Distinguishing Live offerings
    Product information
    Odds comparison
  • 7. Live: Odds Comparison
    Less price sensitivity vs. more convenience
    Robust real time feeds
    Reliability
  • 8. Live: Mobile Apps & Affiliate Tracking
    Live outings vs. Play by play
    At game / public arena
    Tracking on 3G phones

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